7/31/2019 A.introduction entepreneurship

1/22

7/31/2019 A.introduction entepreneurship

2/22

I am somewhere in

Africa. Take EN90

because Crawford

is really cool! Arewe still friends?

7/31/2019 A.introduction entepreneurship

3/22

This class will Focuson practical work projects

Product Development

Marketing

Business Plan

7/31/2019 A.introduction entepreneurship

4/22

Introduction

7/31/2019 A.introduction entepreneurship

5/22

Engineering 90

Skills and knowledge applicable to both start-ups and large corporate

environments. Projects will be more of the entrepreneurial type.

Ways of making effective decisions in managerial

situations with a significant technological component.

Start-up Corporation

7/31/2019 A.introduction entepreneurship

6/22

Start-ups

Entrepreneurs

Achievements in Corporation

President

IPOsCEOs Graduation

Hopes & Dreams

Energy

7/31/2019 A.introduction entepreneurship

7/22

We are in the Third Wave

The Economic Evolution

8000 BC - 1850 1960s - present1850 - 1960s

Agricultural Wave

Industrial Wave

Information Wave

Jeremy & Tony Hope, Competing in the 3rd Wave, Harvard Business School Press, 1997

7/31/2019 A.introduction entepreneurship

8/22

7/31/2019 A.introduction entepreneurship

9/22

7/31/2019 A.introduction entepreneurship

10/22

Source: The Internet Society

(www.isoc.org)

Impact of the Information Age

http://www.isoc.org/http://www.isoc.org/http://www.isoc.org/http://www.isoc.org/http://www.isoc.org/

7/31/2019 A.introduction entepreneurship

11/22

Impact of the Information Age

Source: The Internet Society(www.isoc.org)

http://www.isoc.org/http://www.isoc.org/http://www.isoc.org/http://www.isoc.org/http://www.isoc.org/

7/31/2019 A.introduction entepreneurship

12/22

Todays Competitive Landscape

Powerful and unpredictable consequences for countries, businesses

and individuals.

Exploding technology

Global market

Changing force of competition

Government driven (deregulation)

Pattern of employment

Rapid pace of knowledge isnow the key resource

7/31/2019 A.introduction entepreneurship

13/22

The Impact of Technology

Creating wide range of new business opportunities

Technology is creating new forms of organizations

e.g. internet -- reaches millions of users

Electronic banking, education on demand, digital

photography, virtual shopping and virtual factories

Information based networks have changed the economic equation

Fewer mergers,

takeovers and

conglomerates

Development of

alliances and economic

partnerships

Use network to coordinate supply and

marketing activities without owning them

7/31/2019 A.introduction entepreneurship

14/22

7/31/2019 A.introduction entepreneurship

15/22

Government Driven

Changing Governments

Collapse of communism

China economic power

Emergence of East Asia

Privatization of state-owned industries

Billions of new customers in: East Asia

India

Eastern Europe

Deregulation:Airlines

Telecommunications

Utilities

7/31/2019 A.introduction entepreneurship

16/22

Changing Force of Competition

Traditional industrial boundaries are being erased

Is Microsoft

Companies cover large industry spheres through alliances and

partnerships

computing

software

communication

consumer electronics

information

Industry?

E.g.

AT&TMicrosoft

AOL

Netscape

This is an emerging trend!

7/31/2019 A.introduction entepreneurship

17/22

Changing Pattern of Employment

Massification Demassification

In the 1970s, 90% of

people worked for

organizations, , career

at company was a

lifetime commitment.

Smaller, more focused

companies, entrepreneurs,

start-ups, spin-offs. Tightly

focused companies.

7/31/2019 A.introduction entepreneurship

18/22

Knowledge - Key Economic Resource

Creative use of knowledge and technology.

American Companies

~2000

Intangibleassets

2X tangible

~1980s

Tangible assets2X intangible

Intangible - intellectual assets - skills and capabilities of knowledgeable workers

For service and high tech companies 5 - 15 times

7/31/2019 A.introduction entepreneurship

19/22

Success in the 3rd Wave

World-Class Managerial Performance in

Making Knowledge Productive

7/31/2019 A.introduction entepreneurship

20/22

Think Outside the Box

3 Types of Companies in the Third Wave

1. Rule Makers who build the industry (IBM, CBS, United

Airlines, Merrill-Lynch, Sears, Coca-Cola)

2. Rule Takers who follow industry (Fujitsu,USAir, Smith Barney, JCPenny)

3. Revolutionaries who rewrite the Rules (IKEA, The Body

Shop, Charles Schwab, Dell Computers,

Swatch, Southwest Airlines)

Never has the world been more hospitable to

revolutionaries and more hostile to industry incumbants

Gary Hamel

Gary Hamel, Strategy of Revolution, Harvard Business Review, 70 1996

7/31/2019 A.introduction entepreneurship

21/22

Killer Application (Killer App)

A new good or service that establishes an entirely new

product category, and by being the first, dominates it,

returning several hundred percent on initial investment

CDs

Personal Computer

Electronic fund transferFirst word processing program

The Holy Grail of technology investors

Killer apps create wealth and can jump start stale economies, but

they can also be destructive by bumping off other technologies and

entire companies

Downes and Min, Unleashing the Killer App, Harvard Business School Press, 1998

7/31/2019 A.introduction entepreneurship

22/22