1. MARKET ANALYSIS Have you heard of AIESEC Queens?No, I havent heard of them81%Yes, but I dont know what they do.

2. MARKET ANALYSIS Why would you volunteer abroad?Personal Development70% 3. MARKET ANALYSIS Why would you volunteer abroad?Personal DevelopmentMaking a positive impact on70% 54% 4. this is your untapped market#potential 5. target market 55% are in aer 24% are insecondfirstyear 46% arts studentsyear32% commerce studentsglobal development 6. *see exhibits for full market analysis 7. brand awareness interestresults #objectives 8. 50 10 exchangeparticipants 2012 - 2013 2013 2014#objectives 9. ? 10. ? 11. socialmediacontests instagram facebook twitter 12. #ificouldgoanywhereIf I could go anywhere in the world I would go to __ & AIESEC will take me there. 13. if i could go anywhere our focus: awareness + motivation = traffic 14. #tricolour Launch campaign with new cover photo & logo to draw awareness The new logo will merge with the AIESEC logo with Queens tricolour, creating a somatic marker to draw upon the students high level of identification with Queens. 15. #motivational mondays inspire students to volunteer abroad pictures will target sensory neurons through sight weekly monday ritual 16. #newsletter 17. #triviatuesday 18. #triviatuesday 19. #blog 20. #implementation JANUARY AIESEC"If I could go anywhere" Motivational Mondays Newsletter Travel Trivia Tuesdays Commercial Blog1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 23 24 25 26 26 27 28 21. google analytics & facebookpage insights#analytics 22. our vision 23. Brand Awareness 24. Analytics 1. Screen shot of Google Analytics 2. Screen shot of FB Page Insights 25. Objectives aer 26. Objectives aer 27. Objectives aer 28. Objectives aer 29. Objectives aer 30. Objectives aer 31. Objectives aer 32. Objectives aer 33. Objectives aer 34. Objectives aer 35. Objectives aer 36. Objectives aer 37. COMPETITIVE ANALYSIS 1. COST DIFFERENCE WE BUILD 2. CULTERAL INTEGRATION vs VOLUN-TOURISM3LEADERS