AIESEC press conference
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Transcript of AIESEC press conference
Putting on your Press ConferenceA How-To Guide for AIESEC Press Conferences
Thinking about your panelInvite the right people
Supporters, partners, current members, alumni
Include diversity in your choice of speakers
Choose people of different professions
If supporters or members of AIESEC, choose people with a variance of different roles
Shape questions around who the guests are, and what the purpose of the event is
Sell media presence!
Treat coverage of your press conference as a separate type of media partnership
Exclusivity helps
Promising that one certain source can have an exclusive interview or session with a certain panelist makes them morel likely to attend
Get logistical support
Setting up for a press conference takes thought
Where will your branding items be? Will there be microphones for the panelists?
Have people assigned to each panelist throughout the press conference
If any of them needs to have a note passed to them, or a refreshment, that person will be responsible for it
Your guests’ time is precious!
Most likely your panelists’ will be on the move, so make sure to know what their schedule is like
This is especially handy when the media can be pushy, and want to ask more questions even after the press conference