Ahmed Hasan @ Inspiration 2014
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Transcript of Ahmed Hasan @ Inspiration 2014
Imagination at work.
October 2014 London – Inspiration: Think AgainAhmed Hasan
GE Life ScienceDelivering the Strategy(Digital Transformation in a B2B)
Digital Transformation Driven By Adoption Consumer
B2B
Who’s the beneficiary of your Digital Strategy ?
Source: McKinsey
Evolving Customer Engagement
Mapping the Purchase Journey to Digital Channels
DigitalTransformation
The Focus of the Digital Transformation!
Research Summary – The Industry
ONLINE USE
MOBILE
SOCIAL
Research Summary – Our Customers
We need to get the balance right!
Digital Transformation Focus
Building the Partnership
Key Competencies of the Digital Transformation
Transformation Framework – Information Base
Mapping the Purchase Journey to Digital Channels
DigitalTransformation
Value of the Transformation Strategy
Measures for Success
Making the Partnership Real