AIESEC Canada Market Qualified Data

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What do our MQLs tell us?

http://www.powerpointstyles.com/


When they want to leave

Jan to Apr

May to Aug

Sept to Dec

Next Year



What they study

Busin

ess

Arts/H

uman

ities

Comp

Sci

Econ/

Poly

Sci

Educa

tion

Engin

eerin

g

Int'l

Studi

es Law

Scienc

es0

50

100

150

200

250

300

350

400



Where they want to go

Africa

Asia

Easte

rn E

urop

e

Mid

dle

East

Wes

tern

Eur

ope

South

Am

erica

0

100

200

300

400

500

600



The GCDP Issues they want

Human Rights Health Environment Literacy Culture Entrepreneurship0

50

100

150

200

250

300

350

400



The GIP Work Fields they want

Teaching Marketing IT Engineering0

50

100

150

200

250

300

350

400



What they want from us

Professional De-velopmentPersonal Devel-opmentGlobal ExperienceSocietal Impact



How long they want to leave for

2-4 Months

4-6 Months

6-8 Months

8-10 Months

10-12 Months

1+ Year0

100

200

300

400

500

600

700



ConclusionsOur leads want professional

development and global experiences

Business students are our biggest marketMarketing has 300+ MQLs

interestedEntrepreneurship has 330+ MQLs

interested



Conclusions

Need to set expectations on destinationWestern Europe is more desirable

location, but no internships there

GIP Teaching has HUGE potentialBiggest GIP interestedOnly 8 Education students signed up

(haven’t tapped into that market yet!)



Conclusions

People want short term internships and want to leave during the summerDuh....they’re students



What we need to do1. Promote more to Education

students

2. Figure out how to promote the Professional Development aspect of GCDPs

3. Sell both GIP Marketing and GCDP Entrepreneurship to business students

4. Focus on Eastern Europe and Asia as destinations


AIESEC Canada Market Qualified Data

Marketing

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