Agile orlando community canvas review 201401 kilby

How the Business Model Canvas drives Agile OrlandoMark Kilby

Jan 2014

Mark Kilby

Enterprise Agile Coach

[email protected]

[email protected]

@mkilby– twitter

http://markkilby.com

Software since 1990 Agile Coaching since 2003

AgileOrlando.com

mailto:[email protected]


Thanks to tonight’s sponsors…

What is the Business Model Canvas?

What is the Community Canvas?

What is the Community Canvas?

• PMI-ACP community of practice formed to

determine what agile knowledge PMPs

should know

• Community Canvas adapted from

Business Model Canvas by

– Dennis Stevens (Leading Agile) and

– Brian Bozutto (Big Visible)

• Brian and Dennis presented the canvas at

Agile2012

Path to Convening a Community

• Engage potential members• Establish a shared vision• Recruit a core group of active members

and establish the supporting infrastructure• Find a fast path to deliver value• Design the community to adapt to

emerging needs

Adapted from Agile2012 Community Canvas talk by Dennis Stevens & Brian Bozutto

Community Canvas TemplateKey Partnerships:• What people or

groups are external to the community but of paramount value?

Key Activities:• How will the

community interact?

Value Prop.:• WIIFM? (May

vary by member)• What can this

offer, that other avenues can’t?

Relationships:• How are people

related?

Member Segments:• Are there

different groups of members?

Key Resources:• What resources

are available to be brought to bear?

Channels:• How will people

interact?

Cost Structure:• What is the cost of this community both financial and

non-financial?• How much does a community member pay (in time,

frustration, distraction, etc.) in order to be a part of this community?

Revenue (Value) Streams:• What value are people getting out of being part of

this community?• What value does the organization get by supporting

this community?

Adapted from Agile 2012 Community Canvas talk by Dennis Stevens & Brian Bozutto

Key Questions to Jumpstart Your Community

• What makes this a clear community?• How can the community deliver value

now?• Who can help you build and sustain this?


Agile Orlando reformed July 2013• Original Agile Orlando fizzled in 2010• Lean Coffee Orlando started Aug 2012 as

“Minimal Viable Community”– Steady and growing attendance– Attendees said “Let’s restart Agile Orlando!”– 6 original “founders” met over a couple of

lunches– Used the Community Canvas to plan activities

AgileOrlando 2013 Community Canvas

Key Partnerships:• Local User Groups:

OneTug, OJUG, Tampa Bay Agile, South FL Agile (SFAA)

• Professional Orgs: Agile Alliance, Scrum Alliance

• Visiting Agile Coaches

• Sponsor Companies: Leading Agile, Agile Thought

Key Activities:• Lean Coffee• Monthly

meeting/talks• Lightning talks• Games &

Simulations• Discount training• Weekend

workshops

Value Prop.:

• Mark: to teach, to give back, biz dev

• Founders: Networking, sharing experiences

Relationships:• Keep it informal• Meet as needed

Member Segments:• Agile Team

members (developers, QA, UX, BAs)

• Tech Leads/PMs/Scrummasters

• Product Owners/Managers

• Business Leaders/Executives

• Entrepreneurs• Job Seekers

Key Resources:• Meeting Space• Downtown: Envy

Labs!!!• South Orl?• Lake Mary?• UCF

Channels:• Meetup.com• Twitter, LinkedIn,

G+

Cost Structure:• No membership fees• All funding through sponsors (direct purchase)

Revenue (Value) Streams:• Increased retention of Members (difficult to measure)• Growth of members & segments

(even more difficult to measure)• Additional sponsors

Why do this?Key Partnerships:• Local User Groups:








workshops

Value Prop.:













G+


Revenue (Value) Streams:• Increased retention of Members (difficult to measure)• Growth of members & segments• Additional sponsors

The “WHY” or

Domain

Who are we targeting and how?Key Partnerships:• Local User Groups:








workshops

Value Prop.:



Relationships:• Keep it informal• Organizing team

meet as needed










G+



Community

Who did we reach?Key Partnerships:• Local User Groups:








workshops

Value Prop.:













G+



agile evangalistsmarketing and salesrecruitersretireeEntrepeneursconsultantsPM, SM, Tech LeadUnknownDevelopers

(from Meetup.com)

37 to 150 members (July 2013 to Jan 2014)

Who did we reach?Key Partnerships:• Local User Groups:








workshops

Value Prop.:













G+



agile evangalistsmarketing and salesrecruitersretireeEntrepeneursconsultantsPM, SM, Tech LeadUnknownDevelopers

(from Meetup.com)

But no decision makers

Did we really reach them?Key Partnerships:• Local User Groups:








workshops

Value Prop.:













G+



never attendedattended onceattended 2-4x's>6x's

4 talks & 9 lean coffees since July2013

How did we reach them?Key Partnerships:• Local User Groups:

OneTug, OJUG, Tampa Bay Agile, South FL Agile (SFAA), IIBA







workshops

Value Prop.:










Key Resources:• Meeting Space• Downtown:

Envy Labs!!!• South Orl? Kony• Lake Mary?• UCF


G+



Practice

What did we need?Key Partnerships:• Local User Groups:








workshops

Value Prop.:













G+



Metrics?

What’s next

• Lean Coffee returns (in new locations)• More guest speakers (popular agile coaches)• Joint events:

– (promote w/OneTug) Agile track at Orlando Code Camp 3/24/14

– (plan w/Tampa Bay Agile) First Agile Open – June in Tampa

– (w/IIBA) planning in the works– Agile2014 in Orlando July 2014! -> special guests???

• What else? – Stay for a Lean Coffee session

Mark Kilby

Enterprise Agile Coach

[email protected]

[email protected]

@mkilby– twitter

http://markkilby.com

THANKS!

Questions?

Join us for Lean Coffee on FridaysAgileOrlando.com



Community Canvas TemplateKey Partnerships:• What people or

groups are external to the community but of paramount value?

Key Activities:• How will the

community interact?

Value Prop.:• WIIFM? (May

vary by member)• What can this

offer, that other avenues can’t?

Relationships:• How are people

related?

Member Segments:• Are there

different groups of members?

Key Resources:• What resources

are available to be brought to bear?

Channels:• How will people

interact?

Cost Structure:• What is the cost of this community both financial and

non-financial?• How much does a community member pay (in time,

frustration, distraction, etc.) in order to be a part of this community?

Revenue (Value) Streams:• What value are people getting out of being part of

this community?• What value does the organization get by supporting

this community?


Agile orlando community canvas review 201401 kilby

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