Technology and the Arts

A brief look at how technology in the 21st

century is changing how we produce and

consume art

Transmedia& Convergence Culture

Transmedia Storytelling Convergence Culture

“At its simplest, transmediaallows the expansion of a mythology for a story or intellectual property.”

-transmythology.com

“The flow of stories, images, characters,and information across various media platforms. The coordinated fashion in which this takes place deepens consumer experiences.”

-www.convergenceculture.org

“The phrase describes an emerging pattern of relations bringing together entertainment, advertising, brands, and consumers in creative and often surprising ways. These new relations are underpinned by three key concepts: transmediaentertainment, participatory culture, and experiential marketing.”

-www.convergenceculture.org Henry Jenkins

Video

Live from the ___ to your ___

Example: Live Broadcasting to movie theatres, television sets, and even ballparks.

Metropolitan Opera • “Live in HD” Simulcasts

San Francisco Opera

• Free Live Simulcasts at AT&T Park

Zurich Opera • Staged for Television Live Performances

Better Left Unsaid • Live Theatrical Event

London National Theatre

• National Theatre Live

English National Ballet• 3D Television Broadcast [video link]

National Ballet of Canada• The Nutcracker Live in HD

Digital Collaboration

Some Benefits:

Participatory

Ecological

Educational

Preservation

YOU TUBE SYMPHONY

Borromeo String Quartet

Some Things to Think About…

Is transmedia really a “new” idea and concept, or

are we simply doing what we’ve always done only

with different tools?

How does this affect issues like copyright and

ownership?

Or issues like censorship?