HOLY CROSS OF DAVAO COLLEGE Sta. Ana Avenue, Davao City

Bachelor of Science in Business Administration (BSBA)

Major: Marketing Management

COURSE OUTLINE

Agricultural Marketing

I. Course Number: MM-E3 Credit: 3 units

II. Course Title: Agricultural Marketing Pre-Requisite: MM1

III. Course Description: The course covers strategies on how to identify and promote new industrial uses for the countrys agricultural commodities. It includes net working with the private sector to develop environmentally friendly products and technologies, using raw material produced in agriculture.

IV. Course Objectives:

At the end of the course, the student should be able to:

1. define agricultural marketing and its conduit terms necessary in the study 2. recall the history the Philippine Department of Agriculture 3. identify ASEAN countries, their historical involvement in the evolution and development

of ASEAN Economic Integration 4. better understand the different laws affecting the agricultural sector, R.A. 8435 & E.O.

116 and different Agricultural Good Practices (GAP) 5. realize the importance of Agricultural marketing functions 6. describe the agricultural profile, practices and development intervention of the different

local government units especially in Southern Mindanao 7. recognize the different agricultural practices and development intervention 8. assess self interaction and personal competencies as future player of ASEAN Economic

Integration 9. develop appropriate values among the students 10. describe the best marketing strategy on top agricultural product 11. criticize Philippine economy and Agricultural programs and policies 12. decide an agricultural development plan 13. develop an agricultural development plan

V. Course Outline No. of Hours

A. 13.5 hours 1. Department of Agriculture: Vision, Mission, Commitment 2. History: Philippine Department of Agriculture

a. History on the Creation of Department of Agriculture b. List of Different Secretaries of Department of Agriculture c. Historical Background of Bureau of Statistics (BAS):

Vision, Mission, Functional Thrust 3. Agriculture: Profile

a. Background b. Climate c. Land Resources d. Farm System/Structure e. Agriculture in the Economy

4. Selected Laws Supporting the Philippine Department of Agriculture a. Executive Order 116 b. RA No. 8435

No. of Hours

B. 13.5 hours 1. Economic Integration of ASEAN Countries

a. Introduction b. Economic Integration c. The Three Partners d. The ASEAN Free Trade Area (AFTA) e. Products Covered Under the SEPT Agreement f. Acceleration of AFTA g. Trade Facilitation Initiative h. Growth of Intra ASEAN Trade i. Ultimate Target of AFTA j. Philippines to Lead ASEAN Economic Growth in 2014

(Moodys Analysis)

2. Agri-Business Opportunities a. Banana b. Cacao c. Coconut d. Coffee e. Mango f. Pineapple g. Seaweeds

3. Agricultural Business Planning a. Why Formulate Business Plan b. Motives of Writing Business Plan c. Ten Keys Steps to Business Plan

C. 13.5 hours

1. The Challenge of Sustained Agricultural Growth

in the Philippines a. The Case of Profitability b. Infrastructure

c. Technology and Extension Service d. Rural Credit e. Post Harvest and Storage f. Market Access g. Conclusion

2. Good Agricultural Practices a. Definition of GAP b. Criteria for GAP c. Guidelines on the Certification of GAP

D. 13.5 hours

1. The Agricultural Marketing System

a. Introduction b. Market Participants and Intermediaries c. Types of Market d. Marketing Functions and Services e. Support Infrastructure Legal Frameworks, Policies and Regulation f. Marketing Chain, Lost and Margin g. Efficiency of Marketing System h. Determinants of Agricultural Marketing Efficiency

2. Determinants of Agricultural Marketing Efficiency

VI. References

A. Bibliography Bisuas Subrataj Dattar, Mj Ngachan, SV -1st edition, 2012 ISBN 938-81-2034994-5-MUSHROOMS- A manual for cultivation Hilot, Primitiva B. PhD, CPM (2014) Agricultural Marketing: A worktext ASEAN Economic Integration with Philippine Perspective Hilot, Primitiva B. Phd, CPMy (2010). Agricultural Marketing Mindanao as Food Basket,1st edition Majundar, Dilip Kumar 2011 edition ISBN-978-81-203-4176-0 Pulse Coop Production, Principles & Technologies Research updates on Philippine Agriculture and other economic updates (Jan-Mar 2007) The Philippines Yearbook 2008: A Year of Adventure.

VII. Course Requirements

A. Examinations B. Case Study Analysis C. Product Profiling: Chosen agricultural product D. Classroom Presentation E. Educational field trip exposure F. Agri trade fair

VIII. Grading System

Midterm Grade Final Grade Prelim Examination 25% Semi-final Examination 25% Midterm Examination 25% Final Examination 25% Class Standing 50% Class Standing 50% Total 100% Total 100% Midterm Grade + Final Grade Final Grade = 2