AGGRESSIVE MARKETING NEEDED TO REALISE AGGRESSIVE MARKETING NEEDED TO REALISE THE GLOBAL OPPORTUNITY IN THE GLOBAL OPPORTUNITY IN

HOME TEXTILESHOME TEXTILES

Presentation byPresentation by

MR. SANJEEV SARANMR. SANJEEV SARAN

Immediate Past Chairman, SRTEPCImmediate Past Chairman, SRTEPC

The Synthetic & Rayon Textiles Export Promotion CouncilThe Synthetic & Rayon Textiles Export Promotion Council

Preface Preface

At the outset first I, would like to At the outset first I, would like to congratulate the organizers for there congratulate the organizers for there initiative of this conference which is very initiative of this conference which is very timely and can give directions to the timely and can give directions to the supply base as well retail , as shape of supply base as well retail , as shape of things to come .things to come .

On behalf of SRTEPC, I, wish a good luck On behalf of SRTEPC, I, wish a good luck and success to this conference.and success to this conference.

OVERVIEW OF INDIAN TEXTILE INDUSTRYOVERVIEW OF INDIAN TEXTILE INDUSTRY

• US$ 55 Billion Textile IndustryUS$ 55 Billion Textile Industry• UD$ 32 Billion (58%) Domestic UD$ 32 Billion (58%) Domestic

Market Market

US$ 23 Billion (42%) ExportsUS$ 23 Billion (42%) Exports

Exports Increased by nearly 6% Exports Increased by nearly 6% CAGR in last five yearsCAGR in last five years

GROWTH OF EXPORTS OF INDIAN GROWTH OF EXPORTS OF INDIAN MMF TEXTILES MMF TEXTILES

23082618

3336 3426

4160

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2005-06 2006-07 2007-08 2008-09 2009-10

CAGR 12.50Value is US$ Million

Source: DGCI&S

PRODUCT SHAREPRODUCT SHARE

Fabrics54%

Yarn22%

Made-ups16%

Fibre8%

(2009-2010)(2009-2010)

DIRACTION OF TRADE (2009-10)DIRACTION OF TRADE (2009-10)

Middle East28%

Europe 16%

Other1%

Asia29%

Africa11%

N & S America15%

Source: DGCI&S

LEADING MARKETS (2009-10)LEADING MARKETS (2009-10)

CountryCountry Value (USD Mn.)Value (USD Mn.)

U.A.E.U.A.E. 536536

PakistanPakistan 434434

TurkeyTurkey 234234

AfghanistanAfghanistan 221221

U.S.A.U.S.A. 218218

BrazilBrazil 206206

U.K.U.K. 143143

BangladeshBangladesh 124124

Saudi ArabiaSaudi Arabia 120120

GermanyGermany 116116Source: DGCI&S

EXPORT OF INDIAN MMF HOME TEXTILESEXPORT OF INDIAN MMF HOME TEXTILES

Source: DGCI&S

600

704690

653

615

540

560

580

600

620

640

660

680

700

720

2005-06 2006-07 2007-08 2008-09 2009-10

Valu

e i

n R

s.

Cro

re

% CHANGE IN EXPORT OF INDIAN MMF HOME TEXTILES

Source: DGCI&S

YearYear Value in Rs. Cr.Value in Rs. Cr. % Change% Change

2005-062005-06 600600   

2006-072006-07 704704 17.3317.33

2007-082007-08 690690 -1.98-1.98

2008-092008-09 653653 -5.36-5.36

2009-102009-10 615615 -5.82-5.82

SHARE OF HOME TEXTILESSHARE OF HOME TEXTILES

Year Year MMF MMF

Textiles ExportsTextiles Exports

MMF MMF Home textiles Home textiles

ExportsExports % Share% Share

2005-062005-06 10,22710,227 600600 5.875.87

2006-072006-07 11,84411,844 704704 5.945.94

2007-082007-08 13,41313,413 690690 5.145.14

2008-092008-09 15,76815,768 653653 4.144.14

2009-102009-10 19,77519,775 615615 3.113.11

Source: DGCI&S

Value in Rs. Crore

GROWTH IN CAGR PERCENTAGEGROWTH IN CAGR PERCENTAGE

TextilesTextiles 2009-102009-10 2003-042003-04 % CAGR% CAGR

MMF TextilesMMF Textiles 19,77519,775 9,0279,027 16.98%16.98%

MMF Made-upsMMF Made-ups 3,3323,332 1,5861,586 16.01%16.01%

MMF Home TextilesMMF Home Textiles 615615 349349 12.00%12.00%

Value in Rs. Crore

Source: DGCI&S

MAIN INDIAN MMF HOME TEXTILE PRODUCTSMAIN INDIAN MMF HOME TEXTILE PRODUCTS

Home TextilesHome Textiles 2009-2010 (Value in Rs. Crores)2009-2010 (Value in Rs. Crores)

Bed LinenBed Linen 135.9135.9

BedsheetBedsheet 115.17115.17

Furnishing ArticlesFurnishing Articles 114.74114.74

CurtainsCurtains 57.8157.81

MotifsMotifs 40.7540.75

BlanketBlanket 39.6139.61

Dish-cloths/DustersDish-cloths/Dusters 38.6438.64

Bed SpreadsBed Spreads 27.3927.39

Toilet LinenToilet Linen 17.4617.46

Table LinenTable Linen 17.4417.44

Sanitary TowelSanitary Towel 4.44.4

TapestriesTapestries 1.331.33

Wall CoveringWall Covering 0.470.47

OthersOthers 4.254.25

TotalTotal 615.3615.3

Source: DGCI&S

HIGH GROWTH INDIAN MMF HIGH GROWTH INDIAN MMF HOME TEXTILE PRODUCTSHOME TEXTILE PRODUCTS

  Home TextilesHome Textiles 2009-102009-10 2003-042003-04 % Growth% Growth

Toilet LinenToilet Linen 17.4617.46 1.251.25 1,296.801,296.80

Bed LinenBed Linen 135.9135.9 11.1911.19 1,114.481,114.48

Dish-cloths/DustersDish-cloths/Dusters 38.6438.64 44 866.00866.00

DedsheetDedsheet 115.17115.17 26.6726.67 331.83331.83

CurtainsCurtains 57.8157.81 39.3339.33 46.9946.99

Furnishing ArticlesFurnishing Articles 114.74114.74 88.5288.52 29.6229.62

Table LinenTable Linen 17.4417.44 1414 24.5724.57

Value in Rs. Crore

Source: DGCI&S

STRENGHS OF INDIAN HOME TEXTILES STRENGHS OF INDIAN HOME TEXTILES INDUSTRYINDUSTRY

Availability of wider width weaving Availability of wider width weaving and processing.and processing.

Lesser Manufacturing Costs.Lesser Manufacturing Costs.

Availability of Raw Materials.Availability of Raw Materials.

Skilled Manpower.Skilled Manpower.

Unmatched colours and designs.Unmatched colours and designs.

Low Volume SourcingLow Volume Sourcing

HOME TEXTILES – DOMESTIC HOME TEXTILES – DOMESTIC OPPORTUNITIESOPPORTUNITIES

Home Textiles are life-style products Home Textiles are life-style products and youth influences fashion and and youth influences fashion and India is a contemporary and youthful India is a contemporary and youthful nation.nation.

India has large and expanding India has large and expanding domestic market.domestic market.

1010thth large retail markets in the world large retail markets in the world and growing 40% annually.and growing 40% annually.

HOME TEXTILES - CONSUMPTIONHOME TEXTILES - CONSUMPTION

• Accounts for 60% of consumption Accounts for 60% of consumption in Developed Countries in Developed Countries

In India Home Textiles accounts In India Home Textiles accounts for only 10% of consumptionfor only 10% of consumption

GLOBAL TEXTILE EXPORTSGLOBAL TEXTILE EXPORTS

YearYear Total Total ApparelApparelHome Home

TextilesTextiles Other TextilesOther Textiles

20052005 512512 271271 3737 204204

20062006 562562 304304 5151 207207

20072007 623623 343343 5656 224224

20082008 652652 363363 6060 229229

20092009 558558 317317 5858 183183

Value in US$ Billion

Source: UN COMTRADE

GLOBAL HOME TEXTILE TRADEGLOBAL HOME TEXTILE TRADE

Around UD$ 58 Billion market at presentAround UD$ 58 Billion market at present

Is expected to grow by nearly 7% CAGR Is expected to grow by nearly 7% CAGR to reach US$ 80 Billion by 2015to reach US$ 80 Billion by 2015

India exports around US$ 1.5 Billion at India exports around US$ 1.5 Billion at present and by 2015 India’s exports of present and by 2015 India’s exports of Home textiles are expected to reach US$ Home textiles are expected to reach US$ 5 Billion5 Billion

GLOBAL TEXTILE EXPORTS GROWTHGLOBAL TEXTILE EXPORTS GROWTH

YearYear 20062006 20072007 20082008 20092009 % Growth % Growth (09/06)(09/06)

ApparelApparel 304304 343343 363363 317317 4.274.27

Home TextilesHome Textiles 5151 5656 6060 5858 13.7213.72

Other TextilesOther Textiles 207207 224224 229229 183183 -11.59-11.59

Value in US$ Billion

Source: UN COMTRADE

WORLD EXPORT OF HOME WORLD EXPORT OF HOME TEXTILES/MADE-UPS (Fibre Share)TEXTILES/MADE-UPS (Fibre Share)

2009 (Value in US$ Billion)2009 (Value in US$ Billion)   % Share% Share

TotalTotal 57.5757.57 100100

CottonCotton 28.5928.59 49.6649.66

MMF TextilesMMF Textiles 21.3421.34 37.0637.06

WoolWool 3.573.57 6.26.2

Others Others 4.074.07 7.067.06

Source: ITC

GLOBAL HOME TEXTILE EXPORTS – PRODUCT SHARE

Terry Towelling0%

Carpets and Other Textile

Floor Coverings22%

Other Made-up Articles

74%

Wadding of Textile Materials

and Articles4%

MAJOR EXPORTERS FOR MAJOR EXPORTERS FOR MMF HOME TEXTILESMMF HOME TEXTILES

CHINACHINA

TURKEYTURKEY

PAKISTAN PAKISTAN

BANGLADESHBANGLADESH

INDIAINDIA

GERMANYGERMANY

Source: UN CONTRADE

MAJOR EXPORTING COUNTRIES OF OTHER MAJOR EXPORTING COUNTRIES OF OTHER MADE-UP ARTICLES (Chapter 63)-2009MADE-UP ARTICLES (Chapter 63)-2009

   Value in US$ BillionValue in US$ Billion

World World 42.4942.49

ChinaChina 16.8216.82

PakistanPakistan 2.922.92

IndiaIndia 2.322.32

GermanyGermany 2.292.29

TurkeyTurkey 1.651.65

Source: UN CONTRADE

MAJOR IMPORTERS FOR MMF MAJOR IMPORTERS FOR MMF HOME TEXTILESHOME TEXTILES

USAUSAGERMANYGERMANYFRANCEFRANCEUKUKSPAINSPAINITALYITALYCANADACANADAHONG KONGHONG KONG

Source: UN CONTRADE

DEMAND DRIVERS FOR DEMAND DRIVERS FOR HOME TEXTILESHOME TEXTILES

Growth of urban population as well as Growth of urban population as well as their increasing purchasing capacitytheir increasing purchasing capacity

Increasing Real Estate SectorIncreasing Real Estate Sector

Increasing awareness for better living Increasing awareness for better living standardstandard

HOME TEXTILES – CONSUMERS HOME TEXTILES – CONSUMERS REQUIREMENTREQUIREMENT

EfficiencyEfficiency

FunctionalityFunctionality

Value for MoneyValue for Money

Eco-friendly Eco-friendly

Personalized productsPersonalized products

INNOVATIVE PRODUCTS IN INNOVATIVE PRODUCTS IN HOME TEXTILESHOME TEXTILES

Vitamin E (Skin Care) bed SheetsVitamin E (Skin Care) bed Sheets

Water Repellent Bed SheetsWater Repellent Bed Sheets

Mosquito-Bacteria Repellent Bed Sheets Mosquito-Bacteria Repellent Bed Sheets

Stain Free Bed SheetsStain Free Bed Sheets

NEW DEVELOPMENTSNEW DEVELOPMENTSFIBRES AND FABRICS USED IN HOME TEXTILESFIBRES AND FABRICS USED IN HOME TEXTILES

TRADITIONAL FIBRES AND FABRICSTRADITIONAL FIBRES AND FABRICS- Cotton- Cotton- Man-made fibres- Man-made fibres- Luxury Fibres- Luxury Fibres

PERFORMANCE FIBRES AND FABRICSPERFORMANCE FIBRES AND FABRICS- Stretch fibres and fabrics- Stretch fibres and fabrics- Moisture management fibres and fabrics- Moisture management fibres and fabrics- Thermoregulating fabrics- Thermoregulating fabrics

NEW DEVELOPMENTSNEW DEVELOPMENTS

EASY-CAREEASY-CARE

STAIN PROTECTIONSTAIN PROTECTION

FLAME RETARDANCYFLAME RETARDANCY

ANTI-MICROBIAL PROTECTIONANTI-MICROBIAL PROTECTION- X-Static- X-Static

FRAGRANCE ENCAPSULATIONFRAGRANCE ENCAPSULATION

TREND TOWARDS SIMPLICITYTREND TOWARDS SIMPLICITY

FROM FUNCTIONALITY TO FASHION FROM FUNCTIONALITY TO FASHION INNOVATIONS IN BEDDINGINNOVATIONS IN BEDDING

NEW DEVELOPMENTSNEW DEVELOPMENTS

• Encompassed wider fashion elements.Encompassed wider fashion elements.• Exotic designs and innovations with new and Exotic designs and innovations with new and exciting looksexciting looks• Transforming a house into a home Transforming a house into a home • From the high-end chenille to wide-width From the high-end chenille to wide-width jacquard, dobby and yarn-dyed, the Indian jacquard, dobby and yarn-dyed, the Indian furnishing industry manufactures a wide range furnishing industry manufactures a wide range of premium fabrics.of premium fabrics.

NEW DEVELOPMENTSNEW DEVELOPMENTSIncreased Use of Technical TextilesIncreased Use of Technical Textiles

-In home technical textiles, the demand for synthetic -In home technical textiles, the demand for synthetic products is expected to rise considerably. products is expected to rise considerably.

Eco-friendly and personalised productsEco-friendly and personalised products Going hand –in-hand with emerging buying philosophy Going hand –in-hand with emerging buying philosophy

of consumersof consumers The global market offers consumers a broader range of The global market offers consumers a broader range of

fibre combinations, fabrics, designs, textures and fibre combinations, fabrics, designs, textures and colours than it did in the 1990s. colours than it did in the 1990s.

Use of cutting-edge technologies in home textile Use of cutting-edge technologies in home textile products. For example, bed sheets are being made from products. For example, bed sheets are being made from Coolmax and Thermolite fabrics. Coolmax fabric Coolmax and Thermolite fabrics. Coolmax fabric incorporates a moisture managementincorporates a moisture management

NEW DEVELOPMENTSNEW DEVELOPMENTS

SOFT-FILLED PRODUCTSSOFT-FILLED PRODUCTS- Down and feather fillings- Down and feather fillings- Down-alternative fillings: Dacron polyester- Down-alternative fillings: Dacron polyester- Hypoallergenic filling fibres- Hypoallergenic filling fibres

BED SHEETSBED SHEETS- Increases in thread count- Increases in thread count

THERMALLY ADAPTIVE BEDDINGTHERMALLY ADAPTIVE BEDDINGMARKETING INNOVATIONSMARKETING INNOVATIONS

!ndian MMF Home Textiles!magine the possibilities!

Thank You!