A White Paper Guide from

Aggressively

GROWING

Your Business

TAILOR-MADE STRATEGIES THAT WORK FAST

Aggressive Growth Marketing ©2017

www.aggressivegrowthmarketing.com | +44 020 7692 8960

CONTENTS

EXECUTIVE SUMMARY .............................................................................. 3

Why does growing your business matter?........................................ 3

THE PROBLEM WITH BUSINESS GROWTH ............................................ 5

What does it mean for a business to be stagnant? ......................... 5

DEVELOPING GROWTH STRATEGIES ..................................................... 7

Strategies for Development ................................................................ 7

1. Market Penetration ................................................................... 8

2. Market Development ................................................................ 8

3. Diversification ............................................................................ 9

Fundamentals for Growing Your Start-Up ...................................... 10

1. Start Small ................................................................................ 11

2. Networking ............................................................................... 12

3. Content ..................................................................................... 12

4. Email ......................................................................................... 13

5. Social Media ............................................................................. 13

CONCLUSION .......................................................................................... 14

Aggressively Growing Your Business ©2017 Aggressive Growth Marketing 3

EXECUTIVE SUMMARY

Every business, whether big or small, shares the same

problem: finding ways to make the business grow. This is

true, especially for small businesses because most start-ups

and small businesses struggle to make it through to five

years.

So, what can start-ups and

small businesses do to grow

and survive? If a business does

not prepare for the future, how

will it grow?

This white paper argues that small businesses need to take

risks to achieve growth. By developing a growth strategy and

making strategic moves, both small and large businesses can

have a profitable future.

Why does growing your business

matter?

Growing your business matter. A business will not reach

sustainability if it does not understand the fundamentals of

business growth. Furthermore, growth is vitally important for

the success of every business.

Researchers have also confirmed that small businesses that

have a growth strategy and a defined purpose, are the ones

who are more likely to have a steady growth.

So, how can businesses develop a growth

strategy? And what are the fundamentals

of growth for small businesses?

There are many ways to develop a growth strategy, and a

business needs to be able to figure out what works best for it,

since what works for one company might not work for

another.

This white paper provides further insight as to how you can

develop a growth strategy for your business. The five

fundamentals of growing your business is also unveiled and

made available to you.

Aggressively Growing Your Business ©2017 Aggressive Growth Marketing 5

THE PROBLEM WITH BUSINESS

GROWTH

Most business owners cannot figure out what their values are

and what they can provide to differentiate themselves from

other businesses. They do not know who their ideal

customers are, so they cannot keep focus on growing their

businesses.

Identifying key areas of growth, can be challenging for some

business owners, so they cannot dedicate their time or input

more money in those avenues. These problems cause

businesses to become stagnant.

What does it mean for a business to

be stagnant?

To remain stagnant, means that the business is not growing.

The thing is, some business owners have stopped learning

and have taken a step back. They have no strategy to develop

their business but for a small business to grow and survive, it

needs to develop a growth strategy. It needs to have goals

that are realistic and achievable because without knowing the

direction your business is heading in; it will fail.

Therefore, it needs to develop a strategy to help it grow.

There may be some risk involved, but

without taking risks, you won’t get

anywhere, and isn’t keeping your business

alive worth the risk?

The problem is that, some small business owners are afraid

to take risks. They believe that they will lose everything if they

try something new. But not taking a risk, can also cause your

business to fail.

If you are not willing to work on that new idea for your

company, or launch a new venture, the opportunity that

awaits your new idea will never come true, and you will never

grow.

So, you need to take a chance and start thinking about

developing your growth strategy. Remember, according to

Henry Ford:

“The only real mistake is

the one from which we

learn nothing.”

Aggressively Growing Your Business ©2017 Aggressive Growth Marketing 7

DEVELOPING GROWTH STRATEGIES

There are many ways to develop your growth strategies. As

mentioned before, whether you are a small start-up or big

business, you need to identify the key areas in which you

think your business needs improvement and then work on

improving those areas.

Strategies for Development

As an existing or small business owner, you should know by

now what your values are and what you can provide

differently to stay ahead of your competitors. These are some

of the things that you need to know:

• What your current revenue streams are and determine how

you can add more revenue for your business to be more

profitable.

• Stop focusing on the weaknesses, and focus more on the

business’s strengths.

• Know who your ideal customers are, focus on them, and try

to satisfy their needs.

Once you know these areas, then work on strengthening

other areas of the business growth strategy, such as:

1. Market Penetration

You can increase the market share of a current product

by improving the product or developing a new

marketing channel for it.

Increasing market share simply means that you will

increase the percentage of shares that you have in the

total market for products and services. For example, if

you gain £2 million for your annual sales, and the total

sales for the year in your industry is £200 million, your

company’s market share will be 2%. Therefore, your

aim would be to increase your market share.

There is not much of a risk associated with market

penetration, because it’s just a business growth

strategy to help you to focus on increasing marketing

and sales. However, it is the first step towards business

growth.

2. Market Development

Market development means determining new markets

for current markets and products. Your main aim in

market development is to target customers in your

industry who are not buying. Try to get them as

potential buyers.

Aggressively Growing Your Business ©2017 Aggressive Growth Marketing 9

3. Diversification

Diversification can also be considered. This involve

developing new products that fall outside of the

business’s current offerings and would broaden its

portfolio.

Choosing the right growth strategy will require thorough

research, evaluation and planning as well as careful market

analysis.

“Market Penetration is

the first step towards

growth”

MARKETING AND GROWTH HACKING

Every new business owner gets excited about a new business

venture. Then, after some time, reality kicks in and they

realise that managing a business is not as easy as it may

seem. It can be a very tricky thing to market the business and

to make it grow.

So, what can new business owners do to

grow their business and to reap success?

Fundamentals for Growing Your Start-

Up

Here are five top tips in marketing and growth hacking to

help you to grow your startup.

5 Fundamentals

ofGrowth

Start Small

Network

Social

MediaEmail

Content

Aggressively Growing Your Business ©2017 Aggressive Growth Marketing 11

1. Start Small

The one mistake that many start-ups make is to try to

market everything at once. It’s better to start off

targeting a small niche of consumers first. After a

while, if that goes well, then you can consider

expanding your range and start marketing to more

people.

Focusing on just a small niche

might work out best for you.

For example, when Dale

Carnegie wrote his book “How to Win Friends and

Influence people,” that was published in 1936, he had no

idea that what started as just a short talk and a few

notes on a piece of card would have gained him the

recognition he has today. What he did was to focus on

starting small before gradually expanding.

Another perfect example of a business that started

small and is now a multi-million Pound company is

Coca-Cola. Coca-Cola started out selling just nine

drinks per day during the first year of business, and

today, Coca-Cola is a household name, selling more

than 1.6 billion dinks per day.

“The best things we come

to know and love, started

as small things”

– Joel Gascoigne

2. Networking

This should be one of the top things for anyone

starting out to do.

o Build an online network with key influencers

within your industry. It can be a very powerful

thing to have people share your brand, just

because they want to.

o Get out there and “meet” people.

o Be socially active with influential people.

• Follow their blogs and social networks and

comment on their posts.

• Share their posts with your friends.

• Engage with them and make them notice you.

But don’t be a pest about it.

• Show them you care about them and their

work, and that they should care about you,

too.

More tools are available online that can help you find

influential networks and bloggers in your industry

based on your product’s keywords.

3. Content

Always remember that content is king.

o Publish your content regularly. It can be

anything, but at least some of it should be

related to your industry niche, and your content

should also be relevant to your potential

customers. Post things they’ll be inclined to

share with family and friends.

o Make sure your posts contain keywords that

SEO will pick up so your site ranks higher in

searches.

Aggressively Growing Your Business ©2017 Aggressive Growth Marketing 13

o Use images and videos. This will catch their

attention and help them feel like they’re

engaging with you.

o Publish “how to” guides. People like guides to

help them with things. Making them

downloadable is even better.

4. Email

Email marketing is an effective way to get more

exposure.

o Build an email/subscriber list, if you don’t have

one yet. This is as easy as placing an opt-in form

on your website or landing page.

o Offer some sort of incentive for them to sign

up for your newsletter or email automation

workflow.

o Host contests, this is a great way to gather e-

mail addresses. Once you have them, you can

keep in touch with them, offer them periodic

specials, etc., to keep them engaged with you.

5. Social Media

Almost every business is using social media nowadays.

But not all social media sites are for everyone. For

example, Instagram may work well for someone in the

fashion industry, but not for a technology company.

o Use social media to amplify your content.

o Find the networks that will work best for you.

o Post relevant content that people will want to

share.

o Respond to comments and messages in a timely

manner.

o Be active and engage with your followers.

CONCLUSION

Don’t be afraid to take risks. Identify and work on the areas of

your business that needs to grow and use business growth

strategies such as:

• Market Penetration

• Market Development

• Diversification

Remember to apply the five fundamentals to market and

grow your small business:

• Start Small

• Networking

• Content

• Email

• Social Media

Once you are persistent, you will reap excellent results.

We Innovate. You Escalate.

Forward thinking marketing that will grow your business in 7 days

We are called Aggressive Growth Marketing for a reason. Our team

offers services that are designed to stimulate clear, measurable results

within days.

Kelly Bolton

Founder and Director www.aggressivegrowthmarketing.com | +44 020 7692 8960