Agritourismnewlogo2009
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Transcript of Agritourismnewlogo2009
Tourism Business Opportunities
• Canoe Rentals and Tours
• Fishing and Boating Rentals
• Bicycle Tours and Outfitters
• Adventure and Nature Camps
• Wineries/Vineyards
• Corn Maze
• Pumpkin Patch
• Pick your Own
• Animal Parks
• Tea Rooms
• Breweries/Pubs
• Herb and Flower Farms• Christmas Tree Farms• Bed and Breakfast Inns• Cottages, Cabins, Lodges• Campgrounds• Equestrian Campgrounds• Stables/Barns• House Boat Rentals• Music/Theater Venues• Artisan Studios/Galleries• Heritage Sites• Shopping• Spas
Ancillary Businesses• Caterers
• Food/Drink Distributors
• Restaurant Equipment
• Security Systems
• Convenience Stores
• Web Site Design
• Ad Agencies
• Travel Agencies
• Motor coach Companies
• Doggy Daycare
• Motorcycle Rental
• Car Rental Offices• Cleaning Services• Electricians• Pool Maintenance• Plumbers• Lawn Care• Recreational Services• Event Planners• Florists• Linen Services• Shuttle Services• Mural Artists
More People, Staying Longer, Spending Money
Research
Who is coming?
• 62% in parties of 2 or less• 38% in parties of 3 or more• Between ages 25 – 65• 90% repeat visitors• $75 K + annually
VA’s Tourism Industry 2008• $19.2 billion in spending by U.S. resident
travelers in VA• 210,620 Virginians were employed directly in
the tourism industry• $4.42 billion in salaries & payroll • Tax revenue generated from domestic travelers
reached $2.5 billion– $1.25 million in federal taxes– $549.0 million in local taxes– $733.8 million in state taxes
• Economic Impact 15 Million
• Employment 265
• State Tax Receipts 1.3 Million
• Local Tax Receipts 738 Thousand
Tourism is Big Business Southampton/Franklin
Resource Virginia Cooperative Extension
http://pubs.ext.vt.edu/310/310-004/310-004.html
Three Basic Rules
• Product
• Audience
• Competition
Agritourism/Product
Who makes the decisions?
The DecisionThe Decision
• Men and Women Share in Destination Choice
• Women Generally in Charge of Planning the Trip
• Planning Includes Researching Activities, Creating Itinerary, Comparing Prices, and Booking Reservations
What Influences Decisions?
Trends
Target Market• School teachers/school
groups/homeschoolers
• Youth civic and church groups
• Adult civic and church groups
• Garden clubs
• Business leaders
• Birthday-party planners
• Brides and grooms-to-be
• Married couples
• Local families with children
• Families on vacation
• Business travelers
• Equine enthusiasts
Artists/Crafters/Reenactors
• Travel/tour firm
• Fair and festival goers
• Teenagers
• History buffs
• Wine connoisseurs
• Hunters
• Wildlife watchers
• Landscape and wildlife photographers
• Outdoor enthusiasts (hikers, bikers, boaters, rafters, etc)
• Fishermen
• Scouts
• Seniors• Church groups• Day Cares/Preschools• Chefs/Restaurants/cooking
enthusiasts• Scouts• Stargazers/Astronomists
TREND/SOL’S• http://pen6.pen.k12.va.us/VDOE/Superintendent/Sols/home.sht
ml• Life Processes
• 1.4 The student will investigate and understand that plants have life needs and functional parts and
• can be classified according to certain characteristics. Key concepts include
• a) needs (food, air, water, light, and a place to grow);
• b) parts (seeds, roots, stems, leaves, blossoms, fruits); and
• c) characteristics (edible/nonedible, flowering/nonflowering, evergreen/deciduous).
• 1.5 The student will investigate and understand that animals, including people, have life needs and
• specific physical characteristics and can be classified according to certain characteristics. Key
• concepts include
• a) life needs (air, food, water, and a suitable place to live);
• b) physical characteristics (body coverings, body shape, appendages, and methods of
• movement); and
• c) other characteristics (wild/tame, water homes/land homes).
TREND/SOL’s
Resource
Advantages
Creating
Electronic Marketing
Electronic Marketing/VDACS
Electronic Marketing/Local Harvest
VATC.org
E- Newsletter/Dashboard
Social Marketing/Twitter
YouTube
Blog
Navigation Marketing
Advertising
Coop advertising
Partnerships for Coop Advertising
• Community Partnerships-Chambers, schools, hospitals, Scouts, churches, etc
• Strategic Partnerships-like businesses, Complimentary businesses, Regional Partners, Statewide Partners
• Team with competitors to create associations for marketing
VIRGINIA GROWNCHRISTMAS TREE
GUIDEVIRGINIA WINERIES
GUIDE
VIRGINIA GROWNGUIDE
VIRGINIA’S FINEST
DIRECTORY
CATALOG/GUIDES
AAA, Group Tours, and Meetings
GREAT TASTE 2010Wednesday March 24, 2010
FOOD FESTIVALS/EVENTS
PROMOTIONS
• Become the Losers Prize• Have promotional “give aways”• Print Material: brochures, flyers,
newsletters• Work with strategic partners to create
Prize packages for events-Gain Customer List
Public Relations
Virginia Welcome Centers
VA Film Office
Partnership Alliance Marketing
• “Brain Exchanges”
• “i2i” tours• Partnerships• Orientation• Customer Service Training• Funding Assistance and Grants• Business Development
Tourism Product Development• Wilderness Road Heritage Trail• Coal Heritage Trail• Round the Mountain and Crooked Road• Beaches to Blue Grass-2007 OutdoorPlan• Tobacco Heritage Trail• Agritourism/Artisan Trail• Blueway Canoe Trail/Meherrin River
VTC Marketing Leverage Program• Purpose: Allows destinations to partner and
collectively market in venues they would otherwise not be able to afford and further extend VTC’s and the partner’s marketing reach.
• To date a grand total of $1,512,227.25 has been awarded with a total of $5,322,074.13 matched by partners.
• Next round deadline: TBA
Bedford Wine Trail
Botetourt Agritourism TrailWine Trail
Industry Liaisons
ChecklistAre you listed on Virginia.org?
Are you participating in VTC’s Coop Advertising/Publication Advertising program?
Do you have a presence at our state Welcome Centers?
Have you submitted PR story ideas?
Are you in touch with the Virginia Film office?
Have you visited VATC.org?
