AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND &...
-
Upload
beatrice-baker -
Category
Documents
-
view
215 -
download
0
Transcript of AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND &...
![Page 1: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/1.jpg)
AGM Presentation23 June 2015
![Page 2: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/2.jpg)
WHY BIDS WAS
ESTABLISHEDC O M P E T I T I O N F R O M M 5 0
M A R K E T I N G S P E N D & B R A N D I N G A M O N G S T O U R C O M P E T I T I O N
F I G H T B A C K P R O M O T E C I T Y
M O D E L O F F A I R N E S S
D E M O C R A T I C D E C I S I O N O F T H E B U S I N E S S C O M M U N I T Y
G R O U P S C H E M E S N E U T R A L I S E A N Y A D D I T I O N A L C O S T
• C i t y o u t o f f a s h i o n
• P r o m o t e c i t y• A d d r e s s i n g b a r r i e r s t o g r o w t h
• N e w Yo r k & P h i l a d e l p h i a• U K
• B u s i n e s s d e t e r m i n e t h e p r i o r i t i e s - M a r k e t i n g v s c l e a n i n g
• B u s i n e s s p r o m o t i o n b e s t d o n e b y b u s i n e s s e s
![Page 3: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/3.jpg)
A TIME OF
RAPID CHANGE T H E W O R L D I S C H A N G I N G V E RY FA S T & W E N E E D T O A D A P T
U S E O F C I T I E S I S B E I N G R E D E F I N E D
20th century defined by motor transport
21st century will be defined by technology
A D V E N T O F M - C O M M E R C E
Mobile enabled website
Retailers must be multi-channel
Evenings & Sundays
O U R W O R K B E I N G S U P P O R T E D B Y G O O G L E & T W I T T E R
![Page 4: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/4.jpg)
DIRECT IMPACT OF
M-COMMERCEM
arch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
Mar
ch
June
Sept
embe
r
Dece
mbe
r
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
70
80
90
100
110
120
130
140
RETAIL SALES 2006 - 2020
Dept Store Textiles, Clothing & Footware
![Page 5: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/5.jpg)
FACING
THE CHALLENGE
• THE BUILDING OF EXPERIENCE
• EVENING TIME USE
• 65% of people would shop if shops
stayed open later
• 80% of that 65% want to socialise as
part of the same trip
• DISTRICT IDENTITIES
• Each district must have its own
identity & range of offer
![Page 6: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/6.jpg)
FOOTFALL
COMPARISON
H10 H11 H12 H13 H14 H15 H16 H17 H18 H19 H20 H21 H22 H230
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Purple Flag Area Non-Purple Flag Area
![Page 7: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/7.jpg)
Variety of shops
Value A good vibe Availability of brands
Nice places to meet
Nice bars0%
10%
20%
30%
40%
50%
60%54% 54%
29%26%
24%
14%
What determines where people shop?
UNDERSTANDING
THE PSYCHOLOGY
Yes No opinion No0%
10%
20%
30%
40%
50%
60%
70%
80%
90%82%
10% 8%
Do you shop in Dublin because of good amenities, restaurants & coffee shops?
![Page 8: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/8.jpg)
EXPLORING THE
SOCIAL ASPECT
Younger people prefer to
socialise in the city.
40%of younger people shop in Dublin city for an ‘impromptu night out’.
shop where
their friends
socialise
60%
![Page 9: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/9.jpg)
EXPLORING THE
SOCIAL ASPECT 40%REGAINING THE OLDER
DEMOGRAPHIC.
W O R K B E I N G U N D E R TA K E N B Y
G E R R Y FA R R E L L
S P E A K I N G T H R O U G H
P U B L I C AT I O N S
C I T Y I S S TA R T I N G T O B E S E E N
A S S A F E R
C O - O R D I N AT I O N O F A P P R O A C H
& N E X T S T E P S
![Page 10: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/10.jpg)
COMPARISON WITH
SHOPPING CENTRES F A M I LY M A R K E T O P T S O F T H E O U T O F T O W N C E N T R E
R E A S O N S :
C O S T O F C A R PA R K I N G
C O N V E N I E N C E
E A S E O F A C C E S S & C E R TA I N T Y O F S H O P P I N G D U R AT I O N
C L E A N & S A F E
E X P E R I E N C E I S N O T M E N T I O N E D
F A R M O R E V U L N E R A B L E T O M - C O M M E R C E
D U N D R U M I S A L R E A D Y R E A C T I N G
![Page 11: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/11.jpg)
BUILDING FOR
SUCCESS M A J O R I T Y O F D U B L I N E R S B E L I E V E C I T Y E X P E R I E N C E
H A S I M P R O V E D
O U T D O O R S E AT I N G
C o n t r a c t w i t h D u b l i n C i t y C o u n c i l
C l e a n i n g & s a f e t y
A c c e p t a b l e s t a n d a r d s
B E T T E R P E D E S T R I A N E N V I R O N M E N T
U S E O F W O L F E T O N E S Q U A R E
S H A R E D A C C E S S S PA C E S
![Page 12: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/12.jpg)
HIGHLIGHTS
OF 2014 F O O T F A L L C O N T I N U E D T O I N C R E A S E : 2 . 1 M I L L I O N
E X T R A P E O P L E I N 2 0 1 4 & VA C A N Y R AT E S A R E J U S T
B E L O W 9 . 5 % , A R E D U C T I O N S I N C E T H E I R P E A K O F
1 5 . 4 % I N 2 0 1 0 .
W E B S I T E S Y N O P S I S : D i n e i n D u b l i n w e b s i t e s a w 1 4 8 , 0 0 0 v i s i t o r s a n d
4 0 0 , 0 0 0 p a g e v i e w s
D u b l i n Fa s h i o n w e b s i t e s a w 5 4 , 0 0 0 v i s i t o r s a n d
1 0 0 , 0 0 0 p a g e v i e w s
D u b l i n a t C h r i s t m a s w e b s i t e s a w 8 4 , 0 0 0 v i s i t o r s
a n d 5 7 3 , 0 0 0 p a g e v i e w s
1 1 0 , 0 0 0 f o l l o w e r s o n s o c i a l m e d i a w h o h a v e
s i g n e d u p t o f o l l o w u s a n d r e c e i v e p o s i t i v e
m e s s a g e s a b o u t D u b l i n c i t y o n a d a i l y b a s i s
![Page 13: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/13.jpg)
HIGHLIGHTS
OF 2014
M O R E T H A N 6 0 R E S T A U R A N T S I N V O L V E D
A D D E D O N - S T R E E T E V E N T S I N C L U D I N G T H E H U G E L Y P O P U L A R D I N E I N D U B L I N F O O D P A V I L I O N
M E D I A V A L U E O F € 2 4 8 , 8 5 0
M O R E T H A N 1 5 0 R E T A I L E R S , B A R S , A N D R E S T A U R A N T S I N V O L V E D
I R E L A N D ’ S L A R G E S T F A S H I O N E V E N T
A D D I T I O N O N A N O T H E R E V E N I N G S H O W O N T H E S A T U R D A Y
M E D I A V A L U E O F € 1 . 3 M
F O O T F A L L O F 9 , 3 8 8 , 5 0 0 R E C O R D E D O N G R A F T O N S T R E E T - T H E H I G H E S T C H R I S T M A S F O O T F A L L L E V E L S I N C E 2 0 0 7 .
T H E C H R I S T M A S M A R K E T A T S T S T E P H E N ’ S G R E E N R E C E I V E D 7 2 6 , 6 0 0 V I S I T O R S O V E R T H E S I X W E E K S L E A D I N G U P T O C H R I S T M A S .
M E D I A V A L U E O F € 1 . 1 M
![Page 14: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/14.jpg)
NEW PROJECTS FOR
DUBLINTOWN
P R O M O T I O N O F
D I S T R I C T A G E N D A S
C I T Y W I D E
L O YA LT Y S C H E M E
P A R K I N G & M O B I L I T Y
A S S I S TA N C E
M - C O M M E R C E
T R A I N I N G
![Page 15: AGM Presentation 23 June 2015. WHY BIDS WAS ESTABLISHED COMPETITION FROM M50 MARKETING SPEND & BRANDING AMONGST OUR COMPETITION FIGHT BACK PROMOTE CITY.](https://reader033.fdocuments.in/reader033/viewer/2022042718/56649e445503460f94b37c2b/html5/thumbnails/15.jpg)
DUBLINTOWN
DISTRICT GROUPS
CREATIVE QUARTER &
INTERNATIONAL RECOGNITION
HENRY STREET & DISTRICT BRANDING / PROMOTION
GRAFTON STREET &
SELLING THE EXPERIENCE
TALBOT STREET & ACCESS /
INFORMATION
DAME DISTRICT & CCTV /
PEDESTRIAN MOVEMENT
HIGHLY ATTENDED DISTRICT
MEETINGS