Agent sydney capabilities_2012
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ADVANCING BRANDS IN THE SOCIAL MEDIA REVOLUTION
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21-Oct-2014 -
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Agent Sydney helps brands and businesses achieve their objectives by means of powerful social media strategies. We offers you a full range of social media consultancy and agency services: from social market intelligence and brand audit to strategy development and campaigns. As well, we can design the internal business programs that will put social media tools right at the centre of your enterprise.
Transcript of Agent sydney capabilities_2012
ADVANCING BRANDS IN THE SOCIAL MEDIA REVOLUTION
We help brands and businesses achieve their objectives by means of powerful
social media strategies. Agent offers you a full range of social media consultancy
and agency services: from social market intelligence and brand audit to strategy
development and campaigns. As well, we can design the internal business
programs that will put social media tools right at the centre of your enterprise.
Agent Sydney is a full-service social media + social business consultancy. The whole kit and caboodle.
OUR EXPERIENCE
…and many other organisations
It is no longer enough to consider social media only as a set of marketing
or customer service channels. Businesses are recognizing that that these
transformative tools are rapidly impacting on existing business models,
bringing both challenges - and opportunity. And that the right response
requires an organization to tap into the right expertise!
Social media is a game changer: What you need from your consultancy and agency partners has changed!
Certainly, social media can be used to open up massive
opportunity, but it must be done right. Agent will carefully
analyse your business and its goals and then evaluate your
options and strategies - all to ensure you secure the best, long-
term and most cost-effective results.
Social media brings risks, but the biggest risk is to ignore it.It’s not ignoring you…
OUR AREAS OF FOCUS
SM & Your Organisation
(Internal social media readiness, processes &
strategy, supplier relationships)
SM & Your Channels(How to resource & structure your
customer-facing SM activities)
SM & Your Market(Strategies to acquire, engage, service, learn from and
connect with customers through SM)
SOCIAL MEDIA INTERNAL PROCESSES
Media
CorpComms
IT
BusStrategy
Marketing
Customerservice
Your audience
Moving from this model…….
Agent Sydney can help you understand the life cycle and flow of content and ideas within the organisation from conception to implementation
Media
CorpComms
ITBus
StrategyMarketing Customer
service
• Mapping SM processes
• Finding better ways to do things
• Removing blockages
• Breaking down silos
Towards this model……
• Developing SM governance
• Training
• Strategy
• Flows of information
Your audience
SOCIAL MEDIA INTERNAL PROCESSES
SOCIAL MEDIA PRODUCT OFFERING
1. Social insights and intelligence2. Social business opportunity analysis3. Social brand strategy and audit4. Social media integration with events + experiential5. Social marketing + campaign development6. Organisational readiness for social media7. Customer service via social media
1. SOCIAL INSIGHTS AND INTELLIGENCE
From brand sentiment audits to competitor reviews to customer behaviour, social
media insights are a powerful tool to inform not only your marketing activity but also
your business and risk strategy. Agent uses a highly-consultative approach to ensure
your teams' knowledge fuses with the insights and intelligence from social content -
all to deliver a clear, confident and strong vision!
2. SOCIAL BUSINESS OPPORTUNITY ANALYSIS
Social media's business-transforming potential goes well beyond the marketing mix.
For example, you can also use it to change your enterprise’s relationship with your
customers, suppliers, staff and other stakeholders. Agent will work with you and your
team to identify every area of opportunity right across your business.
3. SOCIAL BRAND STRATEGY + REPUTATION
The social media landscape is complex. Agent has the expertise to help you define
and present an overarching social media brand experience to your social media
audiences. In the process we will define your brand's personality, its activities,
tone of voice, creative and content strategy, channel strategy and success metrics.
4. SOCIAL MEDIA EXPERIENTIAL INTEGRATION Social media can play a huge role in the success and cut-through of today’s real-world
events and experiential activations. From sparking interest, through to continuing
interaction long after attendees have left the event, social media increases and
enriches engagement. Agent will develop seamlessly integrated social media
strategies to compliment and enhance any event or experiential activation.
5. SOCIAL MARKETING + CAMPAIGN DEVELOPMENT
Do you need a fresh, engaging social media campaign built from scratch? Or do you
want to boost an existing campaign by integrating social elements into it? Agent can
work with your key stakeholders to develop and deliver effective and creative ideas
that will complement PR, experiential and other activities.
6. INTERNAL SOCIAL MEDIA READINESS
Having a great social media strategy is the essential starting point, but just as
important is being ready to implement and manage, listen and respond, adapt and
improve once things are underway. Agent will devise or streamline your processes
and structures, so that you and your company are ready to fully engage with your
customers and each other.
7. SOCIAL MEDIA CUSTOMER SERVICE
Increasingly 'tech-savvy', more and more customers prefer social media to receive
service support and to resolve issues. For their part, companies find social service to
be a highly effective, quick and economical way to service their customer base.
Agent can help you put in place the right processes and governance to deliver
exceptional social customer service.
WHO ARE THE AGENTS?
Sean O’ByrneSean has over 12 years experience in digital marketing, the last 6 years being dedicated to innovation in the social media strategy space. In that time he has worked with some of Australia’s largest brands on their social strategies including Coca Cola, Virgin group, Nestle, Fonterra and many more.
He has a wide array of experience across both client side roles and agency roles as well as working in an Australian top four management consultancy helping to build a new division concerned about the impact of the emerging digital economy on current business models, internal and external processes and revenue streams including the impact of social media.
Contact Sean:
P: 0405 038 551
T: @seanobyrne
WHO ARE THE AGENTS?
Damien Eames Damien’s marketing and consulting roles in Europe and Australia have given him a great breadth of exposure to digital and non-digital media. He advised the BBC on the setting up of BBC Online, helped multiple broadcasters launch new digital TV channels, developed online financial services for AOL and managed the roll-out of digital services across the global Vodafone network. Damien’s blends general management expertise and understanding of the concerns and drivers at a Board level with expertise in the nitty gritty of delivering successful social media campaigns and creating digital businesses.
Contact Damien:
P: 0405 038 575
T: @damieneames
WHO ARE THE AGENTS?
Sam HowieWith over seven years experience in marketing, Sam has worked across a diverse range of industries. Sam brings to the Agent team her skills and passion in developing marketing campaigns that create genuine and lasting consumer engagement. During her career, Sam has worked with some of the world’s top brands to create marketing strategies that connect with consumers through varied mediums including social media, experiential, PR, events and experiential.
Sam’s career to date has seen her work with American Express, Telstra, Sony Pictures Home Entertainment, Coca-Cola, The Sydney Opera House, Nestle, The Sydney Olympic Park, George Weston Foods, Kellogg’s and more.
Contact Sam:
P: 0452 208 928
T: @samhowie
