AGS Car Rally
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Transcript of AGS Car Rally
![Page 1: AGS Car Rally](https://reader031.fdocuments.in/reader031/viewer/2022020207/55959b461a28ab7c748b460d/html5/thumbnails/1.jpg)
Atlas Battery, makers of AGS, the exclusive battery brand for Honda and Toyota co-sponsored the Dreamworld Car Rally held on the 2nd of January in Karachi.
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In its role as the Official Battery of the event, AGS conducted a Free Battery Check-up of the participants’ cars at the starting point of the rally.
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A kiosk in the shape of a battery was created and placed at the entrance to the starting point to impart a strong first impression.
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Female brand ambassadors were used to project a young vibrant image of the brand who interacted with the participants at three different strategic points.
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At the entrance, the brand ambassadors approached the incoming cars and offered them a free battery check-up.
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If they agreed, our technical team conducted the check-up in the starting line-up while the ambassadors got a questionnaire filled by the customer.
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Upon completion, the customer was given a gift as a token of appreciation for their time.
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At the exit, the brand ambassadors wished them good luck while giving them the brand calendar.
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At the prize distribution ceremony, Atlas Battery awarded prizes for the youngest driver and the oldest car.
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The whole event was shot to be made into a branded program hosted by Mani.
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