Aguila International Airlines
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Transcript of Aguila International Airlines
© 2013 by the author of this book.
All images are borrowed.
This book may not be published or
printed in anyway. The author of this
book retains sole copyright to her
contribution of this book.
Author & Designer
_ D’mi Whitworth
_ dmiwhitworth.com
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Introduction ...................................4
Mark Guidelines ............................7
Stationary .................................... 19
Ad Campaign ............................. 27
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Introduction
Aguila’s mission is to ensure our customers fly with comfort and luxury.
Aguila strives to incoporate the spanish culture into its company
and services, as well as demonstrate to customers the friendly and
warm-welcoming personalities and customer-service Aguila provides.
This booklet is the style guide manual for Aguila.
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Mark Guidelines
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Mark Guidelines | Typography
Avenir LT Std
AaBbCcDdABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Avenir Light ABCDEFGHIJKLMNOPQRSTU-
VWXYZ abcdefghijklm-
nopqrst vwxyz 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Avenir Medium
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ abcdefghijklm-
nopqrst vwxyz 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
Avenir Bold ABCDEFGHIJKLMNOPQRSTU-
VWXYZ abcdefghijklm-
nopqrst vwxyz 01234567890
=~!@#$%^&*()+[]\{}|:;’:”<>?,./
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Primary Colors Secondary Color
Mark Guidelines | Color Pallette
Pantone 48-8 C
CMYK: 2, 100, 99, 0
RGB: 232, 29, 38
#E81D26
Pantone 7-8 C
CMYK: 0, 18, 100, 0
RGB: 255, 206, 0
#FFCE00
Pantone 179-16 C
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32
#231F20
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Mark Guidelines | Logo Element Measurements
4p8
2p9
Pantone 7-8 C
13p5
The logo element of Aguila is based on an eagles eye. The eye is
abstracted to resemble a more corporate, clean element for the
Aguila international airliner.
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Mark Guidelines | Wordmark Measurements
5p0
10p7
Mistral
Pantone 7-8 C
Pantone 48-8 C
The wordmark for Aguila is created from the font Mistral. This font
was chosen because of the personality it displayed. The wordmark
displays the cultural feel of Spain.
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Mark Guidelines | Wordmark Examples of correct usage.
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Mark Guidelines | Wordmark Examples of non-correct usage.
Do not turn the element upside down.
Do not distort or skew the element.
Do not repeat the element more than once.
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Mark Guidelines | Wordmark Examples of correct usage.
Pantone 7-8 C
Pantone 48-8 C
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Mark Guidelines | Wordmark Examples of non-correct usage.
Do not turn the wordmark upside down.
Do not distort or skew the wordmark.
Do not repeat the wordmark more than once.
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Stationary
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Stationary | Letterhead
11p7
Logo Element: 900%
3p6
1p9
3p6
3p6
43p8
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Stationary | Business Cards
9p4
3p6
7p8
24
Stationary | Envelope
Av. Córdoba 1237 2000 - Rosario - Madrid
8p2
2p7
Avenir
9/11
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Stationary | Photos
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Ad Campaign
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Ad Campaign | Interior Airline Design
Aguila achieves a flight in luxury and comfort by equipping aircrafts
with the best of airliner seating and available arm and leg room. Relax
on each flight with Aguila airlines custom-made seats.
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Ad Campaign | Exterior Corporate Headquarters
Aguila has multiple offices across the world to include as many
international customers as possible. Aguila’s main headquarters is
located outside of Madrid, Spain.
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Ad Campaign | Airline Check-In Desk
Aguila strives to guarentee a friendly and warm-welcome flight per
each customer. Our staff are always happy to help and answer and
questions a customer may have before, during, or after their flight.
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Ad Campaign | Exterior Airline Design
More than 600 new aircraft, most of which will be equipped with
advanced in-seat inflight entertainment systems offering thousands of
hours of programming.
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Ad Campaign | Magazine Ad Design
Aguilas Magazine Advertising is designed to enhance the reader by
letting them feel the word that is most important. The ad ties in both
the culture of spain as well as Aguila’s logo element in abstraction.
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Ad Campaign | Billboard Ad Design
Aguila’s eco-friendly billboards are always an importance. Aguila uses
electric billboards using LED lights to conserve energy and also help
the environment by printing on less paper.
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Ad Campaign | Promotional Items | Pillow
Aguila keeps its international customers in mind by being a bi-lengual
airliner. Pillows provided to our customers during flight includes both
the english and spanish language to accomodate customers needs.
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Ad Campaign | Promotional Items | Eating Utensils
Aguila caters from only the best international catering services. Fresh
meals are made daily for our customers and added to the plane
before takeoff. Only the best for Aguila customers.
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