Agritourism Research: Agritourism Research: The Clemson Campus The Clemson Campus

ConnectionConnectionDr. William C. Norman

Associate ProfessorDepartment of Parks, Recreation and Tourism

Managementwnorman@clemson.edu

South Carolina’s Tourism Higher South Carolina’s Tourism Higher Education PlayersEducation Players

"South Carolina is too small for a republic, and too large for a mental asylum."

— James Pettigrew

But we have five tourism programs and six tourism research centers!

Clemson University

◦ Department of Parks, Recreation & Tourism Management (PRTM): Dr. Sheila Backman (back@clemson.edu) Dr, Greg Ramshaw (gramsha@clemson.edu)

◦ PSA: Dr. Ken Backman (frank@clemson.edu) Dr. Bill Norman (wnorman@clemson.edu)

◦ Clemson International Institute for Tourism Research & Development Dr. Bob Brookover (bob@clemson.edu) Ms. Laurie Jodice (jodicel@clemson.edu)

University of South Carolina

◦School of Hotel, Restaurant, & Tourism Management

◦International Tourism Research Institute Dr. Richard Harrill (rharrill@mailbox.sc.edu)

◦Sloan Foundation Travel & Tourism Industry Center Dr. Robert Li (robertli@mailbox,sc.edu)

College of Charleston

◦Department of Hospitality and Tourism Dr. Steve Litvin (litvins@cofc.edu) Dr. Wayne Smith (smithww@cofc.edu) Dr. John Crotts (crottsj@cofc.edu)

◦Office of Tourism Analysis Dr. Bing Pan (bpan@cofc.edu)

Coastal Carolina University

◦E. Craig Wall Sr. College of Business Administration

◦Resort Tourism Management and ◦Clay Brittain Jr. Center for Resort Tourism

Dr. Taylor Damonte (tdamonte@clemson.edu)

◦BB&T Center for Economic and Community Development Mr. Gary Loftus (gloftus@coastal.edu) Dr. Donald Schunk (dschunk@coastal.edu)

University of South Carolina Beaufort (Bluffton Campus)

◦Hospitality Management Program Dr. Charles Calvert (calvert@uscb.edu)

◦LowCountry and Resort Islands Tourism Institute Dr. John Salazar (salazar@uscb.edu)

Clemson University Food & Clemson University Food & Tourism InitiativesTourism Initiatives

Teaching

Research

Service

TeachingTeaching

Culinary Tourism Creative Inquiry Team◦A collaboration between PRTM and Department

of Food Science and Human Nutrition Marge Condrasky (mcondra@clemson.edu)

Travel and tourism undergraduate concentration (n=100)

Travel and tourism graduate program (MS, MPRTM, Ph.D.)

ResearchResearch

Thoroughbred Country Tourist Conversion and Destination Branding Study◦Lower Savannah Council of Governments

Sustainable Tourism Destination Project for Floyd and Patrick Counties in Southwestern Virginia ◦National Park Service and Blue Ridge Heritage

Incorporated ◦Partnered with Clemson’s Department of Planning

and Landscape Architecture and Virginia Tech

Research: CollaborativeResearch: Collaborative

College of Health, Education and Human Development Tourism and Community Development Collaborative Team◦Collaboration between:

PRTM Department of Applied Economics and Statistics Clemson International Institute for Tourism Research and Development

Clemson Institute for Economic and Community Development

Research: Collaborative ProjectsResearch: Collaborative Projects

Building Sustainable Community-Based Economic Development and Management Linkages Between Traditional Coastal-Dependent Business and SC’s Recreation and Tourism Industry◦ South Carolina Sea Grant Consortium

Rural Development RBEG Grant - Pee Dee Agritourism Initiative◦ Blake Lanford◦ USDA

Development of an Action Plan to Increase the Sustainable and Regionally Appropriate Use of Natural and Historic Resources in Union County, South Carolina ◦ U.S. Forest Service

ServiceService

Foodways and Byways: The Role of Food in Rural Tourism Marketing, Product Develop-ment and Supply Chain Management◦My PSA Project◦Research builds on previous PSA project on shrimp

and tourism research.

South Carolina National Heritage Corridor◦Pilot test of Food Importance Scale (FAS) based on

the Sajna Shenoy’s (2005) dissertation “Food Tourism and the Culinary Tourist”

◦Web and mail survey of visitors (on-going) utilizing FIS

Reward SystemReward System

Keys to working with faculty in the current fiscal climate:◦Generates extramural funding with overhead◦Funds faculty salary and graduate student

assistantships◦Opportunity for dissertations, thesis and projects◦Provides learning experiences for undergraduates

Class projects Internships

◦Results in peer reviewed publications and conference presentations

◦Media friendly

Thank YouThank You

Questions?