AICP Meeting
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Transcript of AICP Meeting
Insurance Compliance & Communicationsin the Age of Conversation and Crisis
Presented to:Association of Insurance Compliance Professionals
December 11, 2009
Anthony C. DeRicoNielsen, Director of Digital Media
Co-Founder Think Communications
Think Communications LLC © copyrighted 2009 Trademarked Property
Agenda
• Who: My background, briefly
• What: Social media
• Where: Here, there, everywhere
• When: Now (well, yesterday … but today works too)
• Why:
• Because your brand depends on it
• Because your ability to reach your audience depends on it
• Because it can save you $
• Because it can save you TIME (seriously)
• Because it will make you more valuable
• How: We’ll get to that …
Think Communications LLC © copyrighted 2009 Trademarked Property
Who?
What
• Blogs
• Social Networks
• Video-Sharing Platforms
• Search Engines
• Monitoring Services
• Aggregators
What?
Think Communications LLC © copyrighted 2009 Trademarked Property
Compliance & Policy Issues
Think Communications LLC © copyrighted 2009 Trademarked Property
Why?
Think Communications LLC © copyrighted 2009 Trademarked Property
Virtual Communications Delayering
Think Communications LLC © copyrighted 2009 Trademarked Property
Why?
• It saves time
• It saves money
• It makes you more marketable
• It enhances your personal brand AND your company’s brand at the same time
• Your competitors are doing it
Think Communications LLC © copyrighted 2009 Trademarked Property
Now, how?
Think Communications LLC © copyrighted 2009 Trademarked Property
How?
Think Communications LLC © copyrighted 2009 Trademarked Property
LinkedIn & YOU
1. It’s no longer just about the business card
2. Build your professional network to increase communication
3. Build your professional network
4. Validate content by getting input from the experts
Think Communications LLC © copyrighted 2009 Trademarked Property
• Create professional groups for different audiences, then promote events to them
• Join groups to increase your brand visibility
• Research and network
• Share presentations using the SlideShare application
• Track what’s being Twittered about your brand via the Company Buzz app
• Use LinkedIn Polls to deliver a co-branded poll to specific segments of your LinkedIn audience
LinkedIn & YOU
Think Communications LLC © copyrighted 2009 Trademarked Property
Think Communications LLC © copyrighted 2009 Trademarked Property
LinkedIn Apps
Think Communications LLC © copyrighted 2009 Trademarked Property
Think Communications LLC © copyrighted 2009 Trademarked Property
Think Communications LLC © copyrighted 2009 Trademarked Property
1. What are you doing right now becomes – what is happening right now at your company
2. People can now follow content, participant reaction and get other insights
Twitter Basics: • A micro-blogging platform
which posts are limited to 140 characters
• 8-12 million users
• 1,300% growth from April 2008 to April 2009
Twitter Symbols:
• Twitter Handle:@anthonyderico
• Hashtag: #aicp
• Retweet: RT @thinkcomllc
• Direct Message: DM
Think Communications LLC © copyrighted 2009 Trademarked Property
• Create a following
• Get input from clients and potential customers
• Track conversations about your company
• Gauge satisfaction in real-time
• Get insights from experts, & stay up-to-date with industry news and trends
Example:
• Notify consumers of recent of changes in legislation
- Passage of “NO Texting While Driving Law”
Twitter & YOU
Think Communications LLC © copyrighted 2009 Trademarked Property
How?
#1
#2
• Search for people to follow via: TwitterSearch (#1) TweetScan Summize
• Search for relevant topics in real-time using Twitter’s built-in search engine (#2)
• Start tweeting info that is relevant to your target audience
Think Communications LLC © copyrighted 2009 Trademarked Property
Twitter & YOU
• Shorten links to maximize tweet space using one of many link-shortening tools (which also tell you how many people actually clicked on the link—a measure of engagement) Bit.ly Cli.gs TinyURL DwarfURL
• Monitor mentions of your brand by typing it into the search field
To-Do List
• Create a LinkedIn profile
• Join at least 1 professional group
• Ask a question
• Create a Twitter account
• Search for (and find) at least 10 influencers to follow
• Research how active a potential venue is on Twitter, and brainstorm how that will help you market
Think Communications LLC © copyrighted 2009 Trademarked Property
Questions???
Think Communications LLC © copyrighted 2009 Trademarked Property
Contact: Anthony DeRico, principal Think Communications LLC80 John Street, Suite 14GNew York, NY [email protected]