Aging2.0 Evangelist's Toolkit
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14-Sep-2014 -
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Transcript of Aging2.0 Evangelist's Toolkit
Evangelizer’s Toolkit
Katy Fike, PhDCo-Founder, Aging2.0
Mission: To accelerate innovation in aging and long term care.
In the past 18 months, Aging2.0 has hosted 40+ events in 10 cities across 3 countries
and built a rapidly growing online / offline community of 5000+ innovators worldwide.
These are some of the tools we’ve used*…*Aging2.0 has no financial relationship with these tools, we’ve simply found them useful along our journey
Evangelizing - 3 Easy Steps
1.Brand your movement
2.Tell your story
3.Engage your community
1. Brand your Movement
Develop your visual identity and marketing collateral Design Marketplace: 99 Designs, CrowdSpring Business cards: Moo, Vistaprint Signage, flyers, stickers: Vistaprint, Stickermule
Create your online presence Website: SquareSpace, Wordpress Social Media: Twitter, Facebook, Instagram, Pinterest
Tools to Brand your Movement
2. Tell Your Story
Bring your story to life Introductory Video: Powtoon, Spark Camera App Infographic: Visual.ly
Start an eNewsletter E-mail marketing: Mailchimp, Constant Contact
Write. Speak. Share. Repeat. Blogging: Wordpress, Tumblr Podcast: SoundCloud Slide Presentations: SlideShare
Tools to Tell Your Story
3. Engage Your Community
Create online community / social networking groups Facebook, LinkedIn (can be open or closed)
Organize Events – online & offline Virtual: Google Hangouts, Zoom, Skype, GoToMeeting, PGI In-person: Eventbrite, Meetup
Activate your community Surveys: JotForm, Survey Monkey, Google Forms Petitions: Change.org Crowdfunding: Kickstarter, Indigogo
Tools to Engage Your Community
Go forth and… Evangelize
Positive Aging!
Thanks! Katy Fike ([email protected])
For more information about Aging2.0 visit www.aging2.com Connect with us: @aging20, #aging20, www.facebook.com/aging2
Slides available at http://www.slideshare.net/aging2