Agile Business

AGILE BUSINESSCarol Morgan Cox@CivicLink

Carol Morgan CoxInterMedia4web.com

Full Sail University

iSummit 2012

What I Do

Agile Business

@CivicLink



An Early Lesson in Agility

Company A•Took months to decide on a logo

•Wedded to third-party technology partner that was inflexible & complicated

@CivicLink

Company B•Fast decision-making

•Switched technology from established provider to new (unproven) tech company

Result: Improved productivity andincreased revenue

Result: Loss of revenue and morale;missed marketplace opportunity



Agile Business

What Agile Is Not

Knee-jerk reactions

Circumventing existingprocesses

Architecture

@CivicLink

What Agile Is

Attitude and PhilosophyWelcome change & make adjustmentsAwareness and ActionAbility to see and seize opportunities

People-focused



Agile Business

Startups & Business Models

Product & ProcessDevelopment

MarketingCampaigns

Information & Data Analysis

Where can you apply Agile philosophy?


Full Sail University@CivicLink

Agile Business

Why be Agile?

Regular feedback and implementation

Provide More Value to CustomersHigher quality productsSense of accomplishmentAutonomy & collaboration

Improve Productivity & Morale

Start bringing in revenue nowStay ahead of competition

Achieve Business Goals

Don’t get trapped in the“innovator’s dilemma”

Encourage Innovation

@CivicLink



Agile Business

@CivicLink

“The Lean Startup”, Eric Ries



Agile Business

@CivicLink


Continuous, Validated Learning



Agile Business

@CivicLink


Minimum Viable Product



Agile Business

“Our job was to find a synthesis between our vision and what customers would accept; it wasn’t to capitulate to what customers thought they wanted or to tell customers what they ought to want.”

@CivicLink

Eric Ries, The Lean Startup



Agile Business

@CivicLink

Don’t Make Assumptions Without Validating



Agile Business

@CivicLink

Get Instant Feedback from Your Visitors & Users



Agile Business

@CivicLink

Get Detailed Feedback from Target Audience



Agile Business

@CivicLink

Agile Product Development



Agile Business

@CivicLink

New Product = New Opportunities



Agile Business

How to be Agile

AwarenessCustomersPartners/SuppliersCompetitorsIndustry

IdeasInnovation, not justimprovements

ActionPut it out in the worldBuild-Measure-Learn

@CivicLink



Agile Business

“We don’t finish our films, we release them.”

@CivicLink

John Lasseter, Pixar

“Build half a product, not a half-assed product.”Jason Fried, 37 Signals

“Little Bets” by Peter Sims; “Rework” by Jason Fried & David Heinemeier Hansson



Agile Business

Carol Morgan Cox@CivicLink

iSummit 2012

THANK YOU!



Agile Business

Technology

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