Agile Innova,on System - CMU · Agile Innova,on System Dave Mawhinney Serial Entrepreneur June 2013...

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Transcript of Agile Innova,on System - CMU · Agile Innova,on System Dave Mawhinney Serial Entrepreneur June 2013...

AgileInnova,onSystem

DaveMawhinneySerialEntrepreneurJune2013

LeanStartupConcepts

1.)Introduc4ontoAgile&LeanStartups-DaveMawhinney

2.)Video“TheLeanStartup:Innova4onThroughExperimenta4on.”EricRies,Web2.0SanFrancisco2010

3.)Videos,“HowWeValidatedCustomerNeed”,RobDaley,4Moms

Agenda

©DaveMawhinney2012

ElaineChen“#Leanstartup–HardwareEdi4on”hVp://www.slideshare.net/chenelaine/lean-startup-hardware-edi4on-20563840

MikeKuniavsky“LeanHardwarestartups”hVp://www.slideshare.net/mikek/lean-hardware-startups-elements-of-a-ubiquitous-compu4ng-innova4on-ecosystem

ThatLeanStartupCrapisjustforlightweightWeb2.0

ThereisNothingNewUndertheSun!!

©DaveMawhinney2012

Source:h6p://en.wikipedia.org/wiki/Kaizen

Kaizen!

Rapid,Con4nuous,Incremental,Improvement

In1951,aspartoftheUnitedStatesefforttorebuildJapaneseindustry,theCivilCommunicaMonsSecMon’s(CCS)EconomicandScienMficSecMon(ESS)developedthetrainingfilm"Improvementin4Steps"(KaizenenoYonDankai).ThisistheoriginalintroducMonof"Kaizen"toJapan.

Forthepioneering,introducing,andimplemenMngKaizeninJapan,theEmperorofJapanawardedtheSecondOrderMedaloftheSacredTreasuretoDr.W.EdwardsDemingin1960.

OriginsofKaizen,Lean&Agile

©DaveMawhinney2012

2001:AgileManifestoWeareuncoveringbe6erwaysofdevelopingsoYwarebydoingitandhelpingothersdoit.Throughthisworkwehavecometovalue:Individualsandinterac4onsoverprocessesandtoolsWorkingsofwareovercomprehensivedocumentaMonCustomercollabora4onovercontractnegoMaMonRespondingtochangeoverfollowingaplanThatis,whilethereisvalueintheitemsontheright,wevaluetheitemsontheleYmore.

Sutherland&ScwaberFathersofScrum

©DaveMawhinney2012

Whydomoststart-upsfail?

Theydon’ttalktocustomersearlyandofenenough!©DaveMawhinney2012

Willthedogseatthedogfood?

AnotherEvolu4on:MVP

???????????©DaveMawhinney2016

Minamally

Awesome

Product

X

Blank,Reis,Eisenmann

MinimalViableProduct–LeanStartups

©DaveMawhinney2012

CustomerDevelopment

TheLeanStartup!

meetsAgileProductDevelopment

©DaveMawhinney2012

ThereisNothingNewUndertheSun!!

©DaveMawhinney2012

TheScien4ficMethod

ThreeFailureModes

2.SignaltoNoiseProblem

1.FalsePosiMve

3.YourProductisnotGoodEnough!

©DaveMawhinney2016

TheGoodnessFactor

DonJonesRobotEntrepreneur&VC

IfyouenteramarketthathasanexisMngsoluMonandyourproductisthesame“price”,thenyoumustbeTHREETIMESBETTER.

Or,ifyouofferthesamebenefit,youmustbeTHREETIMESCHEAPER.

Why?

PeopleareLAZY!!!ThegreatHABITFORCEishardtobreak.SoyoumusthaveaGOODNESSFACTORtocompelthemtochange!

TheGoodnessFactor

DonJonesRobotEntrepreneur&VC

Quan4ta4veBenefits

1.SavesTime

2.Saves/MakesMoney

3.Hooksyouup!4.Fame/RecogniMon5.Altruism/DoingGood