AGI Digital Marketing

AGI CDChttp://agicdc.com

Strengthening Business Through Digital Marketing

“If your business is not on internet, then your business will be out of business”

Bill Gates


What is Digital Marketing and its basics

WHAT IS MARKETING ?Marketing is basically making people aware of the types and the quality of the products you make and making them aware of your presence.

Four Keys Of MarketingTargeting AudienceReach of MarketingDuration of SuccessPrice of Marketing


AdvantagesReach a larger audience – Global Reach

planning to execution is quick & can reach to Right Target Audience

Highly cost effective then the traditional ways of marketing

Reduces Gestation period from lead to sale & high Returns over Investment

Has the power to get viral quickly and increase scale of business

Larger shell life & marketing success can be measured with the help of analytics tool


Some Statistics

85% people search before purchase or

finding a business source


Some Statistics


Some Statistics

Approx. 80% of internet users are active on

Social Media

Website Mobile


Some Statistics

Is your business online?

Website Mobile


PILLARS OF DIGITAL MARKETING

Having a

Website

Rich Content

Email Marketin

g

Hyper Local

Marketing

Social Media

Marketing

Paid Campaig

n

Organic/SEO

MobileMarketin

g


Website

• It is very important and the first step to go for digital marketing

• Informative – right content for right buyers• Rich in content• Real pictures• Fast to open • Responsive



Latest Trends in Website DevelopmentRESPONSIVE WEBSITE



Rich ContentCopy dose not work

TipsOriginal/unique content have more mileage

Digital content is base or back-bone of digital marketingRelevant content is must on website, blogs, social media posts



Email MarketingHow many of you actually have a database of email of their clients, or people you had talked but did not mature a deal?

Tips• Your email should have your own words – no copy

• Have your own domain instead of using a free email service• Can use some email cloak service to track email clicks

• Best time to email and be consistent on this, eg. morning 9-10 am and evening 3-4 pm

•Choice of words you use in email (should avoid certain words like FREE, ORDER NOW, APPLY NOW, LIMITED TIME, etc – they

are spam


Hyper Local Marketing

• Hyper local marketing is defined to local geographic area or regions and the best way to be present in local marketing is

“Google My Business” and “ Search Places”

• Choose your keyword according to the local market also.

• Industries best suited for Hyperloacal marketing are like – Wedding venues, Schools, Local Stores, Local service providers

like AMC’s etc.

• Reviews are very important in local hyper marketing



GOOGLE MY BUSINESS


PILLARS OF DIGITAL MARKETINGSocial Media Marketing (SMM)

Have you ever noticed people in a coffee shop ,airport or railway stations, family gathering ,etc what is one thing that grab their maximum attention?

They are communicating someway or the other in a social network.SMM is a way to have presence in digital world or creating a community around your brand of people who are interested in hearing about your product, Creating a group to sell, to create an image, to improve your processes etc. is up to you



SMMMicro

Blogging

Publish

Post/Share

Photo Sharing


SEARCH ENGINE OPTIMIZATION (SEO)

SEOSEO stands for “search engine

optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “paid” search

results on search engines


ROLE of SEO


Advantages


TYPES OF SEO


TYPES OF SEO

ON-PAGEIn search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page

listing in natural search results. These factors are

controlled by you or by coding on your page.


TYPES OF SEO

OFF - PAGE

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

ALSO ADD PPC – Pay Per Click or Google AdWords


SEO CYCLE


Paid Campaigns

AGI Digital Marketing

Marketing

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