“AgriMarketplace in the Palm of Your Hand”

LUYINDA WILLIAM ERIC N.K.AGYEI 0794424443 0754712188

Value chain stakeholder analysis

Agro Input Suppliers

Financial Institutions + Insurance

Farmers

Exporters + Processors

Agro Equipment suppliers

Lack of aggregated, consistent and quality supply.

High costs of Marketing and lack of Aggregated demand.

High costs of Monitoring Lack of reliable

customers information

Lacks records for• Production History.• Current Activities• Buyer details• Land under

cultivation

Lacks information on• Price trends• Dynamic Scoring• Pesticides• Weather predictions

Production Needs• Quality seeds• Logistics• Land Preparation• Extension

services• Market Linkages

Financial Needs• Credit / Loan• Savings• Insurance• Convenient

money transaction medium

Uneconomical logistics• Access• Volumes

The Problem: Farmers have no credit history

e-VAM

Village Agent

Akorion

FarmersAcreage

Exporters and Processors

Agro Input Suppliers

Financial Institutions + Insurance

Agro Equipment suppliers

MobiPay

Services currently promoted using ICT

1 2 43

1. Market Information.

2. E –meeting of Buyer & Seller.

3. E-Wallet.

1. Dryers.2. Shellers.3. Crop

conditioning

1. Door to door Inputs delivery

2. Spraying 3. Ploughing4. Planting5. E-Extension

1. Profiling.2. Business

Planning.3. Access to

Credit. 4. Crop

insurance. 5. Soil Testing.6. Access to

production service providers.

Pre Production Production services

PHH services Marketing

How services are delivered?

Ezy Agric Suite

Ezy iSell

Ezy oSell

Ezy Yeild

Ezy Income

Ezy Extension

Ezy Identification

Ezy Finance

Ezy Delivery

TO SMALL HOLDER FARMERSAND SOCIETY

Increase House hold

Income

Better Agriculture practices

Employment to Youth in Agriculture

Increase Food

security

• Chicken and egg scenario: Getting all stakeholders onboard at the same time is important; farmers won't come till there is service and service providers won't come till there are farmers.

Get everyone on board at the same time.

• Reaching smallholder farmers: There are inherent difficulties in reaching individual SHFs.

Leverage existing SHF aggregators e.g. Traders, Village Agents, Co-ops & Buyers

• Technology is a medium not the end: Every partner has different requirements

The solution has to be flexible enough to meet the overall objectives

Lessons learned

PARTNERSHIP So Far!

11

6550 Farmers Data

captured and gradually

expanding 34,000

farmers for 2015

1.2B Farmers

Loan approval with Crop Insurance

321 jobs

created so far

4 Grains contracts signed

HAL Hangzhou Agrochemicals

Thank you

12

We would be glad to hear from you…

eric@mobipay.co.kewillcasromiam@gmail.com