Agile Online Marketing
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21-Oct-2014 -
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Transcript of Agile Online Marketing
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AGILE ONLINE MARKETINGAN INNOVATIVE APPROACH TO DIGITAL ASS KICKING
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Online marketing?
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Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.
Source: http://www.techopedia.com/definition/26363/online-marketing
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‣ SEO
‣ SEA
‣ Social
‣ Affiliate
‣ Content-marketing
‣ Campaigns
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Goals
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‣ Rankings
‣ Visits & visitors
‣ Subscriptions
‣ Sales
‣ Leads
‣ Views
‣ Likes
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How?
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A highly specialized online marketing team.
Which I control, together with an experienced marketing consultant.
Which isn’t limited to two or three assignments.
But can do everything, in regards to predetermined KPI’s.
If only there was...
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Does����������� ������������������ this����������� ������������������ ring����������� ������������������ a����������� ������������������ bell?
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clear����������� ������������������ targets����������� ������������������ and����������� ������������������ KPI’s
Full����������� ������������������ control����������� ������������������ in����������� ������������������ one����������� ������������������ schedule
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Start
At the start of each month, we have a marketing meeting.
November December January February March
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Start
We define what assignments have to be completed, and what the entire team will be working on.
November December January February March
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Start
After each month, we evaluate and start the briefing for the following month.
November December January February March
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0
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M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Fixed budget, but variable assignments
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0
4000
8000
12000
16000
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Fixed budget, but variable assignements
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0
4000
8000
12000
16000
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Fixed budget, but variable assignements
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0
4000
8000
12000
16000
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Fixed budget, but variable assignements
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Think
Do
Learn
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Think Think Think
Do Do Do
Learn Learn Learn
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Before we get going: Strategy
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Advocacy
Action
Awareness
Appreciation
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Advocacy
Action
Awareness
Appreciation
Is����������� ������������������ your����������� ������������������ audienceable����������� ������������������ to����������� ������������������ discover����������� ������������������ you?
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Advocacy
Action
Awareness
Appreciation
Is����������� ������������������ your����������� ������������������ audience����������� ������������������
able����������� ������������������ to����������� ������������������ engage����������� ������������������
with����������� ������������������ you?
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Advocacy
Action
Awareness
Appreciation
Is����������� ������������������ your����������� ������������������ audience����������� ������������������
able����������� ������������������ to����������� ������������������ refer����������� ������������������
other����������� ������������������ to����������� ������������������ you?
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Advocacy
Action
Awareness
AppreciationIs����������� ������������������ your����������� ������������������ audienceable����������� ������������������ to����������� ������������������ take����������� ������������������
action?
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PaidOwned Earned
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PaidOwned Earned
Channel����������� ������������������ which����������� ������������������ a����������� ������������������
brand����������� ������������������ controls
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PaidOwned Earned
Brand����������� ������������������ pays����������� ������������������ to����������� ������������������
leverage����������� ������������������ a����������� ������������������ channel
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PaidOwned Earned
When����������� ������������������ the����������� ������������������ audience����������� ������������������
becomes����������� ������������������ the����������� ������������������ channel
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Paid
Owned
Earned
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Paid
Owned
Earned
Advocacy Action
Awareness Appreciation
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Facebook pageLinkedIn company page
Owned
Paid
Earned
Awareness Appreciation AdvocacyAction
Natural Search Word of Mouth
Natural Search Natural Search Natural Search
GDN, Google Search Het Nieuwsblad, De Standaard, De Morgen, GVA, HBVL, Zimmo Facebook AdvertisingLigatusLinkedIn advertising
Facebook Exchange LinkedIn advertising
Google RemarketingFacebook Exchange
Facebook Exchange
Geopunt.beFacebook PageLinkedIn company page
Facebook pageLinkedIn company page
Geopunt.be
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Your marketing team expanded with highly experienced online marketeers.
!
Full control over the what, why and how.
!
Strong focus on a long term strategy, clear KPI’s and an innovative approach.
!
It all comes down to this:
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ClientAgency
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ClientAgency
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We deliver strategy, execution and tools to help you kick ass in digital.
We will make you awesome in digital.
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Questions?