AGRANA FRUITTREND CARDS

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The importance of looking forward

We can use the trend cards for. ..

For successful product development it is important to explore the latent changes in consumer behavior prior to the product development process. The identification of a latent trend before the manifestation moment can be achieved by trend analysis.

The trend analysis delivers insights that explore the future in order to identify prospective consumers and new product ideas, but also includes a feeling for the currents in market and technology.

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Anticipating and integrating consumer's future needs in our product development process. Supporting new products and concepts development with real

facts and inspiring ideas.

TRENDSWhy are they important?

TABLE OF CONTENTS

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II. Health & Wellbeing

IV. Indulgence & Premium

I. Naturality & Sustainability

III. Target Groups & Individuality

V. Convenience & A� ordability

· Natural & Simple· Maximum Transparency· Celebrating Local· Going Green

· Free From· Ageing Well· Dairy Alternatives· Men Products

· Going Smaller· On the Go Products

· Food with Benef its· Protein Boom· Keep it Light· New Superfood

· Multicultural Food· Gourmet Taste· Sensory Experience· Luxury

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NATURAL & SIMPLE

The trend towards creating products with simpler, more authentic and natural formulations is only gathering space.

As consumers worry increasingly about their health and wellbeing and the effects of potentially harmful chemicals found in everyday products, demand for natural ingredients in everything continues to grow.

• Natural Ingredients• Pure & Simple• Clean Label

Natural ingredientsFive keys to convey natural

• Minimal ingredients.• Flavors from nature.• Clear packaging.• Natural branding.• Fresh ingredients.

• Stevia.• Monk fruit.• Nuts & grains.• Coconut milk.• Honey.

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Competitive pressures and legal requirements are forcing manufacturers and retailers to take transparency to the max, disclosing more about nutritional data, green credentials, sourcing, social responsibility and the people and processes behind the brand.

MAXIMUM TRANSPARENCY

· Clean Label· Honesty· Fairness

· Use of technology & connectivity.· Ingredient origin specification. · Transparent packaging.· CSR activities communication.· Proactively showing information.

Useful tools for being more “transparent”

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There's a greater desire for products and experiences that promote and create local interest from sounds, stories, smells, culture, geology and tastes.

Provenance of ingredients, local sourcing, freshness, artisan products and a transparent approach to preparation moved center stage. Today, more and more people buy local food when possible.

CELEBRATING LOCAL

· Locally Inspired· Provenance· Traceability

· Sustainability.· Food safety, health & nutrition.· Support local economies & protect local farms and farmland.

Why are local/regional food systems important?

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The environmental impact of our food choices will become a more prominent concern as stakeholders – brands, governments and activist organizations – drive awareness around the issue and rethink what kind of food is sold and how it's made. Smarter practices around food will join the stable of green "best practices".

GOING GREEN

· Sustainability· Waste Reduction· Carbon Footprint

· Increasing information about social and environmental issues. · Look for partnerships with Non-governmental organizations that can help us to leverage our commitment.

How can we be more “green”?

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