AGILE-ENABLED PRODUCT INNOVATION

Ben Melbourne

June 15, 2015

S y d n e y A u s t r a l i a

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DISRUPTION

Image source: http://floridapolitics.s3.amazonaws.com/wp-content/uploads/2015/02/09061713/disruption.jpg

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Uber has taken 10% of the Australian Taxi market in 2 years.

getpocketbook.com/blog/the-rise-and-rise-of-uber-in-australia/

DISRUPTION

Image source: http://www.seetherealsydney.com/taxi/

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PRODUCT INNOVATION

Image source: http://pixshark.com/broken-light-bulb.htm

Image source: www.emeraldinteriordesign.ie/blog/the-colour-of-love/hug-salt-pepper-shakers-alberto-mantilla1

INNOVATION +

AGILE

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Turning ideas into successful products that customers will pay for.

PRODUCT INNOVATION

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http://www.moderndesign.org/2010/08/extra-large-bulb-light.html

Image source: www.moderndesign.org/2010/08/extra-large-bulb-light.html

NETWORKS OF IDEAS

Image source: https://asianpeach.wordpress.com/tag/light-bulbs/

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I have not failed. I've just found

10,000 ways that won't work.

.

Thomas A. Edison

Image source: http://imgkid.com/thomas-edison-old-light-bulb.shtml

AGILE Image source: http://martinfowler.com/articles/itsNotJustStandingUp.html - Karthik Chandrasekarial (ThoughtWorks Pune Office)

AGILE PRINCIPLES

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Data driven

Iterative Cross functional

Adaptive Embrace learning

Vision led

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BECOME THE DISRUPTOR

Image source: http://floridapolitics.s3.amazonaws.com/wp-content/uploads/2015/02/09061713/disruption.jpg

HOW DO WE GET THERE?

13 Image source: ThoughtWorks

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TAKE EVERYONE ALONG FOR THE RIDE

Marketing Security Designer Exec Customers Analyst Product

Developer

DIFFERENT PERSPECTIVES

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Customer (desirability)

Technology (feasibility) Business

(viability)

Product Innovation

DIFFERENT MODES

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DISCOVER EXECUTE

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UNDERSTAND THE PROBLEM

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FOCUS ON THE FIRST CHALLENGE TO TACKLE

Image source: Diana Adorno

19 Image source: Diana Adorno

USE RICH DISCOVERY TECHNIQUES

Innovation Lab.

www.thoughtworks.com/clients/woolworths

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SET UP CLOSE TO CUSTOMERS

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PROTOTYPE & TEST

COLLECT INSIGHTS & LEARN

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GENERATE MORE IDEAS

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TEST AGAIN

Life is too short to build something that

nobody wants. . Ash Muayra

Author Running Lean

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START BUILDING BY CREATING A VISION

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GENERATE LOTS OF IDEAS

COLLABORATIVE DESIGN

DIVERGE & CONVERGE

DIVERGE & CONVERGE CONTINUALLY

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COLLABORATIVE DESIGN

Analyst

Marketing

Designer Product

Call centre

Developer

Director

INNOVATION IS A TEAM SPORT

VALIDATE YOUR IDEAS

WHICH IDEAS DO YOU TEST?

Appearance & interaction

Product structure

Product pricing

Cost & revenue structure

Customer value proposition

Business model

WHAT TO TEST

COMPARE THE VALUE VS. RISK

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Profitability

Customer need

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Technical Feasibility

Market fit

High Low Value

Risk/uncertainty

Usability testing is the killing field of cherished notions.

DAVID ORR http://uxmag.com/articles/user-experience-for-developers

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TEST YOUR IDEAS …AT SPEED

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TEST YOUR IDEAS …IN CODE

TEST YOUR IDEAS …BY RELEASING THEM

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BE RUTHLESS ABOUT SCOPE

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XXXX XXXX

TAKE LOTS OF SMALL BETS

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www.thoughtworks.com/clients/curtin-university

47 www.fireballsinthesky.com.au/

48 www.fireballsinthesky.com.au/

49 www.fireballsinthesky.com.au/

50 Image source: David Colls

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BUILD

MEASURE

LEARN

PREPARE TO LEARN

Ideas are cheap, action is gold.

GREGG GIRLING Culture Hacker at ThoughtWorks

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QUESTIONS?

Ben Melbourne www.thoughtworks.com

@benmelb