[AIESEC UNAND 1415] Summer Market Research Analysis in UNAND
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Transcript of [AIESEC UNAND 1415] Summer Market Research Analysis in UNAND
This result will define marketing strategy(G-T-C-M)
Date : Dec 27, 2014 – Feb 16, 2015
Number of Responden : 136
Entity : AIESEC UNAND
Market Research Report | AIESEC in Universitas Andalas
General Information
62% 38%
Questionnaire Report | AIESEC in Universitas Andalas
Field of study :30% Medical
22% Economics
0,05 % FISIP
15% Law
10% Pertanian
14% FIB
97% of them need self-development program
Medical
Include:Psychology
MedicalPublic Health
Nursery
Total respondent: 4276% are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas
Medical
95% of them, think Self-Leadership-Development is important.
62% of them think of Leadership Training & Public Speaking skill when they heard self development program
Questionnaire Report | AIESEC in Universitas Andalas
62% of them don’t want to go to the program because not interested with the program & have no time
57% of them want to go to the program because they want to develop their potential
Medical
Based on research in Medical Faculty, the results are :- Socio economic status : 52% would spend >Rp 500.000- Do they need AIESEC’s program or not : Yes (based on
their assumption on the importance of leadership development)
- Channel that we can use : 66% through social media/blog & Website (online channel)
Message and content : Knowledge, Information, Motivation
Questionnaire Report | AIESEC in Universitas Andalas
Medical
40% of them spent more than IDR 1.000.000 to develop theirselves beside formal education
95% of them think leadership development program is important
Questionnaire Report | AIESEC in Universitas Andalas
to Medical Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas
Medical MOTIVATION
(Path)
Main Words:
• Knowledge• Trend/Existence
What motivates Medical students to use Path
Questionnaire Report | AIESEC in Universitas Andalas
MedicalMESSAGES
(Path)
Main Words:
• Postivism• New Places
• Information/References
What kind of message Medical student looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas
Medical CREDIBILITY (Path)
Main Words:
• Close Friends• If make sense
• Booming/Popular
What makes Medical student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
Medical BARRIER(Path)
Main Words:
• Jaringan/Loading• Too personal
What makes Medical student unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas
to Medical Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas
MedicalMOTIVATION(Instagram)
Main Words:
What motivates Medical student to use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
• Information• Interetsting
pictures• More
wider/universal
MedicalMESSAGE
(Instagram)
Main Words:
• Motivation• Online Shop
•Updates from Friends
What kind of message Medical student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
Medical CREDIBILITY(Instagram)
Main Words:
• If make sense• Documentation
• Source
What makes Medical student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
MedicalBARRIER
(Instagram)
Main Words:
• Network• Spam/Hoax
• Unecessary infos
What makes Medical students unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas
Economics
Include:Management
AccountingEconomics
Total respondent: 3080% are in the year 2013, 2014
Questionnaire Report | AIESEC in
Economics
100% of them, think Self-Leadership-Development is important.
40% of them think of Public Speaking when they heard self development program
Questionnaire Report | AIESEC in
33% of them don’t want to go to the program because have no time & 30% because the program is boring
83% of them want to go to the program because they want to develop their potential
Economics
Based on research in Economics Faculty, the results are - Socio economic status : 50% spend >Rp 500.000- Do they need AIESEC’s program or not : Yes- Channel that we can use: 76% prefer to Website &
Social Media/Blog- Message and content :
Questionnaire Report | AIESEC in
Economics
50% of them spent more than IDR 1.000.000 to develop theirselves beside formal education
100% of them think leadership development program is important
Questionnaire Report | AIESEC in Universitas Andalas
to Economics Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas
Economics MOTIVATION
(Path)
Main Words:
• Information• Up-to-date/New
things
What motivates Economics students to use Path
Questionnaire Report | AIESEC in Universitas Andalas
Economics MESSAGES
(Path)
Main Words:
• Motivation• Quotes
• New things/Up-to-Date
What kind of message Economics student looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas
Economics CREDIBILITY (Path)
Main Words:
• Sumber• Teman
What makes Economics student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
Economics BARRIER(Path)
Main Words:
• Jaringan/Loading• Membosankan
• Spamming
What makes Economics student unwilling to usePath
Questionnaire Report | AIESEC in Universitas Andalas
to Economics Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas
Economics MOTIVATION(Instagram)
Main Words:
• Informasi• Gambar-gambar
menarik
What motivates Economics student to use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
Economics MESSAGE(Instagram)
Main Words:
• Motivasi• Online Shop/Jualan
• Hiburan/Lucu• Gambar yang
menarik
What kind of message Economics student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
Economics – CREDIBILITY(Instagram)
Main Words:
• Testimoni• Dokumentasi/Ada
Foto
What makes Economics student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
Economics – BARRIER(Instagram)
Main Words:
• Spam• Jaringan• Alay (?)
What makes economics students unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas
Law
Include:-
Total respondent: 2190 % are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas
Law
95% of them, think Self-Leadership-Development is important.
47% of them think of Public Speaking skill when they heard self development program
Questionnaire Report | AIESEC in Universitas Andalas
52% of them don’t want to go to the program because the program is boring and Expensive
42% of them want to go to the program because they want to develop their potential
Law
Based on research in Law Faculty, the results are - Socio economic status : 42% for Rp 1.000.000 – Rp
3.500.000 and 28% for < Rp 500.000 - Do they need AIESEC’s program or not : Yes- Channel that we can use: 52% Social Media/Blog &
Website- Message and content :
Questionnaire Report | AIESEC in Universitas Andalas
Law
57% of them spent more than IDR 1.000.000 to develop theirselves beside formal education
95% of them think leadership development program is important
Questionnaire Report | AIESEC in
Law MOTIVATION
(Path)
Main Words:
• Universal/Luas
What motivates Law students to use Path
Questionnaire Report | AIESEC in Universitas Andalas
LawMESSAGES
(Path)
Main Words:
• Quotes• Update dari Teman
What kind of message Law student looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas
Law CREDIBILITY
(Path)
Main Words:
• Dari teman• Tidak sepenuhnya
percaya
What makes Law student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
Law BARRIER
(Path)
Main Words:
• Hoax• Quota
• Maistream
What makes Law student unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas
Law MOTIVATION(Instagram)
Main Words:
• Hal Menarik• Foto
• Online Shop
What motivates Law student to use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
Law MESSAGE(Instagram)
Main Words:
• Hal bermanfaat• Online Shop• Beasiswa• Motivasi
What kind of message Law student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
Law CREDIBILITY(Instagram)
Main Words:
• Sumber
What makes Lawq student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
Law BARRIER
(Instagram)
Main Words:
• Kurang Lengkap• Membosankan
What makes economics students unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas
FIBInclude:
English LiteratureHistory
Indonesian LiteratureLocal Literature
Japanese Literature
Total respondent: 2085% are in the year 2012, 2013
Questionnaire Report | AIESEC in Universitas Andalas
FIB
95% of them, think Self-Leadership-Development is important.
55% of them think of Public Speaking skill & Leadership Training when they heard self development program
Questionnaire Report | AIESEC in Universitas Andalas
80% of them don’t want to go to the program because Program is boring, Don’t have time & Not interested with program
45% of them want to go to the program because they want to develop their potential
FIB
Based on research in FIB, the results are - Socio economic status : 45% for Rp 1.000.000 – Rp
4.500.000- Do they need AIESEC’s program or not : Yes- Channel that we can use: 32% Social Media/Blog &
Website
Questionnaire Report | AIESEC in Universitas Andalas
FIB
60% of them spent more than IDR 1.000.000 to develop theirselves beside formal education
95% of them think leadership development program is important
Questionnaire Report | AIESEC in Universitas Andalas
FIB MOTIVATION
(Path)
Main Words:
• Ikut trend• Ikut Teman• Informasi
What motivates FIB students to use Path
Questionnaire Report | AIESEC in Universitas Andalas
FIBMESSAGES
(Path)
Main Words:
• Hiburan• Menarik• Positif
What kind of message FIB student looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas
FIB CREDIBILITY
(Path)
Main Words:
• Bukti• Orang yang dikenal
What makes FIB student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
FIB BARRIER
(Path)
Main Words:
• Tidak terlalu percaya
What makes FIB student unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas
FIB MOTIVATION(Instagram)
Main Words:
• Informasi• Foto/Gambar
• Updates
What motivates FIB student to use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
FIB MESSAGE(Instagram)
Main Words:
• Menarik• Hiburan/Lelucon
What kind of message FIB student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
FIB CREDIBILITY(Instagram)
Main Words:
• Gambar• Sumber
What makes FIB student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
FIB BARRIER
(Instagram)
Main Words:
• Spam• Informasi tidak penting
What makes FIB students unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas
FISIP
Include:Sociology
State AdministrationInternational Relations
Communication Science
Total respondent: 8100 % are in the year 2012
Questionnaire Report | AIESEC in Universitas Andalas
FISIP
100% of them, think Self-Leadership-Development is important.
62% of them think of Leadership training when they heard self development program
Questionnaire Report | AIESEC in Universitas Andalas
37% of them don’t want to go to the program because the program is boring
50% of them want to go to the program because they want to develop their potential , 50% of them want to go to the program because they Want to get new experience
FISIP
Based on research in FISIP, the results are - Socio economic status : 62% for Rp 1.000.000 – Rp
2.500.000- Do they need AIESEC’s program or not : Yes- Channel that we can use: 87% Social Media/Blog &
Website
Questionnaire Report | AIESEC in Universitas Andalas
FISIP
75% of them spent more than IDR 1.000.000 to develop theirselves beside formal education
100% of them think leadership development program is important
Questionnaire Report | AIESEC in
FISIP MOTIVATION
(Path)
Main Words:
• Positivism
What motivates FISIP students to use Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
FISIP MESSAGES
(Path)
Main Words:
• Motivation/Positivism
What kind of message FISIPstudent looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
FISIP CREDIBILITY (Path)
Main Words:
• Source
What makes FISIP student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
FISIP BARRIER
(Path)
Main Words:
• Hoax/Untrusted
What makes FISIP student unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
FISIP MOTIVATION(Instagram)
Main Words:
• Updates
What motivates FISIP student to use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
FISIP MESSAGE(Instagram)
Main Words:
• Positivism/Motivation• Online Shop
What kind of message FISIP student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
FISIP CREDIBILITY(Instagram)
Main Words:
• Source
What makes FISIP student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
FISIP BARRIER
(Instagram)
Main Words:
• Private account• Hoax
What makes FISIP students unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
PERTANIAN
Include:-
Total respondent: 14100 % are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas
PERTANIAN
100% of them, think Self-Leadership-Development is important.
50% of them think of Leadership training & Public Speaking when they heard self development program
Questionnaire Report | AIESEC in Universitas Andalas
57% of them don’t want to go to the program because of expensive cost
71% of them want to go to the program because they want to develop their potential
PERTANIAN
Based on research in Pertanian Faculty, the results are - Socio economic status : 50< % for Rp 500.000- Do they need AIESEC’s program or not : Yes- Channel that we can use: 50% Social Media/Blog
Questionnaire Report | AIESEC in Universitas Andalas
PERTANIAN
42% of them spent more than IDR 1.000.000 to develop theirselves beside formal education
100% of them think leadership development program is important
Questionnaire Report | AIESEC in Universitas Andalas
to PERTANIAN Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas
PERTANIAN MOTIVATION
(Path)
Main Words:
• Easy to use• References
What motivates PERTANIAN students to use Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
PERTANIAN MESSAGES
(Path)
Main Words:
• Motivation
What kind of message PERTANIAN student looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
PERTANIAN CREDIBILITY
(Path)
Main Words:
• Makes sense• Not entirely believe
What makes PERTANIAN student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
PERTANIAN BARRIER
(Path)
Main Words:
• Bad Connection
What makes PERTANIAN student unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas
NO S
UFFI
CIEN
T DA
TA
to PERTANIAN Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas
PERTANIAN MOTIVATION(Instagram)
Main Words:
• Easy to use• Fun/Enterntain
What motivates PERTANIAN student to use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
PERTANIAN MESSAGE(Instagram)
Main Words:
• Motivation
What kind of message PERTANIAN student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
PERTANIAN CREDIBILITY(Instagram)
Main Words:
• Source• Follower
What makes PERTANIAN student believe in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas