AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use...

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AgriBusine ss GLOBAL TM ADVANCING THE GLOBAL CROP PROTECTION AND PLANT HEALTH INDUSTRIES A MEISTER MEDIA WORLDWIDE Brand AgriBusinessGlobal.com 2019 Media Planner Empowering global agriculture MeisterMedia.com

Transcript of AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use...

Page 1: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

AgriBusinessGLOBAL

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AgriBusinessGLOBAL

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AgriBusinessGLOBAL

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ADVANCING THE GLOBAL CROP PROTECTION AND PLANT HEALTH INDUSTRIES

A MEISTER MEDIA WORLDWIDE BrandAgriBusinessGlobal.com

2019 Media Planner

Empowering global agriculture

MeisterMedia.com

Page 2: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

TOTAL Market Access

TAP INTO A HIGHLY ENGAGED, INTERNATIONAL COMMUNITY OF INFLUENTIAL DECISION MAKERS IN AGRIBUSINESS.

U.S. & CANADA

14%

LATIN AMERICA

17%

AFRICA, EUROPE, MIDDLE EAST

35%

ASIA/PACIFIC, AUSTRALIA/

NEW ZEALAND

34%

Note: Percentages calculated from total audience indicating country of origin.

AgriBusinessGLOBAL

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ADVANCING THE GLOBAL CROP PROTECTION AND PLANT HEALTH INDUSTRIES

MARKET PROFILE

CROP PROTECTION PRODUCTS • agrichemicals & biopesticides

PLANT HEALTH PRODUCTS • fertilizers, micronutrients, and biostimulants

SEEDS AND TRAITS

EQUIPMENT • applicators, sprayers, blenders

TECHNOLOGY • precision agriculture, software, and data

AGRIBUSINESS GLOBAL AUDIENCE BY REGION

WHEN YOU ADVERTISE, YOU WILL REACH:

• Distributors, Importers, Retailers, or Co-ops of Crop Inputs

• Manufacturers

• Allied to the Field

• Formulators

THAT ARE INVOLVED IN:

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Page 3: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

TOTAL Market Access

AgriBusinessGLOBAL

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MAGAZINE26,200+

readers* of AgriBusiness Global™ magazine

NEWSLETTERS9,300+ subscribe

to weekly newsletters and highly focused

digital reports

WEBSITEOver 9,400 people visit

AgriBusinessGlobal.com per month

SOCIAL MEDIA ONLINE SOURCING Thousands use

AgSourcingNetwork.com to source and sell agrichemicals and

biopesticides online.

AGRIBUSINESS GLOBAL’S MEDIA PLATFORMS DELIVER YOUR MESSAGES TO HIGHLY ENGAGED POTENTIAL CUSTOMERS AT

EVERY STAGE OF THE PURCHASING LIFECYCLE.

Let us help you customize an integrated program that fits your needs.

EVENTS1,100+ attend annual events

2,009 followers

3,415likes

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Trade Summit

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SOUTHEAST ASIA

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The De�nitive Global Connection to Crop Protection Products

2,960members

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BiostimulantSTRATEGIES FOR COMMERCIALIZATION

SMCommerceCon30-31 July 2018 | JW Marriott Desert Ridge Resort & Spa | Phoenix, Arizona, USA

AGRICULTURE’S FUTURE IN FOCUS

J A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W AJ A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W A

AGRICULTURE’S FUTURE IN FOCUS

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37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

*Magazine distribution assumes 4x pass along rate plus trade show distribution

Page 4: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

Country Report & Content Theme: Magazine, e-News & Online

Magazine Due Dates

Events+ Bonus Distribution

In Each Issue

Jan

uary

■ 2019 Global Outlook

■ Business Partner Profiles (company profile with 1-page advertisement)

■ 2019 Strategic Supply Chain Navigation Insights

Ad sales close:

11/26/2018

Materials due:

12/5/2018

CAC Shanghai

Marc

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■ China Sourcing Guide: What the industry needs to know about the state of sourcing in this supply giant. Key input cost analysis, top supplier list, strategies for minimizing risk, etc.

Ad sales close:

1/24/2019

Materials due:

2/6/2019

3/13 - 3/15 • Portland, ORAgriBusiness GlobalSM Trade

Summit - July 2019

May

■ Biological Report: A look at manufacturing hubs for the top biological input materials, their cost, import guides, key suppliers, and more.

Ad sales close:

3/28/2019

Materials due:

4/8/2019

ABIM

BPIA Fall Meeting

AgriBusiness GlobalSM Biostimulant CommerceCon

July 2019

Ju

ly

■ AgriBusiness GlobalSM Trade Summit Preview■ Sourcing Network Directory Issue:

The industry’s leading reference for importers to find suppliers, their available products, and key contact information.

Ad sales close:

5/28/2019

Materials due:

6/6/2019

7/29 • Atlantic City, NJ

7/30 - 8/1 • Atlantic City, NJAgroChemEx

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mb

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■ India Sourcing Guide: India is the rising force in the crop input manufacturing arena. Insight on this supply hub including top exports, key suppliers, and tips for choosing local sourcing partners.

Ad sales close:

8/13/2019

Materials due:

8/22/2019

PMFAI ICSCE Event

No

vem

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■ Importer Insights: A strategic look into the agribusiness landscape from the industry’s leading chief procurement officers, sourcing strategists, and input purchasing advisers on the current risk influences, anticipated market shifts, and how to adjust your business and supply chain strategy accordingly.

Ad sales close:

9/30/2019

Materials due:

10/9/2019

2019 Market Calendar

Weekly e-NewslettersHot topics, breaking news, and focused editorial

coverage important to procurement professionals. eNews ad deadline: 1 week prior to send

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Sheraton Carlsbad Resort & Spa

March 7-9, 2018 • San Diego

USA WEST

AgriBusinessGLOBAL

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Contact us for additional marketing opportunities throughout 2019

AgriBusinessGlobal.com

Sourcing Best PracticesLearn how and why procurement experts make decision about where and when they source materials. Whether it’s entering a new market or working with new partners, we get advice from experts on the practical ways to improve your supply chain.

Pricing Trends A host of factors influence the cost of materials from regulatory issues, to weather, to product availability. Gain insight into how these factors affect the cost of sourcing.

Capacity IntelligenceA look at the forecasted demand and availability of raw material, the major market players, the region’s production capacity, and factors shaping the market.

Risk Mitigation StrategiesIn a world in constant flux, purchasing might seem like a roll of the dice. We’ll offer strategies to limit the risk in these uncertain times.

Regulatory StrategiesGovernments around the world treat the crop input products differently. We’ll investigate how different regulations influence the ease of doing business to help you make decisions on where to source material.

AgriBusiness Global serves the global supply chain by making sense of sourcing. Technology, politics, and a host of other issues complicate procurement. Our reports offer insights and strategies on how to better source the materials for crop inputs. We help our distribution chain readers find reliable strategic partners and refine sourcing tactics according to the changing supply landscape.

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

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Victoria WagnerBusiness Manager - China

[email protected]

Market Investment Guide 2019

Contact us today to see how we can help you penetrate new markets and build your brand.

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Jacklyn PucciSenior Writer

[email protected]

Dan JacobsEditor

[email protected]

Eric DavisManaging Director

[email protected]

Rebecca BartelsBusiness Director440.602.9209

[email protected]

Vikram DutiyaSales Contact - India +91 [email protected]

Matt HopkinsSenior Online Editor

[email protected]

Tom SkernivitzManaging Editor440.602.9145

[email protected]

AgriBusiness Global remains the #1 business media source in the industry for two simple reasons:

1. We deliver the critical information and solutions that professionals need

2. We deliver results for our advertisers

AgriBusiness Global connects the crop input value chain from raw material manufacturers down to distributors and trading partners around the world.

Our content empowers smarter sourcing and business decisions by providing key insights to buyers and sellers of crop inputs including crop protection (both traditional agrichemical and biocontrol) and plant health products (including fertilizers, biostimulants, macro and micronutrients).

We aim to inform and advise on strategic approaches to help our readers and delegates mitigate the impact of supply chain disruption and price volatility. Our editors and contributors focus on facilitating data driven procurement decisions, market-driven business intel, and alleviate the guesswork on the value of current and upcoming agribusiness portfolio trends.

All you need to amplify your brand.This guide provides all the mechanical specifications you’ve come to expect from a traditional media kit PLUS best practices to engage your customers with a fully integrated, proven marketing approach.

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

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AgriBusiness Global™ Magazine Ad Rates Based on 4-color

Total Magazine reach*: 26,200+

Frequency Discounts u 1x 3x 6x 11x

Full Page $6850 $6590 $6345 $6075

2⁄3 Page 5440 5250 5055 4860

1⁄2 Page Island 4965 4795 4620 4460

1⁄2 Page Horizontal 4965 4795 4620 4460

1⁄3 Page 3580 3480 3385 3280

1/4 Page 2990 2900 2835 2760

Market Investment Guide Magazine

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Contact us for black and white rates.

*Source: assumes 4x pass along. Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

Preferred Cover Positions (4/c) Cover 2 or 3 +10% • Cover 4 +15%

Other Preferred Positions: 10% of gross rate (space, plus bleed). Ads requiring the same page position on two or more consecutive pages will be charged an additional 10% of gross rate.

Your business manager will be

happy to answer any questions

about our Special Reports and

High-Impact Print Opportunities.

Call us today for

availability & pricing!

Highly Visible Special Reports• 2019 Global Outlook

• Sourcing Netowork Directory

• Biological Report

• China Sourcing Guide

• India Sourcing Guide

• Importer Insights Report

High-Impact Print Opportunities• False Front Cover

• Belly Band

• Insert (4pg)

• Outsert (polybagged)

New in 2019: AgriBusiness Global E-Magazine - giving you a potential 60%

increase reach per issue

Page 7: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

AgriBusiness Global™ Update News Ad Rates

Our weekly newsletter offers unparalleled reach to maximize the frequency of your marketing.

Advertisers using the AgriBusiness Global™ Update Newsletter (sent every Wednesday) deliver their brand message to prospective customers and turn them into sales leads all year long.

9,300+ subscribers to weekly news

4,300+ weekly impressions

24% open rate

Market Investment Guide e-News

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*Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

AgriBusiness Global Topical e-Newsletters

AgriBusiness Global understands the importance of reaching the right audience, and we want to help you promote your company and products by attracting attention from those interested specifically in the type of product you produce. Popular topicals include:

• Biostimulants

• Adjuvants

• Glyphosate

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

e-News Ad Rates - based on 1 week run cycle

Medium Rectangle (300x250) $525

Image/Text (140x80 px - 50 char. headline, 235 copy char. max)

$475

Native (advertiser-supplied content promoted in e-news)

$900

Contact us to sponsor a topical e-newsletter!

#2 #3

SPONSORED CONTENT

#1

MEDIUM RECTANGLE300 X 250

Page 8: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

AgriBusinessGlobal.com Website Ad Rates Based on run-of-site • 1 month run cycle

Advertising on AgriBusinessGlobal.com for unmatched exposure and reach

When people have questions, they want answers right away, and they usually go online to get them. That’s true for manufacturers, formulators, and distributors of crop input products, too, which is why

online advertising needs to be part of your marketing plan.

Text Banner (140x80 px - 50 char. headline, 235 copy char. max)

$995

Leaderboard (728x90) $1,795

Medium Rectangle (300x250) $1,995

Half Page (300x600) $2,495

Wallpaper (150x800) $2,995

Interstitials (600x600) $3,495

9,400+ visitors (average/month)

13,900+ sessions (average/month)

20,000+ monthly ad impressions

Market Investment Guide Website

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*Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

Page 9: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

Native advertising is advertiser-supplied content that runs on AgriBusinessGlobal.com and looks the same as the website’s other content.

Market Investment Guide Online

Webinars Popular for Gaining Sales Leads

You choose the date, pick the topic, and provide the presenter. We do the rest.

Create true market engagement and identify the best sales prospects. Webinars can help educate growers and produce valuable sales leads. The AgriBusiness global team is your partner for webinar technology, and we create the webinar audience.

AgriBusinessGLOBAL

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How it Works

• We host your native ad content on a dedicated portion of our website

• Your native content is tagged for search engine optimization and included in the organic flow of content on our website.

• You choose how often you want to promote each piece of content through AgriBusiness GlobalTM Update and when you want to promote it, and we run your content on that date to drive our audience to your native ad page on our website.

Your investment: $900/promotion in AgriBusiness Global Update

Native Advertising Engage through Market Knowledge

Re-targeting Reach Pre-Qualified Prospects

Average MonthlyImpressions

2019 MediumRectangle CPM

Projected Re-targeting Impressions Available/Month

Re-targeting CPM

Re-targeing Rate (1 Month)

AgriBusinessGlobal.com 35,000 $1,995 $57.00 75,000 $25.00 $1,875.00

Looking for maximum reach and the most cost-effective online ads? If you want to make a big impact during a certain period of time (e.g., leading up to a tradeshow), you may want to re-target.

This type of advertising targets an audience that you have pre-qualified as being a desirable prospect because of an action they've taken online. Through re-targeting, we can offer five to 10 times as many ad impressions to a targeted audience as we can via our own websites.

YOUR AD ON FOODNETWORK.

COM

What You Get

1/2 page magazine ad | 3 newsletter ads | 3 promotional email blasts | Survey results from attendees | Webinar hosting for six months | Comprehensive attendee database

*Rates are effective January 1, 2019. Please note that rates are subject to possible change and may go into effect at any time. This would only affect ads booked after the date of implementation. See Mechanical Specifications page for ad sizes.

Your investment:

Your investment: $6,500

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

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AgriBusiness GlobalSM Trade Summit July 30 - August 1, 2019

In-person events are a key element to a successful marketing strategy.Meeting face-to-face is the perfect way to generate quality leads and promote superior brand

awareness that can add directly to your bottom line. Here are some exciting events coming up in the greenhouse grower market that will help you energize your brand.

A sourcing event for crop protection and plant health products where more than 700 attendees connect with 140+ exhibitors from all over the world to source both technical-grade and formulated crop protection products, biopesticides, biostimulants, micronutrients, PGRs, equipment, and more.

Visit TradeSummit.com for more information.

AgriBusinessGLOBAL

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AgriBusiness GlobalSM Trade Summit - Southeast Asia

December 2019

Biostimulant CommerceConSM July 29, 2019

This is your chance to build relationships in Southeast Asia. AgriBusiness Global brings together key industry trading partners throughout the upstream value chain to unite the crop input market and ensure quality supply to meet the massively growing regional demand.

Location: Jakarta, Indonesia

Visit TradeSummit.com for more information.

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Biostimulant products and technologies are growing at a rapid rate – proving their worth by creating a vibrant, healthier crop that leads to yield increase in the face of limiting factors such as drought, disease, and pest infestation. This conference will illustrate which technologies have the highest value, how they can be co-distributed with other crop inputs, and offer sourcing options for suppliers and distributors.

Visit Biostimcommercecon.com for more information.

PrecisionAg® Vision Conference January 2019

AGRICULTURE’S FUTURE IN FOCUS

J A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W AJ A N U A R Y 1 4 - 1 6 , 2 0 1 9 • S E AT T L E , W A

AGRICULTURE’S FUTURE IN FOCUS

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This one-of-a-kind forum connects key stakeholders from agronomic and specialty crop markets with tech-driven business solutions that are shaping the future of precision agriculture. Get in front of decision makers who can take advantage of what you have to offer.

Visit PrecisionAgVision.com for more information.

We’ll help you stand out from your competitors. Contact your Business Manager for all the details!

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

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BiostimulantSTRATEGIES FOR COMMERCIALIZATION

SMCommerceCon30-31 July 2018 | JW Marriott Desert Ridge Resort & Spa | Phoenix, Arizona, USA

Page 11: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

Did you know ...

You Can Publish Your Custom Content with AgriBusiness Global and

Position Your Company as a Market Leader

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• Product Launches (include testimonials and R&D/efficacy results)

• Strategic Company Vision or Mission

• Research Reports

• Educational content for increased market acceptance - great for precision agriculture and bioproducts

Reserve your dedicated space in AgriBusiness Global™ magazine,AgriBusinessGlobal.com, and to our email list TODAY!

Rebecca Bartels Business Manager+1 440.602.9209

[email protected]

We can help you deliver your message to the global crop input industry.

We’ll help you stand out from your competitors. Contact us for all the details!

OUR INDUSTRY-LEADING CUSTOM CONTENT EDITOR CAN HELP YOU ANNOUNCE:

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

Page 12: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

Market Investment Guide Custom

M A R K E T I N G S O L U T I O N S

CUSTOMCustom Marketing Solutions for Direct-to-Market Success

Need help getting a project off the ground? Did you know that through the strength of our brands, Meister Custom Marketing Solutions is your #1 resource to help you reach your target market and exceed your marketing goals. From concept planning through development and delivery, chances are good we can create what you need!

Contact us to learn how we can help with your custom project!Bob West, Director, Meister Custom Media Services & Commercial Digital Director

440.602.9129 or [email protected]

Custom Content

Content marketing is a proven, powerful marketing tool. Companies understand that content can help them attract the attention and earn the trust of prospective customers. Producing enough quality content, however, can challenge many marketers. This leads them to contract with freelance writers or custom content developers – like Meister Custom – to produce content for them. View some of our content online at meistermedia.com/meister-custom-portfolio.

Custom Videos

Online video’s popularity is exploding with some experts projecting that 80% of all internet traffic will be for video by 2019. This trend extends to B2B marketing as well. The Content Marketing Institute reports that roughly 75% of all B2B marketers include video in their marketing campaigns. But do you have the resources to produce your own video? Or even the marketing strategy around the video content? This is where Meister Custom comes in. Let our experienced staff help produce a custom video for your marketing needs.

Custom Website Development

As our audiences spend more time online for work, companies looking to sell to them are placing greater focus on how effectively their websites attract and serve prospective customers. Our clients are launching new or redeveloped websites with increasing frequency, but finding the resources internally can be daunting. Before you choose a partner to build your website, talk to the Meister Custom website development team and view our portfolio online at meistermedia.com/meister-custom-portfolio.

We want to partner with you to deliver polished, cost-effective, results-driven custom marketing solutions. You can trust us to do the job for you!

37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

CROP DIVERSIFICATION:

FINDING THE RIGHT MIX FOR YOUR FARM

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WHITEPAPERS

Greg Elmore, Technology Development Manager at Monsanto, agrees. “You really want that one-two punch of a residual followed by a post-emergence product,” he says. “Depending on the weed species, applying a residual in the post-emergence time frame can really help keep the weeds out before the crop canopies over. This is really important in situations with weeds like Palmer pigweed or waterhemp that produce many seeds and germinate over a long time period.” Residuals Are Key to Managing Weed Resistance

Elmore says weed resistance is a big problem that presents a

significant challenge for today’s growers,

and incorporating residuals into

weed control programs is a big part of the solution—both currently and into the future.

“We’re seeing more and more

populations of weeds that have

multiple resistance to ALS chemistry, glyphosate and

now PPO herbicides,” Elmore says. “That means the tools growers have to control or manage weeds in their fields are reduced significantly. It’s no

small challenge, and it represents a lot of dollars and management strategies to overcome it. There are two parts to the problem—managing the already-existing resistant weed populations and avoiding the creation of any more that are resistant to either chemistries we know about or future ones.”

Tank Mix Multiple Sites of Action for One-Two Punch

Tank-mixing herbicides with multiple effective sites of action in one application is a key element of managing weed resistance. Elmore and Riley both say data shows tank-mixing multiple effective sites of action together is more likely to provide effective weed control and protect the individual chemistries than rotating them sequentially.

“You should never use one site of action alone, and if you did, thinking you would rotate with a different chemistry the following year, the data demonstrates you are likely to get resistance much faster that way than by tank-mixing two effective sites of action and using them every year,” Elmore says. “In addition, it can be a good idea to add a residual herbicide to the post-emergence application. This will help provide additional control of emerging weeds until the crop canopy closes.”

“It’s important to approach weed control and resistance management proactively,” Riley says. “Have a

Pre-emergence, or residual, herbicides are at the core of most successful weed control programs. Because they provide long-lasting control of many problem

weeds, residuals help growers stay ahead of the game, reducing the pressure for post-emergence weed control, slowing development of herbicide resistance and protecting yield by preventing weed competition with newly emerging crops.

“The use of residuals, especially at the time of planting, is really important in an overall

weed management strategy,” says Eric Riley, Technology Development Manager for Selective Chemistries in North America for Monsanto. “It’s a two-pronged approach. Residuals provide protection during crop establishment when weeds could really take over. In addition, tank-mixing a post-emergence herbicide with a residual and putting it down in the early post-emergence period reduces selection pressure on those post herbicides. Overlapping the residuals helps with both weed control and resistance management.”

STAY AHEAD OF PROBLEM WEEDS WITH RESIDUAL HERBICIDES

• Include multiple sites of action in one application: Research shows this practice is more effective at controlling weeds and preventing development of resistance than using single sites of action and rotating them.

• Crop rotation: In certain crops you can’t use certain chemistries. By using crop ro-tation you allow yourself to use a different set of sites of action that may have dam-aged the previous year’s crop. This practice helps to get multiple sites of action down on that acre over time.

• Apply full usage rates: Using the full rate is the most effective way to get a clean field. Cutting rates can lead to weed survivors, which can eventually lead to resistant weed populations.

• Timely post-emergence applications: Spray when weeds are small to achieve good coverage and complete kill.

• Clean up field edges: Weeds that survive at the edge of the field could, in time, become resistant to certain chemistries — eventually leading to problems within the field.

• Good sanitation: Avoid spreading weed seeds — especially from herbicide-resistant populations — into other fields by thoroughly cleaning equipment.

• Know your weeds: By knowing what weeds are in the field and how they have responded to certain chemistries, growers can proactively develop a long-term management strategy.

• Scout after herbicide application: Evaluate the efficacy of the application and follow up with any problems while they are still manageable.

Best Management Practices for Managing Weed Resistance

“It’s important to approach weed control and resistance management proactively.”– ERIC RILEY, Monsanto Technology Development Manager

SPECIAL ADVERTISING SECTION

MAGAZINE INSERTS

WEBCONTENT

BPIA.ORG

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Full page bleed: 8-1/4" x 11" | Spread bleed: 16-1/4" x 11"

Material not to trim should be held 1/2" from the trim edges

Print Specifications

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

Trim Size8" x 10-3/4"

1 Page6-7/8" x 10"

2/3 Page4-1/2" x 10"

1/2 Page4-1/2" x 7-1/2"

1/2 Page6-7/8" x 4-7/8"

1/3 Page2-1/8" x 10"

1/3 Page4-1/2" x 4-7/8"

1/4 Page2-1/8" x 7-1/2"

1/4 Page4-1/2" x 3-3/4"

1/4 Page Odd3-1/2" x 4-7/8"

ISLAND

1/4 PAGEODD

SQUARE

HORIZ.

VERT.SQUAREVERT.

AgriBusinessGLOBAL

TM

AgriBusinessGLOBAL

TM

AgriBusinessGLOBAL

TM

ADVANCING THE GLOBAL CROP PROTECTION AND PLANT HEALTH INDUSTRIES

Acceptable Document Formats/Applications• Adobe InDesign CC • Adobe Photoshop CC

• Adobe Illustrator CC • QuarkXPress

Graphic Requirements• All graphics must be high resolution (300 dpi or above at 100%)

EPS, TIFF, PICT, JPEG-Hi-res files, also must include original (native) files. We are unable to accept: JPEG (below 300 ppi), GIF, Word Metafile or any internet graphics for print. All graphic elements should be saved “FOR MACINTOSH.”

• We cannot output color files created with RGB – all color files must be created using CMYK.

Fonts• Only postscript and open type fonts accepted. True Type will not

be accepted.

• Must include both printer and screen fonts with native ad files.

• Fonts in ad files created on a PC will be substituted with the closest matching OpenType font.

• Due to legal restrictions, customer-supplied fonts cannot be kept on file by Meister Media Worldwide, therefore fonts must be sup-plied with each new file submitted.

SubmissionsSubmit your electronic ad using the following disk/media type:• FTP• CD-ROM• We reserve the right to refuse ads submitted via email.

Printing Process and Binding MethodPrinted using 150 line screen to SWOP standards/saddle stitched.

Printing SpecificationsAcceptable Materials: Electronic files are preferred. Final reproduction quality is contingent upon sharpness of materials furnished. All advertising composition costs will be charged at the publisher’s cost. All 4/C materials should meet SWOP® standards. Materials will be held for one year from last insertion.

Insert SpecificationsInserts stitched into publication (contact the publisher for pricing):

• 2 pages stitched in – 12-1/2" x 11" (Including 4" binding flap – no type)

• 4 pages stitched in – 16-5/8" x 11" (Including additional 3/8" on high folio side for automatic binding lip)

Inserts tipped on to publication (contact the publisher for pricing):

• 2 pages tipped on – 7.875" x 10.5" (trim)

• 4 pages tipped on – 15.75" x 10.5" (trim)

1/8" head (trim and bleed); 1/8" foot (trim and bleed)

Contact Phyllis Simcich (info below) for insert shipping instructions.

ProofsProofs are required for all electronic ad files submitted. (Meister Media Worldwide cannot be held responsible for the content and/or output of customer-supplied files if a proof is not supplied). In the event no color proof is supplied by the customer, Meister Media Worldwide may be required to provide a suitable color proof to the printer at the customer’s expense.

For More InformationContact Phyllis Simcich – Media Services Manager

440.942.2000 x133 or [email protected]

Page 14: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

Full page bleed: 209.55 m x 279.4 m | Spread bleed: 412.75 m x 279.4 m

Material not to trim should be held 12.7 m from the trim edges

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440.942.2000 | MeisterMedia.com

ISLAND

1/4 PAGEODD

SQUARE

HORIZ.

VERT.SQUAREVERT.

All measurements are made in millimeters unless otherwise indicated.

Trim Size203.2 m x 273.05 m

1 Page174.625 m x 254 m

2/3 Page114.3 m x 254 m

1/2 Page114.3 m x 190.5 m

1/2 Page174.625 m x 123.825 m

1/3 Page53.975 m x 254 m

1/3 Page114.3 m x 123.825 m

1/4 Page53.975 m x 190.5 m

1/4 Page114.3 m x 95.25 m

1/4 Page Odd88.9 m x 123.825 m

Print Specifications

AgriBusinessGLOBAL

TM

AgriBusinessGLOBAL

TM

AgriBusinessGLOBAL

TM

ADVANCING THE GLOBAL CROP PROTECTION AND PLANT HEALTH INDUSTRIES

Acceptable Document Formats/Applications• Adobe InDesign CC • Adobe Photoshop CC

• Adobe Illustrator CC • QuarkXPress

Graphic Requirements• All graphics must be high resolution (300 dpi or above at 100%)

EPS, TIFF, PICT, JPEG-Hi-res files, also must include original (native) files. We are unable to accept: JPEG (below 300 ppi), GIF, Word Metafile or any internet graphics for print. All graphic elements should be saved “FOR MACINTOSH.”

• We cannot output color files created with RGB – all color files must be created using CMYK.

Fonts• Only postscript and open type fonts accepted. True Type will not

be accepted.

• Must include both printer and screen fonts with native ad files.

• Fonts in ad files created on a PC will be substituted with the closest matching OpenType font.

• Due to legal restrictions, customer-supplied fonts cannot be kept on file by Meister Media Worldwide, therefore fonts must be sup-plied with each new file submitted.

SubmissionsSubmit your electronic ad using the following disk/media type:• FTP• CD-ROM• We reserve the right to refuse ads submitted via email.

Printing Process and Binding MethodPrinted using 150 line screen to SWOP standards/saddle stitched.

Printing SpecificationsAcceptable Materials: Electronic files are preferred. Final reproduction quality is contingent upon sharpness of materials furnished. All advertising composition costs will be charged at the publisher’s cost. All 4/C materials should meet SWOP® standards. Materials will be held for one year from last insertion.

Insert SpecificationsInserts stitched into publication (contact the publisher for pricing):

• 2 pages stitched in – 12-1/2" x 11" (Including 4" binding flap – no type)

• 4 pages stitched in – 16-5/8" x 11" (Including additional 3/8" on high folio side for automatic binding lip)

Inserts tipped on to publication (contact the publisher for pricing):

• 2 pages tipped on – 7.875" x 10.5" (trim)

• 4 pages tipped on – 15.75" x 10.5" (trim)

1/8" head (trim and bleed); 1/8" foot (trim and bleed)

Contact Phyllis Simcich (info below) for insert shipping instructions.

ProofsProofs are required for all electronic ad files submitted. (Meister Media Worldwide cannot be held responsible for the content and/or output of customer-supplied files if a proof is not supplied). In the event no color proof is supplied by the customer, Meister Media Worldwide may be required to provide a suitable color proof to the printer at the customer’s expense.

For More InformationContact Phyllis Simcich – Media Services Manager

440.942.2000 x133 or [email protected]

Page 15: AgriBusiness GLOBAL AgriBusiness · SOCIAL MEDIA ONLINE SOURCING Thousands use AgSourcingNetwork.com to source and sell agrichemicals and biopesticides online. AGRIBUSINESS GLOBAL’S

Meister Media Worldwide generally follows Interactive Advertising Bureau (IAB) standards for display ads and rich media ads.

Acceptable Digital Static Ad Formats• File type: either JPEGs or GIFs

• File weight: up to 40k maximum

• Hyperlink to single absolute URL must be provided

Acceptable Digital Animated Ad FormatsAnimated GIFs: both eNewsletters and Websites

• File weight: up to 40k maximum

• Hyperlink to single absolute URL must be provided

• Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).

Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.

HTML 5: Websites only

• Initial file weight: up to 75k maximum

• Total file weight: up to 200k

• A supplied .zip file must include all referenced code such as Javascript libraries. Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)

Flash (not recommended): Websites only

• File weight: up to 60k maximum

• 18 frames per second (fps)

• Audio: user-initiated on click

• Only accepts .swf files built with Action Script

• Important: Ad server code must be added to Flash files prior to sending to Meister to ensure measurement of clicks. A Flash ad must have the exact code below in the actions of any button that clicks to the URL in the root timeline in Flash. Do not add your URL or change the code in any way; retain the original .FLA file in case changes are needed. Code: on (release) {getURL (clickTAG, “_blank”?); }

Expandable/Retractable: Websites only (not eNewsletters)

• Initial download weight 40k maximum; additional file weight (polite download) 80k maximum

File sizes:

• 728x90, expand down to 728x180

• 300x250, expand left to 600x250

• 300x600, expand left to 600x600

• Expansion: user-initiated. Control = “Close X” on original unit

• Retraction: after 3 seconds if no user interaction

SubmissionsSubmit your electronic ad using the following disk/media type:

• FTP (click here)

• CD-ROM

For More InformationContact Phyllis Simcich – Media Services Manager

+1.440.942.2000 x133 or [email protected]

Digital Specifications

Meister Media Worldwide 37733 Euclid Avenue, Willoughby, OH 44094-5992 | 440-942-2000 | MeisterMedia.com

AgriBusinessGLOBAL

TM

AgriBusinessGLOBAL

TM

AgriBusinessGLOBAL

TM

ADVANCING THE GLOBAL CROP PROTECTION AND PLANT HEALTH INDUSTRIES