Agro Tourism
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Transcript of Agro Tourism
Agro
tourism
Presented by :Binu Joseph 09020242006Manish Raghuvanshi09020242017Pradeep Kumar09020242026Vinod Tripathi09020240245
WHAT IS
Agro-Tourism is the form of tourism which capitalizes on
rural culture as a “tourist attraction” which appeals, not the
natural landscape but a cultural heritage.
Agro-tourism is an innovative agricultural activity related to
tourism and agriculture both. It has a great capacity to create
additional source of income and employment opportunities to
the farmers.
Agro
tourism
Agro tourism
The agro-tourism is an additional co-activity for the farmers. It
provides additional income source and employment opportunity to
the farmers and rural peoples. It gives new look for the agri-
business.
There are a range of other forms of rural tourism which are not
necessarily a part of agrotourism in the strict sense - e.g.
ethnotourism, project tourism, health tourism, historical tourism,
cultural tourism or adventure tourism.
Requirements For
A largely authentic natural or small-scale, richly structured
cultural landscape.
In addition to the beauty of the landscape itself, it is important
to have other cultural, historical or natural attractions.
Good transport links, because even attractive regions can be
almost impossible to market for tourism if they are not easily
accessible from the population centres.
Agro
tourism
Requirements For
A certain level of infrastructure must be in place: e.g.
transport, accommodation and catering facilities.
Stable political conditions: this is essential for
marketing even major tourist attractions.
Acceptance among the population: local people must
be in favour of tourism.
Agro
tourism
Location : Characteristics
Agro tourism
Agro
tourism Location: Malegaon (Baramati)
Land : 10 Acres (parental land)
Nearest city : Pune, Satara
Nearest Tourist Destination: Pandharpur, Panchgani
How to reach :
Nearest Airport : Pune (105 kms)
Nearest Rly Station : Pune (90 kms)
Nearest Bus Stand : Baramati (4)
Location : Characteristics
Agro tourism
Starting
Advantages
Agri-tourism enterprises create employment opportunities for family
members and supplement the family’s income.
One of the most rewarding aspects of Agri-tourism for many farmers
is the opportunity to provide the public with a better understanding of
what agriculture is really about.
It is also an opportunity to enhance the community’s economic
potential.
Agro
tourism
Disadvantages
The tourism aspect may compete with the main farm operations
for time and labour.
Loss of privacy, extra responsibilities, modest financial returns,
and the high liability risk.
Some other negative issues are the loss of privacy, extra
responsibilities, modest financial returns, and the high liability
risk.
Agro
tourism Starting
INFRASTRUCTURE FOR
• Accommodation facilities at same place or alliance with nearest hotels.
• Farmhouse, which has the rural look and feel comfortable along with
all minimum required facilities.
• Rich resources in agriculture namely water and plants at the place.
• Cooking equipments for cooking food, if tourist have interest.
• Emergency medical cares with first aid box.
• The well or lake or swimming tank for fishing, swimming.
• Bullock cart, cattle shade, telephone facilities etc
Agro tourism
Facilities Provided In
• Offer authentic rural Maharashtrian food for breakfast, lunch and dinner.
• Farmers should offer to see and participate in the agricultural activities.
• Offer an opportunity to participate in the rural games to the tourist
• Provide information them about the culture, dress, arts, crafts, festivals, rural
traditions and also give possible demonstration of some arts.
• Offer bullock cart for riding and horse riding, buffalo ride in the water, fishing
facility in your pounds or nearest lake.
• Show local birds, animals and waterfalls etc and give authentic information
about them.
• Arrange folk dance programme, Shekoti folk songs bhajan, kirtana, lezim
dance, dhangari gaja, etc.
Agro tourism
WHAT DOES IT TAKE TO START A SUCCESSFUL AGRI-TOURISM BUSINESS?
Social skills
Site
Liability Insurance
Labour
AGRI-TOURISM PRODUCTS
1. Accommodations
A. Cottages
B. Bed and Breakfasts
2. Farm-Based Recreation
Farm Tours / Demonstrations
Farm Museums / Heritage Education
Stocked Ponds for Fishing
3. Direct Marketing
4. Value-added products
MARKETING
ATDC : Agri Tourism Development Corporation
ATDC is responsible for the marketing aspects of Agro Tourism in
Maharashtra.
Conduct seminars and conferences on agri tourism business Conduct lectures of
the successful National and International Farmers in agri-tourism business
Provide sales and marketing support.
Conduct and coordinate tours from urban areas to the farms.
Arrange National as well as International Agri Tourism Center study tours.
Agro tourism
Agro tourism : Mechanism
Strengths of
Ancient Monuments
Cultural Traditions
Favourable Geographical Location
Variety Of Country Side
Dense Network of Cycle Paths & Natural Traits.
Agro tourism
Weakness of
Low level of regional support
Lack of government support
Lack of infrastructure
Lack of human skills
Lack of public facilities
Agro tourism
Opportunity for
Generating tourism business Employment Increasing family income Increasing value of the village
Agro tourism
Threat for
Degradation of natural resources
Land using problems
Pollutions
Changing host attitudes
Increasing criminalities
Commercialization of traditions
Agro tourism
Social Concerns of
It is going to change the mind set of the villagers and society at
large towards the farming community.
It also increases the income of rural people and in turn this checks
the migration of rural peasants to urban areas.
Once the project is a success many more will follow suit and that
is where we Agri Business grads come in to fulfill our obligation
towards society and at the same time sustaining our selves by
being self reliant and self employed.
Agro tourism
Future Plans for
Introduction of pottery unit Sericulture Emu farming Rural museum Exotic & Medicinal plants nursery Tasting the local wine or honey Introduction of merchandise Conducting Rural fests Rural games
Agro tourism
furnitures
Electrical fittings
Bed & pillows Tea Table