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Bringing Together Online and Onsite Technologies
To Support Large-Scale Civic Participation
Agora2.0
M. Milano & G. Schiavo – Munich, 29th of June 2013
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From challenges to possible solutions
Outline
Future Research Directions
Agora2.0 – Field Study
The Digital Divide
Agora2.0 – Pilot Study
Lessons Learnt
6
5
4
3
2
1
Trento as a Lab
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Connectivity and Internet Access in Italy (as of 2012)
Digital Divide
Whole population
55.5%
Access for >65
Has
Has Not88.2%
Source: ISTAT 2012
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Online vs Offline
Two Worlds
Are they similar?
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Same needs?
Different Communities
Not very familiar with the Internet and/or
Web-based platforms for social
engagement
Offline
Are familiar with the Internet and use it to
search for information and to stay in touch
with friends and family
Online
1 1
2
3
Know how to engage with others on online
forums/chats and social networking
platforms
Prefer online fast interactions with the
public administration and use online
services when available for personal
matters
2 Prefer to talk to people rather than email
them. They privilege face-to-face
interactions when possible
3 They appear to be the more active
citizens, those who call in to report on an
issue or voice their concerns
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Engaging with the Public Administration Trento as a Lab
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Observe citizens’ current communication
and interaction patterns and type/level of
engagement with the Public
Administration (PA)
Test Agora2.0 with a tech-savvy sample
of University students
Partner with City of Trento’s Public
Relations Office (PR) and test Agora2.0
in a real setting
Project Outline
Field
Observation
Field Study
Pilot Study
Duration: 4 weeks
Duration: 1 week
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The Old-fashion Way
Civic Engagement
Location-sensitive content
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Agora2.0 Civic Engagement for the XXI Century
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How it works
Agora2.0
Connect online and onsite communities
and integrate information from both
interaction domains
Post Idea Online
Vote on Idea
Onsite
Vote on Idea
Online
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System Architecture
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Voice the Web
Online
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Pilot Study at University of Trento
7
days 557
votes
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Watch me, I’m cool!
Public Display
Attract passers-by attention
(1074 people)
Challanges
Engage potential users (250
final users, 290 votes)
Final Goal
Community engagement and
group discussion support.
Generate awareness of
online deliberation tools
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Key Factors in Designing Agora2.0-like Systems
Lessons Learnt
Templates
Large public display and easy interaction technology allow low-barrier
entry to voting onsite
1
3 Location matters
Content is key to engage potential users 2
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Future Research Direction Improving Agora2.0
Promote Website
Posting Onsite
Focused community
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THANK YOU!
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Gianluca Schiavo Marco Milano
Jorge Saldivar Tooba Nasir
M. Zancanaro G.Convertino
Those behind all these slides
Research Team