Aimex 2013 - Post Show Report

aimex.com.au 1

20-23 August 2013 Sydney Showground, Australia

ASIA-PACIFIC’SINTERNATIONALMINING EXHIBITION

POST-SHOW REPORT 2013

2 POST-SHOW REPORT 2013

Source:1. CAB Audit Report - AIMEX 20132. Micromex Visitor Research - AIMEX 20133. Micromex Exhibitor Research - AIMEX 2013

KEY RESEARCH OUTCOMESREEDMININGEVENTS strives to deliver high quality business-to-business trade exhibitions that translate into return on investment for our customers. This post-show report is a transparent account of independent research and feedback from both exhibitors and visitors from AIMEX to provide you with a detailed overview of AIMEX 2013.

Date Single visits Revisits Total

Tuesday 20 August 2,727 - 2,727

Wednesday 21 August 3,091 486 3,577

Thursday 22 August 3,611 608 4,219

Friday 23 August 1,809 377 2,186

Total visitors 11,238 1,471 12,709

SUMMARY Of ATTEndAnCE

of visitors stated that they were ‘completely satisfied’ to ‘somewhat satisfied’ with AIMEX 2013

of visitors stated that they are likely to ‘would’ or ‘may’ visit the next AIMEX in 2015

of visitors stated that they held direct authority or influence for purchasing the types of goods or services seen at AIMEX 2013

of visitors who had direct authority or influence for purchasing, saw something at AIMEX 2013 that they were likely to buy after the exhibition

of visitors stated that they ‘strongly agree’ or ‘agree’ that “AIMEX is a must attend event”

of visitors stated that they ‘strongly agree’ or ‘agree’ that “AIMEX is very important to my business”

98%

12,709

97%

46%

69%

SPOTLIGHT On THE VISITORS*

81%

69%

trade visits over the four days of AIMEX 2013

Some key statistics include:

REEDMININGEVENTS would like to thank all exhibitors and visitors as well as our partners and supporters for their considerable efforts in making AIMEX the premier mining exhibition in Asia-Pacific. We look forward to working with you all again in 2015.

>> Ralph Paananen, Piranha Eyewear“This is our first time at AIMEX and for us it’s been really beneficial… we’ve had a number of solid enquiries. We’ve also received excellent information about how to approach potential customers that would otherwise have taken an age to gather. AIMEX has been an excellent event for us.”>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

aimex.com.au 3

States & Countries Number of attendees % of attendees

NSW 8,846 78.72%

VIC 591 5.26%

SA 116 1.03%

QLD 833 7.41%

WA 226 2.01%

TAS 19 0.17%

ACT 52 0.46%

NT 2 0.02%

Total Australia 10,685 95.08%

China 184 1.64%

Other Overseas 369 3.28%

Total 11,238 100%

TRAdE VISITOR AnALYSIS bY STATE/COUnTRY bREAKdOwn

>> Diana Braun, Halbach & Braun“ This is our first AIMEX in 15 years, so firstly it’s good to be back. We’ve launched our new long-wall chain conveyor at the show and it’s been received really well. We’ve caught up with a number of former partners who knew we were here and we’ve had a number of enquiries about the new technology. It’s been a good week for us and our Australian distributor.“

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

COUnTRIES REPRESEnTEd bY VISITORSAustralia | Germany | Malaysia | North Korea | Singapore | Turkey | Canada | India Mexico | Peru | Sth Africa | UK | Chile | Indonesia | Mongolia | Philippines | Taiwan USA | China | Italy | New Zealand | Poland | Thailand | Vietnam | Finland | Japan


SPOTLIGHT On THE VISITORS

1,430 12.7%

944 8.4%

823 7.3%

621 5.5%

555 4.9%

504 4.5%

485 4.3%

483 4.3%

404 3.6%

390 3.5%

363 3.2%

338 3.0%

337 3.0%

281 2.5%

274 2.4%

265 2.4%

226 2.0%

193 1.7%

159 1.4%

148 1.3%

156 1.3%

123 1.1%

115 1.0%

120 1.1%

109 1.0%

95 0.8%

85 0.8%

43 0.4%

58 0.5%

0 300 600 900 1200 1500

Engineer, Mechanical

Consultant

Administration

Maintenance

Engineer, Electrical

Operations

Owner

Engineer, Mining

Trades person

Purchasing

Engineer, Other

Site Manager / Supervisor

Production

Research & Development

Contractor

Operator

Safety / OH&S

Engineer, Hydraulic

Trainee / Apprentice / Tertiary Students

Transport

Mine Manager

Trainer / HR

Plant Manager

Engineer, Civil

Engineer, Process

Media

Engineer, Chemical

Exploration

- CEO, Director, GM, MDSenior Management

TRAdE VISITOR AnALYSIS bY jOb fUnCTIOn^

SPOTLIGHT On KEY dECISIOn MAKERS

^ Analysis had multiple responses - % based on single visits

SENIOR MANAGEMENT 25.3%

CEO, Director, GM, MD 12.7%

Owner 4.3%

Purchasing 3.2%

Site Manager / Supervisor 3.0%

Mine Manager 1.1%

Plant Manager 1.0%

ENGINEERS 23.2%

Engineer, Chemical 0.5%

Engineer, Civil 1.0%

Engineer, Electrical 4.5%

Engineer, Hydraulic 1.4%

Engineer, Mechanical 8.4%

Engineer, Mining 3.6%

Engineer, Process 0.8%

Engineer, Other 3.0%

aimex.com.au 5

>> Craig Robins, Pentair Flow Technologies“ AIMEX has provided an excellent launch platform for our SX40 vacuum pump, which had its official global launch at AIMEX. Overall, the show has been good, especially the mornings which have been busy. The SX40 has generated plenty of interest and we’ve had a number of solid, good quality leads to follow up on.”

SPOTLIGHT On IndUSTRY

Mining - 29.4%

Engineering - 16.2%

Construction - 5.2%

Maintenance - 5.0%

3,302 29.4%

1,818 16.2%

580 5.2%

563 5.0%

503 4.5%

9 0.1%

52 0.5%

61 0.6%

62 0.6%

85 0.8%

86 0.8%

104 0.9%

107 1.0%

113 1.0%

118 1.1%

134 1.2%

138 1.2%

151 1.3%

153 1.4%

159 1.4%

164 1.5%

166 1.5%

198 1.8%

206 1.8%

215 1.9%

272 2.4%

303 2.7%

314 2.8%

406 3.6%

0 500 1000 1500 2000 2500 3000 3500

Mining

Engineering

Construction

Maintenance

Materials Handling

Consulting & Design

Import / Export

Mineral Processing

Transport / Distribution / Storage

Oil & Gas

Contracting

Telecommunications / IT

Drilling

Education

Process, Control & Instrumentation

Communications

Quarrying

Power Distribution

Financial Institution

Government

Power Generation

Environment

Production / Refining

Utilities

Agriculture

Blasting & Demolition

Defence / Aerospace

Waste Management

Sugar

TRAdE VISITOR AnALYSIS bY IndUSTRY CATEGORY^

^ Analysis had multiple responses - % based on single visits

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>


ObjECTIVES wHEn ATTEndInG AIMEX 2013

1 Mining & Extraction

2 Engineering Products and services

3 Underground Mining Equipment

4 Mining & Civil Contractors

5 Longwall Mining

6 Open Cut Mining Equipment

7 Maintenance & Repair Services

8 Materials Handling

9 Conveyor Equipment

10 Electrical Equipment & Supplies

SPOTLIGHT On THE VISITORS

TOP 10 PROdUCT CATERGORIES Of InTEREST

Objectives Importance1 Satisfaction2

See new products, services or trends 79% 79%

Network with others in the industry 75% 74%

See the industry players in one place 81% 74%

Observe the competition 62% 70%

Source new products 70% 71%

Find solutions for a specific problem 61% 68%

Meet with existing suppliers 63% 69%

Find new suppliers 67% 68%

Purchase products / services at the show 45% 60%

1. The average level of importance visitors assigned to each objective2. The average level of visitor satisfaction in achieving each objective

aimex.com.au 7

SPOTLIGHT On THE EXHIbITOR*

Description Satisfaction1

Security 81%

Cleaning 78%

Shell scheme construction 75%

Organisation of the event 80%

Electrical installation 79%

Venue 79%

Promotion of the event 79%

Exhibition layout 72%

Parking 63%

Catering 68%

* Source: Micromex Exhibitor Research – AIMEX 2013

178 international exhibitors from 19 different countriesArgentina | Canada | Chile | China | Denmark | France | Germany | India | Indonesia | Luxembourg | Malaysia | New Zealand | Poland | Singapore | South Africa | Spain | Switzerland | Taiwan | USA

Objectives description Importance1 Satisfaction2

Promote company & product awareness 96% 70%

Maintain status as a player in the industry 90% 72%

Generate new sales leads 93% 58%

Promote new products / services 84% 64%

Increase sales to existing customers 75% 57%

Launch a new product / service 77% 63%

Write sales orders onsite 48% 43%

Seek agent / distributor / reseller 47% 45%

ObjECTIVES In EXHIbITInG

InTERnATIOnAL PAVILIOnS

1. The average level of importance exhibitors assigned to each objective2. The average level of exhibitor satisfaction in achieving each objective

1. The average level of exhibitor satisfaction

OVERALL SATISfACTIOn wITH AIMEX 2013

of exhibitors were ‘completely satisfied’ to ‘somewhat satisfied’ with AIMEX 2013

of exhibitors stated they ‘intend to’ exhibit at AIMEX in 2015

RATInG Of THE EXHIbITIOn

83%

80%

>> Graeme Husking, Performance on hand“ This is our first AIMEX and we’ve been really impressed. We’ve had enquiries from numerous decision makers within mining companies, as well as suppliers to the sector. And they’ve been from right around the country, NSW but also WA, SA and QLD.”

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>


SYDNEY AUSTRALIA

EXHIBITION DIRECTORY

ASIA-PACIFIC’SINTERNATIONALMINING EXHIBITION20-23 August 2013

aimex.com.au

A I M X 1 3 _ F C r . p d f P a g e F C 1 3 0 / 0 7 / 1 3 , 1 1 : 5 2 A M

dIRECT MAIL5,000 postcards were deployed directing recipients to a website “august2013” whereby users were then redirected to the AIMEX registration page. In addition, approximately 42,000 trade invitations were distributed to industry personnel using targeted mailing lists. A further 90,000 were sent to exhibitors and industry associations for distribution to customers and members.

EMAIL MARKETInGA comprehensive email marketing campaign was used to both encourage new visitors and remind all registered visitors to attend the exhibition.

AdVERTISInGAn extensive advertising campaign commenced six months prior to the exhibition. The campaign incorporated a combination of various channels, including:

> Trade Publications – major Australian and international industry publications

> Online – major Australian and international industry websites and e-newsletters

> Newspaper – national, metro and regional newspapers

> Radio –Australian Traffic Network (ATN) and selected regional stations

> Outdoor – airport signage, roadside and mobile billboards

> Inflight – selected airline routes

> TV – starting four weeks before AIMEX across various stations

> Social media – increase likes, boost posts and registrations

TELEMARKETInGA successful telemarketing campaign to previous REEDMININGEVENTS visitors was undertaken six weeks before AIMEX 2013.

SMSReminder SMS were sent to all registered visitors to attend the exhibition.

THEME dAYSEach day of AIMEX was themed around one of the key issues within the mining industry – Discovery, Women in Mining, Safety, and Productivity. A range of seminars and networking functions were organised, focusing on the theme for that day.

COMPETITIOnRequired visitors to answer several trivia questions by following the trivia trail, in order to be in the draw to win around the world tickets for 2 and accommodation voucher. The competition contributed to excellent traffic flow across the exhibition.

TECHnOLOGY TRAILSPurposely designed to provide visitors a swift method of connecting with all exhibitors within their preferred area of interest. With these simple yet comprehensive plans, visitors will be able to effectively and efficiently navigate the AIMEX showroom. For exhibitors, the trails will ensure meeting with visitors genuinely interested in their products/services and bring these visitors directly to stands.

PUbLIC RELATIOnSAmple editorial coverage of AIMEX 2013, individual exhibitors and products and parallel events was secured in all key industry trade journals and in the mainstream media, including a comprehensive coverage in The Daily Telegraph.

AIMEX wEbSITEThe AIMEX website proved to be a valuable tool for visitors and exhibitors to accessinformation about the event. All exhibitors were provided with the opportunity to provide a 100 word company profile that is listed on the website.

SOCIAL MEdIAFacebook page, Twitter account, and LinkedIn group were utilised for AIMEX to increase awareness and generate discussions within the industry. Followers and fans were kept connected before, during, and after the event via regular live posts.

LIVE wALLA new and innovative feature introduced at AIMEX 2013 to engage both visitors and exhibitors on social media. Posted images, videos, and comments are shown on live screens to encourage discussion in the online community.

EXHIbITIOn dIRECTORYDistributed to every visitor, the Exhibition Directory was again a valuable reference tool during and after the show with 72% of visitors stated that they would use it to contact exhibitors after AIMEX 2013.

MARKETInG ACTIVITIES fOR AIMEX 2013REEDMININGEVENTS undertook a multitude of marketing activities to ensure a high quality audience of mining and engineering professionals were engaged and attracted to AIMEX 2013.

FOR MORE DETAILS SEEAIMEX.COM.AU

For further information:E [email protected]

Join the conversation:

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REGISTER NOW

Supported by Australian Government

Brought to you by

Partners

Media Partners

Platinum Partners

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COvErIng YOUr sOUrCIng nEEds fOr...

›› sAfEtY dAY Thursday 22 August

›› PrOdUCtIvItY dAY Friday 23 August

›› WOMEn In MInIng Wednesday 21 August

WHAt’s On…

AIMEX 2013 will feature a program of informative presentations, keynote addresses, workshops, panel discussions and networking events.

tuesday 20 August 10am - 6pmWednesday 21 August 10am - 6pmthursday 22 August 10am - 7pmfriday 23 August 10am - 4pm

20-23 AUGUST 2013 SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK, AUSTRALIAdAtEs & tIMEs

• Accessories & Attachments

• Coal Preparation

• Construction Equipment & Services

• Conveyor Equipment

• Cranes, Hoists & Lifting Equipment

• Drilling, Boring & Blast Equipment

• Earthmoving Equipment

• Electrical Equipment & Supplies

• Engineering Products & Services

• Engines, Transmissions & Gensets

• Hydraulic Pneumatic Engineering

• Longwall Mining

• Maintenance & Repair Services

• Materials Handling

• Mineral Processing

• Mining & Civil Contractors

• Mining & Extracting

• Open Cut Mining Equipment

• Pumps/Pipes/Valves/Hoses

• Quarrying, Crushing & Screening Equipment

• Safety Products/OH&S

• Underground Mining Equipment

+ LOAds LOAds MOrE

CO

››

›› PrOdUCtIvItY dAYAYA Friday 23 August

››

WHA


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•

•

•

•

•

•

•

FOR MORE DETAILS SEEAIMEX.COM.AU

For further information:E [email protected]

Join the conversation:

aimex.com.au/facebook

aimex.com.au/twitter

aimex.com.au/linkedin

REGISTER NOW

Supported by Australian Government

Brought to you by

Partners

Media Partners

Platinum Partners

aimex.com.au

COvErIng YOUr sOUrCIng nEEds fOr...

›› sAfEtY dAY Thursday 22 August

›› PrOdUCtIvItY dAY Friday 23 August

›› WOMEn In MInIng Wednesday 21 August

WHAt’s On…


tuesday 20 August 10am - 6pmWednesday 21 August 10am - 6pmthursday 22 August 10am - 7pmfriday 23 August 10am - 4pm

20-23 AUGUST 2013 SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK, AUSTRALIAdAtEs & tIMEs

• Accessories & Attachments

• Coal Preparation

• Construction Equipment & Services

• Conveyor Equipment

• Cranes, Hoists & Lifting Equipment

• Drilling, Boring & Blast Equipment

• Earthmoving Equipment

• Electrical Equipment & Supplies

• Engineering Products & Services

• Engines, Transmissions & Gensets

• Hydraulic Pneumatic Engineering

• Longwall Mining

• Maintenance & Repair Services

• Materials Handling

• Mineral Processing

• Mining & Civil Contractors

• Mining & Extracting

• Open Cut Mining Equipment

• Pumps/Pipes/Valves/Hoses

• Quarrying, Crushing & Screening Equipment

• Safety Products/OH&S

• Underground Mining Equipment

+ LOAds LOAds MOrE

SYDNEY AUSTRALIA



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EXHIBITION DIRECTORYEXHIBITION DIRECTORY

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EMAIL MARKETING

SOCIAL MEDIA

TECHNOLOGY TRAILS

DIRECT MAIL

AIMEX Beer Garden

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AIMEXBeer Garden

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8008

8012

8014

8016

8020 8120

8118

8116

8114

8112

8110

8108

8106

8104

8102

8100

R090

R096R098 R100 R102

R103

R105

R153

R154

R170

-03

R170

-02

R170

-01

R169 R168 R167 R166 R165 R164 R162 R161 R160 R158 R157 R156 R155

R174

R176R178

R180

R182

R184

R186

R188

R190

SL100

SL110

SL200

SL220

SL24

0SL

245

SL25

0

SL260

SL270

SL300 SL330 SL340 SL350

SL40

0SL

405

SL410 SL420 SL430 SL440 SL450

SL46

0SL

465

SL50

0

SL510 SL515 SL520 SL530 SL535 SL540 SL545 SL550

SL56

0

SL610 SL615 SL620 SL630 SL640 SL645 SL650

H1150 H1176

H1182

H1152 H1154

H1155 H1157

H1158

H1159 H1161

H1162

H1163

H1164

H1165

H 1166

H1167 H1169

H1186H1188H1190H1192H1194H1200H1202H1204H1206H1208

H1189

H1171

H1187 H1185

H1175

H1172 H1174

H1173

H1191H1193

H1198H1210

H1197H1199H1201H1203H1205H1207

H1250

H1003

REGIST

RATION

H1104 H1103

H1098

H1037H1042H1079H1084H1121 H1000

H1034

H1056

H1060 H1019

H1074

H1082

H1118

H1124H1126

H1131

H113

7

H1141

H1142

H114

0H1

136

H1134

H1132 H111

4H1

108

H111

1 H1096

H110

1H1

097

H1093 H1072

H1070

H106

9 H105

2H1

050

H104

8H1

046

H1047

H1049

H103

0

H1028H1051

H1055 H1026

H102

2

H102

5 H1016

H1014

H1029 H1012

H1010

H103

1

H1008

H1006

H101

1H1

007

H101

3H1

015

H1035

H105

7H1

041

H104

0

H107

5

H1066

H106

4

H109

2

H111

5

H1119 H108

8

H1145

S102S104

S106

S108

S110

S112

S113

S114

S117 S119 S120

S133S134S135

S136S137

S138

S140

S141

S142

S143

S144

S147 S148

S150 S152

S159-01

S159

-02

S155

S159

-03

S162

B1000

B1053

B1042

B1074

B1097

B1008

B1002

B1004

B1005

B100

6B1

007

B1012

B101

6

B1017

B1018

B1019

B1020

B102

1

B1023

B102

7

B102

8B1

029

B1030

B1031

B103

3

B103

4

B1035

B103

6

B103

8

B104

0

B104

3

B1044

B1045

B104

6

B1047

B1050 B1056

B105

7B1

061

B1062B1064

B106

5

B106

6

B106

7

B106

8

B106

9

B1070

B1071

B107

3B1075

B107

6

B108

2

B108

3

B1084

B1085 B1087

B1088

B109

1 B1093

B1094

B109

9

B110

1

B1102

B1105

B110

6

B110

7

B1108

B1111

DISCOVERY ZONE

01 0804

05

6909

06 07

03

S129

S121-01 S121-03

2811

2807

3411 39113111

07 311301 01

02 05

03 04

01

01

02 03

02

03 04

0506 05

04

0302

05 04

020301

05 06

02

03 04

01

05

0301 02

04

3907

4311

4920

491646164316

46203920 4320

01

010101 0402 05

0603

0304

0502

02

03 05

04

040101

03

04

07 08

05 06

02

03

02

0506

0503 06

070201 08

0405 06

080702

6911

6911

08

01 03 04

020506

16

09

15 14

12

13

07 06 05

04030201

6907

KEY

Floor plan correct at time of printing Not to scale

AIMEX Info Point

AIMEX Beer Garden

AIMEX Customer Service

Somerville Room

Howie Hall 5 & Howie Lawn (Stand H1000-H1210)

Halls 1-4 (Stand 0100-8120)

Media & Business Lounge

Badgery Hall 6(Stand B1000-B1111)

Riverina Avenue (Stand R090-R190)

Southee Hall 7 & Southee Lawn (Stand S102-SL660)

Amenities

INFO POINT

Food & Beverage

Discovery Zone

Mobile Charge Station

AIMEX - A World of MiningCompetition Trivia Points

The Red Zone

Opening Hours

Tuesday 20 August 10:00am – 6:00pm

Wednesday 21 August 10:00am – 6:00pm

Thursday 22 August 10:00am – 7:00pm (late night trading)

Friday 23 August 10:00am – 4:00pm

DON’T FORGETTO DOWNLOAD THE AIMEX APP!

MINING & ENGINEERINGWESTERN AUSTRALIA MINING & ENGINEERING

Presented by:

reedminingevents.com.au

fOR MORE InfORMATIOn COnTACT:Warren Queenan - Sales Manager

E: [email protected] E: +61 2 9422 2563

Aimex 2013 - Post Show Report

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Transcript of Aimex 2013 - Post Show Report