agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = +...
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Lessons learnt in the field… Members of:
Transcript of agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = +...
Lessons learnt in the field…
Members of:
From a Microsoft presentation at Ignite: https://www.microsoft.com/en-us/ignite/default.aspx
Smart tags – it’s how they speak!
+
thermochromic
functional ink
=
+
photochromic
functional ink
=
In-store consumer interaction with products
1) Products are
scanned by the
consumer
2) Different results
from scanning
good or
compromised tag
3) Actions of the
consumer registered
and analysed
Consumer
Scan to add to
shopping
cart
Consumer
Normal tag Compromised tag
Normal tag Compromised tag
Meat
12.6€ 20% discount
Wine:
GENUINE
Lessons learnt……from deployments and interactions with customers and users
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Having a lot of choice is great……but can cause a lot of headache as well.
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Cloud is great and complex……”default” vs. customized configuration…
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Know what you’re measuring……to avoid surprises.
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Users have to be educated……set expectations, explain benefits…
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Smart agriculture solutions are sold to agronomists, not to IT departments……do your homework, learn the lingo.
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Overcoming internal relationships and processes……can have significant impact.
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Deployment requires skills and time……be ready to get your hands dirty, literally .
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Reality is not a direct replica of development labs……plan for unexpected.
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Ecosystem, ecosystem, ecosystem……partners, partners, partners.
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www.dunavnet.eu
agronet.solutions
www.tagitsmart.eu
Contact: [email protected]
Twitter: @DunavNET
LinkedIn: www.linkedin.com/company/dunavnet
