‘Agrotourism visual’ HAS Den Bosch Varna, October, 2007 The ‘workshop strategy’
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‘Agrotourism visual’ HAS Den Bosch Varna, October, 2007 The ‘workshop strategy’
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Transcript of ‘Agrotourism visual’ HAS Den Bosch Varna, October, 2007 The ‘workshop strategy’
‘Agrotourism visual’
HAS Den Bosch
Varna, October, 2007
The ‘workshop strategy’
Introduction
• Design your plan based on the needs of your target group
• Draw a strategy; ‘The Red Line’• Contact moments, ‘The Workshops’• Facilitate and serve your group all the
time!• Implement experience into ATN…
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
The Red Line
• Design your plan based on the needs of your target group
• Draw a strategy; ‘The Red Line’
• Contact moments, ‘The Workshops’
• Facilitate and serve your group all the time!
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
Workshop 1
• Approaching platform members. Requirements; agrotourism business and joining a network.
• Aim during WS1; getting to know each other- entrepreneurs give a presentation- other members reflect on it- assignment for members;
What are their needs?
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
The Needs
• Entrepreneurs fill in their needs
• HAS analyses the needs
• Transfer analyses into a program (spread over more workshops)
• In this way you offer made-to-measure
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
Workshop 2 (1)
• SWOT analyses- to confront people- how to turn a treat into an opportunity- outline a strategy for the company
• Perception- what is perception, some examples- how to implement it in your companyA hay hotel was built to influence people during this session (experience perception)
• Blackboard as interactive discussionboard
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
Impression Workshop 2 (2) - June 14, 2007
Workshop 3
• Communication; what’s your message?- describe which message you want to carry to your target group out by using a leaflet- how to deliver your message
- design a presentation, which will be present in WS4 towards government, branche organisations and educational institutes
• Evaluate blackboard
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
Workshop 4
• Present yourself- present your message (made during WS3)
- feedback from colleagues, government, branche organisations, educational institutes- Aim: create understanding and respect between these groups
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
Achieved aims
• Entrepreneurs obtained knowledge base on what the need in the workfield
• More understanding/respect between Entrepreneurs vs government/branche org.
• Expand network (ex. between college firms)
• HAS as adviser, now and in the future!
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
How to implement?
• Transfer knowledge into ATN• Transfer structure into ATN• …• …
Introduction
The red line
Workshop 1
The Needs
Workshop 2
Workshop 3
Workshop 4
Achieved aims
How to implement?
