Ahref’s SEO Tool

IntroductionAhrefs is one of the most powerful suites of social media & SEO tools used by SEO experts. Most SEOs know it as a “backlink checker” that competes with Majestic and intelligence/analytics tools with smaller indices like Moz & SEMRush. But “backlink checker” grossly undersells Ahrefs as a marketing suite.

Ahrefs Dashboard is where you keep track of all your data. You can add a URL to keep a running snapshot of a domains health. It will quickly show you any technical crawl errors, new links, new referring domains, and a snapshot of Ahrefs’ domain rating and URL ranking.

Ahrefs Dashboard

Website Alerts

Content Explorer

Keyword Explorer

Site Explorer

What We Can Do With Site Explorer

Whatever you are used to doing with other backlink checkers, you can do with Ahrefs. There’s plenty you can do directly in the main screen, but keep in mind that you can also do an Export to Excel / Google Sheets.

Determine What Marketing Tactics Are Working for Competitors

You can take your competitors – big and small – and see where they are getting their links from. You can go and try to get the same links. Or (and I recommend this approach), you can use the information to understand what has been working in the industry and use it to develop your own unique tactics.

Ahrefs GlossaryAhrefs Rank – Rank of the websites based on the size and quality of their backlink profile. The website with the strongest backlink profile is ranked #1.Note: if your backlink profile is growing, but Ahrefs Rank is going down -this means that sites next to you are growing at a higher pace.

URL Rating – URL Rating shows how strong is the backlink profile of a target URL on a scale from 1 to 100, the pages with high UR tend to rank better in search engines.

Domain Rating –Domain Rating shows how strong is the backlink profile of a target website on a scale from 1 to 100. Backlinks from sites with high DR carry more "weight".

Backlinks – Shows the total number of backlinks pointing to a target website or URL.

Referring Domains – Shows the total number of unique referring domains pointing to a target website or URL.

Organic Keywords – Shows how many different keywords a target website or URL is ranking for in top 100 organic search results.

Organic Traffic – It is the estimate of organic search traffic coming to a target website or URL. It is calculated on the base of monthly search volumes and positions of the keywords that it ranks for.

Paid Keywords – Shows the total number of keywords that a given URL ranks for in paid search results.

Backlinks

Broken Links Broken link-building is one of the most effective and consistent link-building

tactics in SEO. The idea is to find resources that no longer exist, rebuild them, then pitch to get the links pointing at the broken resource switched to point at yours.

Referring Domain You can also look at Referring Domains, which will group the links by domain

Top Referring Content

You can use the top content report to understand exactly what works well:• Understand what gets shared. • Understand what types of content gets picked up.

Organic Keywords

Competing Domains

Competing Pages

Best Pages

Best Pages Ranking Through Social Sharing

Outgoing Linked Domains

Outgoing Broken Links

Paid Search

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