AGILE UX

WHAT IS GOING ON?

INTRODUCTION Tina Øvad

Engineering Psychologist

Industrial PhD at Radiometer Medical

Working with the integration of user experience design in the agile software development at Radiometer Medical.

MY PROJECT

WHAT YOU WILL KNOW AFTER THIS PRESENTATION

•  What is going on in literature •  How it is done IRL •  How to succeed

IN LITTERATURE: PARALLEL UX/SPRINT ZERO

IN LITTERATURE: SATELLITE

IN LITTERATURE: USCRUM

IN LITTERATURE: FURTHER FINDINGS •  The user experience designers initiate their work before

the software development team is engaged, inducing that the development do not achieve the cross functional synergy of working interdisciplinary.

•  The software developers have not been used as a user experience work resource.

•  Guidance is missing on how to integrate the two processes in the day-to-day work.

IN REAL LIFE Interviews with eight companies that: •  Develop either software or develop software and physical

products •  Has different sizes

•  Has different UX maturity levels

IN REAL LIFE UX MATURITY MODEL

Level   Characteristics   Description  

8   Embedded UX   UX design affects the corporate strategy, and UX activities are beyond design.  

7   Integrated UX   UX is integrated and used in every phase of the development process and the company begins to use UX data to determine what should be developed.  

6   Systematic UX process  

UX design is used systematic and consistent in the company and there exist multiple activities and milestones. The company has a UX design standard or a centralized definition of preferred design patterns.  

5   Managed UX   An official UX group exists and a UX manager has the overall view over the UX activities throughout the company and products. However, UX design is not incorporated in the business model, but work is done to incorporate UX across the company.  

4   UX breakthrough   Management has noticed the ad hoc UX work and UX work gets a budget. UX work is now planned and the company relays on UX results.  

3   UX grass root movement  

Ad hoc UX is the main theme at this level. A UX grass root movement is grabbing the “low-hanging fruits” and is beginning to conduct simple in-house user tests.  

2   UX interest   UX design is recognized, but UX work is developer-driven. The developers have to rely on their own intuition, personal judgment and logic.  

1   Hostility towards UX  

“A good user is a dead user” describes this level very well.

A company often has to have had a design catastrophe before the management is ready to consider working with UX design.  

Based  on  the  usability  maturity  models  by  Nielsen  (2006a),  Nielsen  (2006b)  and  Temkim  (2008)

IN REAL LIFE

Terminology

IN REAL LIFE

5 1

2

Ad hoc

Have processes

Are developing a process

4

3

1

Test + experience

Experience

Test + experience + theory

0

1

2

3

4

Usability testing

Customer visits

Think aloud IDA Heuristic UX tests Developers observe

IN REAL LIFE

5 1

2

Ad hoc

Have processes

Are developing a process

5

2

1

Scrum

Scrum + Lean

Scrum + Waterfall

0

1

2

3

HOW TO SUCCEED

•  Use the software developers as UX resources •  Integrate UX in sprints •  Make and describe UX processes •  Describe how to work with (agile) UX on a daily

basis

LITERATURE Parallel Integration/sprint zero:

•  Sy, D., 2007. Adapting Usability Investigations for Agile User-centered Design. JUS - J. Usability Stud. Vol. 2, 112–132.

•  Beyer, H., Holtzblatt, K., Baker, L., 2004. An Agile User-Centered Method: Rapid Contextual Design.

•  Kollmann, J., 2008. Designing the User Experience in an Agile Context. Faculty of Life Science, University College, London, London.

•  Miller, L., 2005. Case Study of Customer Input For a Successful Product.

Satelitte Approach:

•  Kollmann, J., 2008. Designing the User Experience in an Agile Context. Faculty of Life Science, University College, London, London.

Uscrum:

•  Singh, M., 2008. U-SCRUM: An Agile Methodology for Promoting Usability. Presented at the Agile 2008 Conference, IEEE Computer Society.

Interview with Danish Companies:

•  Øvad, T., Larsen, L.B., Yndgaard Sørensen, S., Skriver, J., 2014. The Current State of Agile UX in the Danish Industry. Journal of Usability Studies. (Pending approval)

•  Øvad, T., Larsen, L.B., Yndgaard Sørensen, S., Skriver, J., 2013. The Current State of Agile UX in the Danish Industry – the Report. Submitted to DUXFOR

Maturity models:

•  Nielsen, J., 2006a. Corporate Usability Maturity: Stages 1-4. [Online] Available at: http://www.nngroup.com/articles/usability-maturity-stages-1-4/

•  Nielsen, J., 2006b. Corporate Usability Maturity: Stages 5-8. [Online] Available at: http://www.nngroup.com/articles/usability-maturity-stages-5-8/

•  Temkin, B., 2008. The Customer Experience Journey. [Online] Available at:http://experiencematters.wordpress.com/2008/09/18/the-customer-experience-journey/

CATCH ME AT:

tina.oevad.pedersen@radiometer.dk http://dk.linkedin.com/in/tinaoevad/