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ECM Customer CasesJens Jørgensen, Solution ArchitectCord Focke Rosted, Nordic ECM Business Manager, ECM Master

AIIM ECM Champions Workshop

23.10.2008

Agenda

• Enterprise Content Management Overview• Customer Cases

• Swedbank• Scania• Rolex• RaboBank

Marketing

Sales

Legal

Finance

IT

HR

Production

AccountsPayable

RegulatoryCompliance

IT ProjectManagement

Secure DealCollaboration

ContractManagement

Marketing and BrandManagement Secure Research &

CollaborationProject

Management

InformationPrivacy andProtection

Policies &Procedures

Board ofDirectorsClaims

Processing

Enterprise Content Management

Enterprise Content ManagementContent-Centric Business Solutions

Archive

Enterprise Search

Web ContentManagement

DocumentManagement

Enterprise 2.0

ECM in the bigger picture

Information Lifecycle Management

Publish

Create

Index

Store

Retain

Cleanse

Search

Distribute

VersionCapture

Manage

ECM: Emerging Infrastructurefor Information and Applications

Departmental Shared Infrastructure

100%

90%

70%

0% ECM

10% 30%

•Based upon results compiled from Accenture’s CIO Survey and analysis of Accenture’s recentECM related engagements

0

20

40

60

80

100

120

2004 2005 2006

ECMDepartmental

© Nick Millman

Marketing

Sales

Legal

Finance

IT

HR

Production

AccountsPayable

RegulatoryCompliance

IT ProjectManagement

Secure DealCollaboration

ContractManagement

Marketing and BrandManagement Secure Research &

CollaborationProject

Management

InformationPrivacy andProtection

Policies &Procedures

Board ofDirectorsClaims

Processing

Customer Case: Swedbank

Enterprise Content Management

SwedbankAbout Swedbank• Swedbank is the leading bank in Sweden, Estonia, Latvia and

Lithuania• more than 21.700 employees serving 9 million private and 480.000

corporate customers.

Customer Challenges• Multiple websites on Vignette System were hard to maintain• Requirements for integrated Document Management and Integration

Solutions• Oracle Universal Content Management

Customer Benefits• Single platform, Single API, “everything is there when you need it”

Marketing

Sales

Legal

Finance

IT

HR

Production

AccountsPayable

RegulatoryCompliance

IT ProjectManagement

Secure DealCollaboration

ContractManagement

Marketing and BrandManagement Secure Research &

CollaborationProject

Management

InformationPrivacy andProtection

Policies &Procedures

Board ofDirectorsClaims

Processing

Customer Case: Scania

Enterprise Content Management

ScaniaTechnical Information Library

• > 40.000 User visits per month• 1800 service points• Translation Office• Print Service• External technical consultants

ScaniaTechnical Information Library

• 80.000 Information objects• Service information• Training information• Information for operations, manuals• Accessory / spare part information• ...

• Information in 20+ languages

Scania - Web Interface

Scania – Application Integration

Scania – Intranet Integration

Scania - ROI

• Informations quality• The right information at the right location• Knowledge archive• Robust, secure platform• Scalable, e.g. new information products, new

languages

Scania TIL - Implementation

• Based on Oracle UCM – a ready-to run system• Additional requirements added in small steps• Information Analysis

• User requirements• Process support• Access control, security• Metadata modell• User Interface• Style Guides

Marketing

Sales

Legal

Finance

IT

HR

Production

AccountsPayable

RegulatoryCompliance

IT ProjectManagement

Secure DealCollaboration

ContractManagement

Marketing and BrandManagement Secure Research &

CollaborationProject

Management

InformationPrivacy andProtection

Policies &Procedures

Board ofDirectorsClaims

Processing

Customer Case: Rolex

Enterprise Content Management

Customer Case Study: Rolex• About Rolex

• Rolex is one of the most famous brands for hand-made,luxury watches.

• Customer Challenges• Quality Management in manufacturing• Brand Management in marketing and sales• Managing business critical documents such as standard

operating procedures, intellectual property etc.

• Solutions• Stellent DMS in manufacturing for quality mgmt. in 2001• Stellent Digital Asset Management for more than 200.000

marketing assets (brochures, images, photos, videos) in2006.

• Currently in the process of deploying a company wideEnterprise Content Management, including DMS,WCMS, Portal integration, Records Management, DigitalAsset Management on Oracle UCM

• Customer Benefits• Single universal infrastructure for all enterprise content

Marketing

Sales

Legal

Finance

IT

HR

Production

AccountsPayable

RegulatoryCompliance

IT ProjectManagement

Secure DealCollaboration

ContractManagement

Marketing and BrandManagement Secure Research &

CollaborationProject

Management

InformationPrivacy andProtection

Policies &Procedures

Board ofDirectorsClaims

Processing

Customer Case: RaboBank

Enterprise Content Management

RabobankAbout• serves more than 9 million private individuals and corporate

clients in the Netherlands and abroad. It employs over 60,000staff and is represented in 43 countries.

Solution• Seamless Integration of Siebel CRM with Oracle UCM

Benefits• 360° View on Customer Data and Correspondence• Sales Cockpit for lead and contact management• Single Source across multiple channels

• Consistent experience• Consistent data capture

Universal Content Management withinSiebel view (Managed Attachments)

Fully Integrated into Siebel UserInterface

• Siebel users get an fully integrated client. No need tolearn other app.

• Full lifecycle management of document in thecustomer lifecycle

• Fully scaleable and standards based solution for trueEnterprise Content Management

When clicking on Checkin, you can add documents

Launch Distributed Document Capture withrelevant context for front office / ad hoc scanning

Clicking on the document will open a PDF or PDF/Aversion of the document