KICKOFF MEETINGANCONA 15/11/2012

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AGES 2.0ACTIVATING AND GUIDING THE ENGAGEMENT OF SENIORS THROUGH SOCIAL MEDIA

VS/2012/0346

CONTEXTCALL FOR PROPOSALS FOR SOCIAL EXPERIMENTATIONS (VP/2011/009)

• financial support to experiment policy changes and reforms

• small-scale testing

• contribution to develop and test socially innovative approaches to policy priorities in the context of the Europe 2020 Strategy and the Open Method of Coordination on social protection and social inclusion

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SCOPE CALL FOR PROPOSALS FOR SOCIAL EXPERIMENTATIONS (VP/2011/009)

• design, management and methods to evaluate social experimentations

• strategies to scale-up social experimentations and to generalise its results into broader policy measures

• cooperation and networking activities.

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EXPECTED RESULTS CALL FOR PROPOSALS FOR SOCIAL EXPERIMENTATIONS (VP/2011/009)

• improve the quality and effectiveness of social policies and facilitate their adaptation to new social needs and societal challenges

• opportunities for decision-makers to base their decisions on objective and rigorous results

• expand the knowledge-base on how policies work, support evidence-based and participative policy-making and intensify mutual learning

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CONTEXT OF AGES 2.0

European Innovation Partnership on Active and Healthy Ageing (launched in July 2011)

Focus on three dimensions: 1.Assisted Living, 2.Social Inclusion,3.Ageing in the Workplace

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5 AGES 2.0 focuses on the first two dimensions, moving towards a more positive conceptualization of ageing

as an asset

RATIONALE OF AGES 2.0

Social factors play a key role in protecting health and well-being of older people.

ICT allows the elderly to move from a situation of loneliness…

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RATIONALE OF AGES 2.0

… to one that gives them greater opportunities for independence and social integration.

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7 AGES 2.0 is aimed to determine how ICT can be used more

successfully to foster social communication and social inclusion

in elderly community and care residents.

AGES 2.0 OBJECTIVES

• Determine whether a novel social media intervention (Easy PC), enhances the health and well-being of elderly in receipt of care through fostering social engagement and

interaction.

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•determine the degree of social engagement that Easy PC enables and determine the health and well-being outcomes associated with Easy PC use;•determine the possibility of incorporating Easy PC as a social communication package for elderly people at territorial levels through a strategic up-scaling;•disseminate the results of the study at local, national and EU levels

PARTNERSHIP

Public Authorities•Regional Health Agency (ARS) of Marche Region – coordinator•Torbay Care Trust

Care Providers

Somerset Care Group

Cooperativa Labirinto

Research Centres

Fondazione Giacomo Brodolini

University of Exeter

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METHODOLOGY

• Quasi-experimental design• Recruitment of 120 participants per country (240 in total)• Primary and secondary outcome measures• Training of care staff to support participants receiving Easy PC • Delivery of the Easy PC randomized control study (11 months)• Data analysis• Up-scaling Strategy (Consortium Members + Stakeholders Groups + Wider Mainstreaming Audience)•Evaluation

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