Aggressive Offline Marketing Techniques

18
1 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses Welcome Offline Marketers, Aggressive Offline Marketing Techniques is designed to help you get more customers to your Offline Marketing Business and help you earn more money while doing it. Enjoy! “Whether you think you can, or think you can’t. You’re right.” Henry Ford Do you have offline customers already? Do you think your clients would be interested in also getting their own App that works on iPhone and Android Apps? You can have their App ready in less than a day and you can charge them whatever price you want while you keep 100% of the sale as an Instant App Wizard Reseller. Your customer will be able to Text message users who have their App installed. Your customers will have some extremely powerful tools at their fingertips.
  • date post

    21-Oct-2014
  • Category

    Business

  • view

    677
  • download

    0

description

Marketers have been selling SEO services to local businesses for a few years now and this istypically referred to as Offline Marketing. Now you can also sell apps to local businesses whichcan be quite profitable depending on how effectively it is executed. The fact that networking isconsidered to have the potential to help you outsource on a relatively larger scale increasingyour chances of finding better business opportunities to achieve your business goals is to blamefor the current internet craze. This being the case, many people are struggling to come to termswith the impacts brought about by the internet on SEO marketing.

Transcript of Aggressive Offline Marketing Techniques

Page 1: Aggressive Offline Marketing Techniques

1 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

Welcome Offline Marketers, Aggressive Offline Marketing Techniques is designed to help you get more customers to your Offline Marketing Business and help you earn more money while doing it. Enjoy!

“Whether you think you can, or think you can’t. You’re right.” Henry Ford

Do you have offline customers already? Do you think your clients would be interested in also getting their own App that works on iPhone and Android Apps? You can have their App ready in less than a day and you can charge them whatever price you want while you keep 100% of the sale as an Instant App Wizard Reseller. Your customer will be able to Text message users who have their App installed. Your customers will have some extremely powerful tools at their fingertips.

Page 2: Aggressive Offline Marketing Techniques

2 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

They will be able to log into your new private label marketing platform and update their own app by themselves. One of the biggest features is the Marketing Platform, customer simply types one message and it sends that via Text Message to their App users, Emails users on the VIP offers list, posts the message to your customers Facebook and posts the message to your customers Twitter feed all at the same time. That is powerful and any business you pitch this to will want their own App.

Table of Contents Chapter 1 How to get started in Offline Marketing Chapter 2 Cold Calling Strategies – Including a proven cold call script Chapter 3 Online Lead Generation Techniques Chapter 4 Selling Apps to Local Businesses - Huge New Income Stream!

Page 3: Aggressive Offline Marketing Techniques

3 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

Aggressive Offline Marketing Techniques

Chapter 1 – How to get started in Offline Marketing

Marketers have been selling SEO services to local businesses for a few years now and this is typically referred to as Offline Marketing. Now you can also sell apps to local businesses which can be quite profitable depending on how effectively it is executed. The fact that networking is considered to have the potential to help you outsource on a relatively larger scale increasing your chances of finding better business opportunities to achieve your business goals is to blame for the current internet craze. This being the case, many people are struggling to come to terms with the impacts brought about by the internet on SEO marketing. On the other hand, a few of those already well acquainted with how the entire system works have already taken advantage of the opportunity that presented itself, using it as the main center of focus for their marketing and promotional strategies while forgetting all about offline markets. This is why as a wise entrepreneur, you should seriously consider finding out more about offline marketing tactics in order to find out the best way to supply and meet the demand for your services from offline markets. This will serve as a pacesetter even as you get to know more having only started selling SEO services and applications to businesses. Offline marketing strategies such as newspaper advertising, yellow page advertising and even commercials have the potential of making your business very lucrative and even more appealing especially to offline markets considering the fact that offline advertising is very affordable. Over the past few years, there have been a significant number of successful SEO sales to various companies. Unfortunately, for a few companies, these sales turned out to be ineffective for varied reasons most of which you will get to know as you continue reading. This is why having been part of a few of the successful SEO sales pitches, I decided to analyze a sample of the sales in order to establish some of the useful key elements that may assist upcoming entrepreneurs and companies to successfully start selling SEO services and applications to business for instance. Finding from my analysis of the sales pitches indicate that; simplicity, planning and passion are some of the key elements to successfully selling SEO services and consequently winning over new SEO business. This is why;

Page 4: Aggressive Offline Marketing Techniques

4 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

Planning: consider failing to plan as a strategy for planning to fail. For you to successfully start off selling SEO services and applications to potential businesses, it is advisable that you carry out a brief research for every prospective client's site. This will allow you to find out more about the available opportunities with positive impacts to the business prior to pitching SEO services. Take care not to give out solutions in your pitch. This means that you have to be able to point out to your prospective client where they are falling short in their SEO efforts and operations. In return, take advantage of the opportunity, briefly explaining to them how you intend to approach and fix the pit falls in the operations. By doing so, the client will have a clear picture of the opportunity at hand and will be able to make an informed decision having evaluated the possibilities of you (or the agency you represent) to set them back on track courtesy of your SEO services coupled with additional applications for businesses. Simplicity: This is another important factor in the process of getting started selling SEO services to businesses because it appeals to your target market and audiences. Not everybody is a SEO geek like you are. By portraying simplicity, chances of confusing audiences and alienating them by addressing them over their heads about what they do not understand are very slim plus you will be able to convince potential clients that you will always guarantee them quality while handling any jobs, projects or tenders awarded to you at the moment or even in future. I will advise that you explain yourself on a higher level stressing more on the potential opportunities you have identified are relevant to their sites. Crown it all up with your previous success history while dealing with similar clients as themselves. Passion: Be passionate about the set objectives and the goals you wish to achieve. Let all your prospective clients see the passion and enthusiasm as well as quality assurance in your presentation and professional approach you take while selling out your SEO services and applications for businesses. Make sure you establish a balance in the passion and your professionalism with regard to SEO services. Generally, make the client very happy for having chosen to hire your skills and use of SEO services. Still on how to get started selling SEO services and applications to local businesses, I would recommend you to consider working guided by relatively affordable marketing plans. This is important for you considering that search engine specifications primarily create a stable clientele base with the potential of boosting your SEO services sales. Put to good use the fact that you (or the agency you represent) might just be getting familiar with the retail system set-up. Take time to think about the manner in which search engine marketing is peculiar because this will not only promote your sales but equally make your experience with search engines a breeze. Today more than ever, digital marketing highly influences offline purchases with close to 90 percent of consumers shopping in key retail categories having done prior searches on search engines. This goes a long way in affecting even offline sales hence the need for offline marketers to capitalize in new consumer insights. Therefore, if you are intending to start selling

Page 5: Aggressive Offline Marketing Techniques

5 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

SEO services and applications to businesses, it is important that you take a different approach, different from what has been done previously. Do not restrict yourself only to direct responses and common awareness campaigns; instead work towards influencing prospective client's purchasing powers as well as decision making. This can be achieved by doing the following: Identify Yourself with Leading Brand Promoters In selling SEO services, you will agree with me that customer relationship marketing is vital not only for the success of a particular company, but also for the sustenance of its digital marketing mix (which stands to promote offline purchases and serves as an advantage to your SEO services sales intentions). At this point, loyal clients are able to serve as the brand marketers, further promoting and increasing sales. This means that if you are looking to sell your SEO services, identifying your brand marketers should be a top priority. In fact, if you have a customer database with contacts, it will be an added advantage as you will be in a better position to pinpoint brand evangelists using the net promotional score surveys. On a scale of 0 – 10, customers who rate you highly should be your brand marketers. Online Reviews Statistics show that close to 85% of consumers purchase decisions are influenced by customer reviews. Having positive reviews for your product ensures that it gains the confidence of several potential customers and clients. Search engines such as Google tend to give more credit to local listings that have more reviews. Faking reviews is not a genuine move and is highly discouraged. This is because as a beginner, you are looking forward to the successful sale of your SEO services and applications to better reach out to most of your loyal clients in order to advocate and increase the volume of your sales. If you happen to have promoter segments, you might consider setting up your contacts and ask your brand advocates making reviews for your target audiences. Establish a Customer Support Community Operating a moderate customer support community also serves to amplify the voices of your brand evangelists as well as supporting your bid to sell SEO services and applications to businesses. This is because such an initiative will serve as a platform where customers get to share their thoughts while at the same time having their questions answered through this interactive segment. As a result of this a significant amount of SEO friendly user generated content and sales ideas are likely to be crop up. Being that most of this will be directly or indirectly related to your products, you are likely to find sales very easy when you get started selling out SEO services to prospective clients. Remember search engines serve as the most preferred choice by most customers to make informed decisions on purchases. Interact Socially with Clients Besides setting up a community support center, it is important that you go out of your way to find out the details of issues relating to your product brand, your services, the industry as well

Page 6: Aggressive Offline Marketing Techniques

6 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

as your consumers. Reports indicate that most consumers spend at least 25% of their online time browsing through social sites as a result sustaining close to 500 billion social brand impressions annually. This is why even as you get started learning how to start selling SEO services to businesses, take time to closely monitor social media networks to trace responses to relevant questions which in turn allow you to improve your offline marketing tactics to appeal to a wider clientele base for your SEO services. This generally means unlimited interaction with customer involved with your product. Engaging consumers in such non branded oriented chats is healthy for your sales as it will serve as a genuine guarantee for credibility in a relatively resourceful industry. Have promotional items promotional items is very important for your sales campaigns; this is because they will help you come up with useful leads for network marketing strategy while considering offline marketing tactics for business. Only use branded promotional items embedded with your logo for sales awareness. By doing so you are sure that prospective clients will start developing interest in what services you have to offer especially once they notice that it is gaining popularity and has the potential to generally improve their online presence. Opt for promotional items you personally consider will appeal most to your targeted demographic, this is important because you are likely to attract the much needed attention for your SEO services and applications dimed for local business. The retail industry is not a field of dreams meaning without a proper and comprehensive marketing strategy you are bound to fail in you bid to sell SEO services and applications to local businesses. Remember, for offline markets, consider offline media as stated above bearing in mind that they are a perfect way to create brand awareness. Do not solely rely on these to close on a deal opt for alternatives as this will help you track the unpredictable habits of consumer's media habits as much as the web is already considered to have prominently dominated in influencing consumer purchasing decision making. This doesn't mean that you must put up an ecommerce site in order to sell out instead you simply need to focus more on how best to make the best off awareness and promotional campaigns.

Chapter 2 – Cold Calling Strategies

What is cold calling? Is it beneficial to my sales? Cold calling or canvassing as it is commonly known refers to the first open minded, meaningful calls you make to prospective clients professionally approaching them with sensible business prepositions characterized by mutual benefits. This is beneficial to your sales considering the fact that it serves as a key factor which has the potential to boost your returns if used appropriately in your marketing campaigns. Having the best cold calling techniques serves as an added advantage to your business because

Page 7: Aggressive Offline Marketing Techniques

7 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

it allows you to improve other aspects of your business such as communication. Cold calling methods are also useful in many aspects of business and external work communications. As an entrepreneur, if you haven't had the chance to take advantage of cold calling strategies to improve your business, particularly your sales, then it is advisable take it upon yourself being that generous cold calling techniques are a fundamental capability that is highly transferable. Notably, basic principles of cold calling techniques are amongst the characteristic features of most prominent entrepreneurs. The fact that cold calling focuses on initiative and action is a guarantee for successful sales hence the importance of employing cold calling strategies while promoting your product brand aiming for higher sales. Why you need a cold calling strategies kit? Today's modern world is characterized by increased dependency on online marketing, social network media, email communication and content marketing. This should not be pre-determined cheaply granted but should be seen as an opportunity to generate new leads and contacts in the process promoting your product brand and increasing sales. Cold calling may seem like an ancient marketing strategy which is unacceptable. Besides the fact that successful entrepreneurs nurtured their business skills by employing basic principles of this marketing strategy, cold calling plan kits have been introduced making product brand promotions easy and general sales even easier. Cold calling marketing strategies kits are all inclusive and will always positively impact your sales considering the fact that it comprises of: • Detailed tips, tricks and techniques geared towards effective telephone pitches and additional win more business opportunities. • A number of secrets for cold calling success complied by experts from the different fields. • Examples of actual cold calling scripts that have helped secure appointments even with high profiled prospective buyers. • Sample checklists and worksheets to come help you come up with your own personal cold script. • Tutorials, on how to leverage voicemails to get prospective clients to give in your proposals. What cold calling strategies does to your sales? Normally as a sale's person you serve as a link between the customer and the supplier / source. This means that you are tasked with influencing the leveraging products and services accordingly. With all this in place cold calling strategy comes in to help you establish the key fundamentals which are extremely valuable to sustain your sales. Courtesy of cold calling strategies you are guaranteed a chance to choose the nature of your most ideal business preposition, how best to present it to your prospective clients while at the same time

Page 8: Aggressive Offline Marketing Techniques

8 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

communicating with potential customers. At this point, considering all stages of most sales processes, you may realize that cold calling strategies make it relatively easier for you not only to interpret and predict sales opportunities but also to control your market. Using cold calling strategies for your sales intentions puts you in the best position to control relationship and cooperation between customers and suppliers. It is equally crucial that even as you work toward meeting your set goals and objectives if you choose to implement the basic entrepreneurial principles of cold calling strategies focusing on more pertinent matters such as your target market place including your competitors and all the threats your sales are faced with. Successful cold calling strategies for offline marketing As an entrepreneur, to make cold calling strategies work for you, it is advisable to opt for the following: 1. Preparation: Before you call a prospective client it is vital that you plan in advance, set your objectives right and most importantly choose the best time to call as summarized below: A) Pre call planning: • According to research findings, this stands out as one of the fundamentals; when anticipating to make a fruitful conversation with a prospective client. When prepping to make a significant call, it is crucial that you have with you pieces of information that will help you not only introduce yourself but also professionally raise your business intentions in a manner that grabs the attention of the prospective client. It is during your discussion with such clients that you bring in the specific details of what you are dealing in. This helps you give a precise account of your company's' overall goals regarding business as you will be talking of specific features your product brand or service. • Prior to calling your prospect client, consult with your sales team for enough insights about your prospects business. Having done all the above your prospect client will is likely develop interest as these people are not damn and in the short term, you will get to discuss business with them. Potential clients will identify; with the help of initial approaches if your business prepositions are worthy of consideration. It's all up to you. B) Setting an objective Apart from the pre-call planning, cold calling strategies for offline marketing also require you to have set objectives clearly in writing prior to making that vital call. Why is this relevant? You might be wondering, this is because the main aim for making this call is to set up a meeting and not necessarily to promote your product brand or services that the work of telesales people in

Page 9: Aggressive Offline Marketing Techniques

9 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

case you might need any in your company. Having a set of objectives, serves as a gateway which allows you to bring in a possible business meeting to discuss and details of your proposals. • Remember your goal is to establish meeting with your prospect client and incase you deviate from this by giving out too much unnecessary information, your prospect is likely to make up his mind exceptionally early finally turning you down before you even have the chance of demonstrating the true of your products or services. Consider your call to a prospect client as an opportunity to build more and develop on a potential sales opportunity or introducing yourself as the best contact to consult in case of a situation change. C) Choosing the best time to Call • Besides choosing to call your prospect at a time when you are jovial, it is extremely urgent that your timing done perfectly. Calling your prospective at a time you are certain he is not only available but also free to talk reason being chances are if your approach is agreeable; the call will most certainly be characterized by a lot of explaining and discussions before you finally settle on a meeting date. It is pointless to call up a client during extreme hours. Consequently, it is recommended that prospective clients are best contacted in the course of the day probably towards weekends. During such times, people are usually relaxed and in extremely pleasant moods. 2. Introduction When introducing your outfit, try as much as possible to be relevant. Go straight to the point stating who you are, what you represent, the purpose of your call and the reason for requesting for a meeting at a later date or another time depending on the availability of your client. At this point, you are free to base your opening preposition explaining the details of your offer, take care not to go into details. 3. Ask questions The course of your talk, it is healthy that you engage your client in a brief question and answering session to allow him to enlighten you on his situation. At this point, you are likely have a clear picture on of the best approach employ so as to earn the complete trust as well as being able to predict how he prefers to get work done. 4. Do not judge Avoid taking sides especially when dealing with your customers; make sure you remain fair and neutral considering that most people prefer being helped to being judged. In fact, providing help and offering guidance is the best choice regardless of your field of specialty it is essential to consider this as it will help you come up with informed decisions that appeal most to both clients' suppliers and customers. This way you equally stand to benefits as you will also be

Page 10: Aggressive Offline Marketing Techniques

10 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

building up a trust worthy and reliable portfolio which upcoming business will not only look forward to but also approach in order to improve their marketing skills for their offline customer base. 5. Respond customer reviews Take it upon yourself to listen to your customers, read through customer reviews and responses on key matters related to your products or services. Do this from a customer perspective as an expert in marketing and sales and you will undoubtedly know where to improve to avoid operating self centered business activities. At this stage, it is equally valuable for you to review your visualized image and consider changing to a more appealing appearance of how people prefer seeing you for the sake of your product brand awareness promotions. 6. Educate and inform your markets about your offers. As a professional entrepreneur who understands the significance of an established offline customer base, make it one of your duties to reach out to your market audiences through formal multimedia means such as newspapers, bill board advertisements, and posters and even through commercials. At this point, you will have not only educated and informed your customers but also might have attracted the attention of potential business partners who might be interested in your offering or promoters who will help sell your products even further. They say information is power, this though is likely to apply in such a case considering the fact that collecting and responding to customer and clients' feedbacks allows you to maximize on sales dominating your competitors at all costs. This, therefore, requires that even as you choose to implement cold calling strategies have a different mindset different from the one focused on making sales instead aim at bring back to life business activities on the verge of being wiped out. Make your business environment pressure free address your partners with a tone of equality and mutual respect, avoid judging other or even taking sides and above all refrain from chasing prospective clients instead connect with them making a true connection which will easily allow them to discuss and raise issues affecting them and not you. Finally, look into prospect's problems as it this makes them feel secure knowing experienced people are into the challenges facing them.

Chapter 3 – Online Lead Generation Techniques Most companies have heavily invested in having an up-to-date website but they forget the urgency with which they need to have a system which will facilitate and direct them on how to build an inventory of leads. The kind of competition out there will leave no room for the misinformed businesses and these as you know, will end up in poor sales and business closure. You need to be aware on where and how to start getting your online traffic because lead

Page 11: Aggressive Offline Marketing Techniques

11 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

generation is by far indispensable for those looking to make huge online profits. For any sales activity to give remarkable results there must be willing clients, people who are interested in what you are selling and therefore, if you use lead generating techniques, it guarantees you higher sales and customers will develop a liking for both you and your product. Many a times, people talk of lead generating techniques but rarely will someone tell you exactly what they are. It is vital to note that there are numerous possibilities which are both easy and affordable to use. The goal in using these leads is to get as much traffic as you can. Therefore comprehensive knowledge about what you can do, how you can do it and when you can do it are critical to achieving your success. You need to identify your target groups first and thereafter choose a technique which works best in that market. Every industry and business has a special technique which, when employed guarantees maximum results. But in all this, the primary concept is similar. They will both help your business to gunner the necessary exposure it needs. A common equation to help you understand how this works is as follows; when you get exposed to your market, your online business will get traffic, the traffic will bring potential lead and the leads can easily be converted to sales if you have the right lead generating tool. The internet is today a promising market for those growing their businesses as well as for those who are just starting. Therefore if you are one among the millions already involved in online business, you will need both dedication and knowledge on the tools required for success. Before we get started on the various leads, you need to know that the process of generating leads is a good publicity stunt for any business. This is one way through which your customers and prospects are able to know of your goods or services, or promote your products. Therefore, by generating leads, you are generating potential sales which will bring about huge profits. Generating traffic to your website is not enough. You need to learn how you can retain your customers as this is also another significant topic for your online business. In today's business world and market trends, consumers tend to form relationships with either the manufactures or suppliers of whatever product or service they are using. The various types of lead generating techniques explained: Do not be surprised to learn that there are some lead generating techniques which are ineffective. Contests or sweepstakes have been passed by time and have thus grown very inappropriate both for customers and professional service providers. Referrals and networking are still used by many businesses although they do not guarantee the kind of results your business needs. Rise up from your slumber and change with the speed of technological advancements. There is a new wave of online business developments which will give you more than you bargained for. Search Engine Optimization

Page 12: Aggressive Offline Marketing Techniques

12 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

Search engine optimization, commonly used with the acronyms SEO, will help any business penetrate its market. We live in a world where Google has all the answers and therefore the first thing any manager, teacher, student, fashion designer, architecture, banker, or a doctor will do when faced with an issue they are not sure of, is to Google their question or issue. Smart phones and iPads have even made it easy for people to spend much time online. SEO will position you where your target clients can easily see your online content. From this point on, it is up to you to play your cards right and see if you can win such leads over to your business. Optimized Websites Did you know that most websites which are run by companies and businesses are not designed in a manner to generate leads? Such are the kind of websites where customers find nothing useful to their needs. Without lead generating websites, you are doing zero work since you are unable to satisfy a large market segment. Therefore, it is paramount that you ensure the kind of website you put up is able to deliver the unique selling preposition of your business, and customers are able to get learn valuable information which should lead them to respond to your call of action. As much as it sounds simple, it is equally helpful. Online Advertising If you are looking for something which is fast, you can buy your space in search engine result pages through pay per click advertisements. This approach will put you at an advantage because your advertisements will be placed where there are relevant key words that your business associates with. Any business looking to save money while attracting more credible and potential leads should try this technique since it is track-able. It is also believed that those who use this system have high quality returns because a number of people clicking on their advertisements are looking for some form of solution. With pay per click ads, you get to pay only when someone clicks your advertisements. Social Media Using online social media is yet another alternative that has been abused by others while many have made a catch out of it. This technique is quite simple and guarantees high results based on the quality of the networking techniques you employ. Each social site offers a different platform and style of interaction but the goal here is to get attention from as many people as possible from. If you can connect with your audience on the social media, you can be sure they will respond and give you the much needed reputation and of cause sales that your business needs. The kind of results you draw out of this depends on the quality of time you invest in it. Use of Webinars Have you ever thought of a webinar as a tool for marketing your online business? This is something you need to think about since it can help you draw a number of potential clients. It is more like a seminar and in most cases it is done free of charge. Those attending have to register

Page 13: Aggressive Offline Marketing Techniques

13 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

and this will provide you with their information. Do not use webinars to put up your sales talk, because their purpose is to educate the attendees. To have a successful webinar, you need to choose good topics that are of interest to a number of people since this will attract their attention and make them follow you. In the long run, they will develop trust in your local business. What industry are you in? How does it perform? What do people want to know about your industry? These are the kind of questions you need to keep in mind while trading online. Customers are curious people who want to change with the latest trends and therefore, if you are in a position to offer industrial research reports, then you can be sure you will have a huge following. This will make you a industrial giant, even if you are running a small local business. Prospective customers will change their view of your business and this will help strengthen your brand. One way to capture even a larger market group is by making your research topics as interesting as possible. In this fast paced world, people are more interested in physical evidence rather than what is written. This is the root source of online video mail which is the next technique we are going to look at. If you can position your company in a manner that your target customers who are able to see you explain how you can solve their problems, then you are on the right track. With videos, you not only generate leads but you also nature them, which is an added advantage to your business. E-Books The use of white paper/e-books is equally a very good approach to market your business and bring in leads. Your credibility is on the line and by using this technique; you are developing the trust and reputation with a vast number of people. You can offer such giveaways behind a registration screen or for free on your website. If you so which, there are third party companies whose services come in handy during this time. How well you explain yourself on various subjects will determine the kind of success you generate with these tools. Electronic Newsletters Offering electronic newsletters is a good way to reach many people. The quality of your content is what will help you generate traffic to your website. Every sign up for your e-newsletter is a potential lead while those already signed up can still be natured to remain loyal to your brand. Let it be known that one can subscribe to free newsletters and this should be clear on your website. Again, while looking into this option, the success you generate is based on the quality of your content.

Page 14: Aggressive Offline Marketing Techniques

14 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

Blogging If you are a blogger, then this technique is one you need to read carefully. Using blogs will not bring to your website much leads, but they are useful in directing leads to your website. With blogs, you are free to use as many keywords as you wish and this will in turn position you where your target market can see you. It is advisable to have your blog page on your business website. This is very professional. You can also market your page on other social sites where a large number of people will be able to see what you offer and either relate to it or ignore if the content is not appealing. Having an infectious personality works well with any of the above online tools. You also need to email your leads on regular basis if you are going to retain them and turn them into regular customers. Well, there are your online marketing techniques. As usual, when used effectively, the best results will be realized. It is advisable to create an online marketing department in your local business, one that will completely oversee the effective execution of the online lead generation techniques. However, if you feel you are perfect at it and can efficiently develop the online lead generation strategies, go for it. After all, you will be saving on the money that could have been used to set up the special department dedicated to online lead generation.

Chapter 4 – Selling Apps To Local Businesses

The use of mobile apps has lately been on the rise with a record increase in the number smart phone users. Apps have become more popular and are helping various people accomplish varied tasks on a day to day basis. As a matter of fact, businesses are also taking advantage of this opportunity to increase their market penetration and expand their existing business. The boom in the mobile application industry has got many people by surprise. Time is ripe for those who haven't noticed that emerging trends are currently revolving around marketing and advertising local businesses on mobile phone platforms. Research shows that the use of hard wired computers will drastically reduce by 2013, and this will see millions access the internet using their smart phones. This, therefore, means that most of your customers will be using their phones to find you and locate your business. An App acts like a mobile website from where you are able to market and bring your brands a unique selling preposition. App building is something which has been left for the technological savvy professionals. In fact, there is a belief that building an App may take weeks or months to yield results. Apparently, many people are not convinced there could be an easy way out while searching for something practical which will make your work easy while at the same time helping you generate income. If you are interested in knowing more on this, here is the deal.

Page 15: Aggressive Offline Marketing Techniques

15 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

Did you know the number of mobile phones outnumber the quantity of computers in the world? For local businesses, this should mean an excellent opportunity to attract more customers. There are simply more people who will be requiring the kind of service you are offering, and this; they can do while on the bus, inside their vehicles, during their lunch breaks, while on the train to work among others. As a business owner, you should see this form of demand and rush to fill it before your competition takes over. Most people, who started business years ago, build sites which are quite heavy and cannot be supported on the mobile devices. This, therefore, means that whenever your customer tries to find your online page which is not optimized for smart phones; will not load, and there slips away another one of your potential sales. Worse still, there are those websites when accessed, you have to strain to see the content because they tend to try and cram everything to fit your mobile screen. Today's customer demands more, and this demand should be delivered with limited hardships. That means they want to find you with ease and get easy access through their mobile phones. In simplicity, you need to look sleek and have the necessary information customers may need. It does not matter whether you are operating a local business or an online business; having an app is the way to market and this method are both affordable and unique. App wizards had developed a unique platform which can be used to design and develop Apps for android, iPhones or Blackberry series. Better still, you can make Apps and sell to your local business for a fee. In most cases, building an App will take less than twenty minutes but you are guaranteed whatever price you quote to your clients. Are you the kind of person who wants to tap into the current market trend and make a difference both to the business owner and self? Technology is considered a driving force in the world today and everywhere you look, you will notice technology has contributed towards several aspects. In the long run, it has dictated our present environment and how it operates. But you do not have to be technologically savvy to sell Apps to businesses. In fact, after the first training, you are free to start making your Apps, which may not take longer than 30 minutes to complete. As much as a business owner will be seeing the immense and potential customers for their businesses, they will also need someone who can direct them and advise them on how to capture the vast market; and that is where you come in. Most of the apps in the market have been designed and uploaded in the market place awaiting buyers. But for you, it will be a little bit different. Your work entails designing the app and instantly uploading it on to the Internet. The apps can be accessed by both the business and its customers instantly the moment you finish uploading it. The sales of such apps will work well when you organize your market and choose your target group well. Some of the target customers for such Apps include bars and restaurants, night clubs, lawyers, learning institutions, real estate agents, religious organizations, clubs, and medical fraternity professionals among others. Unlike those who prepare Apps and put on the android or iPad market place, your App is paid

Page 16: Aggressive Offline Marketing Techniques

16 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

for before it is used and there is residual income to follow thereafter. In contrast to these groups, you wouldn't have to make numerous unit sales before you can break even. App wizard will enable you to break even with your first sale and everything that follows will be profit to you. The best part in doing this form of business is that you are not alone. There are guidelines which have been prepared to enable you sell the Apps to virtually any business of your choice as well as generate recurring revenue. You have to note that the systems and processes you will learn are proven, and results guaranteed. Selling apps to your local businesses is something you will do without much hustle if your market gets to understand the vitality of having these applications installed for them. Mobile apps are currently hot, and as such, if you want to be one among the few who are selling this technology to businesses, you might consider venturing into Apps and wizards reselling program. The whole selling process is much easier because you will have all the marketing and advertising support you need. One of the reasons why our apps will sell is because of most of its features which are inbuilt. Most people have tried using other platforms, but they end up coming back because of the integrated features such as SMS and marketing features. With the marketing platform, it is the number one tool you need to understand if you are going to convince any business to buy the app. Arguably, once your prospects understand this fact, their mindset will change straight away making a difference between completing the sales and failing to convince the client. If you are going to approach a client, be prepared with your facts right and in some cases, you can compare our powerful features with those of competitors. You are free to give demonstrations of how using our marketing feature is able to communicate to millions of people instantly. For example, the client can key in one message, which will be sent as SMS, email or appear as a Facebook post and at the same time appear on the Twitter page. This shows how effective the marketing feature is making it the main factor which separates App wizard from the competition. Therefore, as a reseller, you can be sure to get the best market response selling this App to businesses around you. In this day and age where more searches are done online, any business is better positioned for success if they can tap into the immediate market. It is your responsibility to make them realize this fact. On the other hand, we will help you deliver everything you promise to them. This includes the opportunity to communicate with the end user and notify them of the offers a business has, provide any relevant news among other relevant information. Remember that unlike emails or other social sites, text messages will be read instantly, and customers will be able to respond and act based on the information you provide. The best thing about this cloud based mobile App is that it can be used to create other Apps on a number of operating platforms such as Windows, Android and Apple based phones. This means that only a negligible number of smart phone users will be left behind or be unable to access your App. Having a website which is mobile friendly is extremely valuable since it is the avenue most people will use when looking for you on the World Wide Web and the basis

Page 17: Aggressive Offline Marketing Techniques

17 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

through which they will communicate to you. As stated earlier, this is not an App for only the technological gurus. Anyone can create an App in just between ten to twenty minutes. Customers to your local business will always buy solutions which are relevant to them. At the same time, while selling an App using the reseller program, you need to focus on the results or benefits one gets from these features. Be clear and explain how the end user will be able to download coupons, stream live videos of the function taking place at their business, make reservations and all the numerous benefits you stand to gain by having Apps wizard designed for them. You, on the other hand; as a retailer will be able to benefit on the mobile web App market which is currently on the rise. You will be able to resell these Apps under your own brand name; therefore, most clients will find it easy to trust you and your credibility. As a reseller, you are able to text your customers starting from your design phase; you will be guided on a step by step basis until you complete your training while getting provision of the marketing materials you need. This is the kind of package you get and with your first purchase; you break even and start making your profits thereafter. Your complete banner sets will enable you advertise your venture to your local businesses giving them an idea of what you are capable of. You will be able to use them in print media, online and in your physical business. Flyers, postcards, business cards and QR Codes can easily be generated from your marketing platform. In addition, you will be given a quick start Guide that will direct you and get you up and running in no time. Inside the guide, you will find 25 lessons on startup tips, how to talk to your clients, your best customer and how to retain them. Although using the App is quite easy, a tutorial has been added which will help you have a deeper understanding on how to create a custom table tents and signs or how to generate QR codes.

Watch this short video to see how easy it is to build an app!

Page 18: Aggressive Offline Marketing Techniques

18 Aggressive Offline Marketing Techniques Learn how to sell Apps to local businesses

Join the Instant App Wizard Reseller Family Today! You can enter this special coupon code to save 75% off your first month as an Instant App Wizard Reseller. You can start your App business today and be selling Apps today! Coupon Code: warrior

Join the Instant App Wizard Reseller System