B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing
Agent-cy Online Marketing Services and B2B Marketing Case Studies
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Transcript of Agent-cy Online Marketing Services and B2B Marketing Case Studies
DIGITAL MARKETIN
G CAPABILITIES
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DIGITAL MARKETING STRATEGY SERVICES
SERVICE: B2B SOCIAL MEDIA STRATEGY• Companies need a Solid SMM Strategy to
gain audience engagement.
• Understand your targets’ Social content consumption needs and how to engage.
• Gain a detailed, manageable Content Strategy and Plan.
• Learn how to use Blogging to drive consistent thought-leadership and market position
• Understand your Social Ecosystem.
• Understand how Social Branding can impact audience development
• Find your optimal channel, frequency, engagement and effort mix in SMM
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Agent-cy’s B2B SMM Strategy Program enables a long-term plan for online branding and audience growth
in Social.
SERVICE: SEO AUDIT & STRATEGY
• Get a detailed review of any Google Panda and Penguin issues and gain immediate resolutions.
• SEO Audit reviews 22 points of interference, including:• Code | Content |Structure• Broken Links| 404s| Sitemap Error• Back-linking trust ratio• Permeations in Site Development
• Gain competitive Search insight and a proper keyword analysis
• Understand how Blogging & Original Content plays a role in your SEO long-term program
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Agent-cy’s SEO Audit & Strategy Service has helped many B2B
companies drive consistent Google Page 1 Rank
SERVICE: CONTENT PLANNING• Development and Delivery of
a Plan for Content that will drive thought leadership and target engagement
• Analysis and Integration with Company Market Position
• Review of Content Types, Plan for Appropriate Content for Web Conversion
• Plan for Content Expansion
• Ties into effective Social Media Strategy
• Involves optimization of current or planned SEO Strategy
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Agent-cy’s Content Planning program drives thought-leadership, increases
viral factor of online branding and enables Online PR opportunities
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SERVICE: ONLINE PR PLANNING
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Agent-cy’s Online PR plan drive thought-leadership, Online Branding,
Qualified Sales opportunities and Online community development
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• Step by Step Online PR Plan to meet your Online Branding Objectives
• Delivers creative insight into how to leverage your content assets to gain online media attention
• Review of current SEO Program and plan for embed into proper Online PR program
• Plan for enabling your executive as an Online thought-leader
• Analysis and Recommendations of current Social Media Marketing Program as a tie into driving Online Brand Awareness
SERVICE: DIGITAL MARKETING PLAN• Get a full diagnosis of your current
Search, Social , Online Media, Online PR and Website programs.
• Receive immediate program recommendations for optimization and engagement.
• Find out how and where to engage your audience online.
• Gain competitive web marketing insight.
• Receive a detailed, manageable content plan.
• Have a detailed, step-by-step action plan for driving consistent & qualified online lead generation.
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Agent-cy has delivered over 100 Comprehensive Digital Marketing Plans to companies to assist their
brand development, audience development and sales expansion.
ONLINE MARKETING MANAGED SERVICES
SERVICE: SEO MANAGEMENTW
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Agent-cy’s team are SEO veterans , contributing keys to the industry. Our
SEO Management program drives rank and market postion SEO results,
for both the short and long-term
• Immediate On-Site changes to start rank development. Include appropriate Funnels/Goals/Analytics set up.
• Keyword Maintenance and close provisional changes to maintain SEO market position.
• All white-hat techniques.
• Transparent activity and weekly reporting.
• Aggressive programs driven by professionals in SEO , writing for the web and Social Media Managers.
• Content writing by professionals: press releases, articles, copy for directory sites.
SERVICE: PAID SEARCH MANAGEMENT
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Agent-cy’s PPC Management program drives immediate leads, supports SEO
program, delivers campaign insight weekly to your Marketing team
• Professional Analysis of current campaign and real opportunities deliver immediate insight for qualified lead generation
• Google Certified Agency – all team members
• Agent-cy Team brings you the best of web banner design, copywriting, analytical insight and SEM management
• Use of contextual, targeted placement, retargeting, calling, geo-location included
SERVICE: SOCIAL MEDIA MANAGEMENT
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Agent-cy’s SMM Team saves you time, money and drives real business
results. Agent-cy delivers ongoing audience development.
• Includes appropriate set up and graphics for all determined channels.
• Daily professional SMM management in appropriate channels - drives solid awareness and engagement.
• SMM done with SEO in mind for optimal online marketing results.
• Agent-cy Content creators can deliver all forms – blogging, video/animation, imagery & Graphics.
• SMM service includes all management: E-Mail Marketing, Blog Outreach, Campaigning, Status Updates, Commenting, Content & Sharing.
SERVICE: ONLINE PR W
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Agent-cy is an Online PR agency. Our focus is utilizing effective PR strategy
and execution online to deliver significant Online Branding for our
clients.
• Social Media Channel Development and daily management.
• Channel Updates, Commenting.
• Targeted Blogger Outreach and Management.
• Content Development and Distribution, including Multi-media Press Releases, Online Videos, Webcasts. Podcasts, Interviews, Articles, Blogging & Graphics.
• Targeted outreach to reporters via Social, E-Mail, Phone and reporting.
• Get Your Online Brand discovered faster and with real credibility for leads and sales.
SOCIAL MEDIA MARKETING
SERVICE: LINKEDIN MARKETING
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Agent-cy has helped many global executives and teams use LinkedIn as
their #1 Sales and Marketing Social Media Tool.
• Comprehensive Analysis & Recommendations:• LinkedIn Group• LinkedIn Company Page• LinkedIn Showcase Pages• LinkedIn Ads and History• Individual LinkedIn Executive
Profiles
• Individual LinkedIn Marketing Plans &
LinkedIn Executive Profile Development
• Ideation of LinkedIn Ad Campaigns
• LinkedIn Company Page and Showcase Page Design & Set Up
• Group LinkedIn Training – Sales Teams, Marketing Teams, Ops
SERVICE: B2B FACEBOOK MARKETING
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Agent-cy’s FB program increases fan-building consistently, online brand awareness, drives share ability of content & engages FB fans in all
events
• Comprehensive Analysis & Recommendations• Facebook Page Set Up• Facebook Daily Content• Facebook Insights• Facebook Fan Engagement
• Facebook Marketing Plan including Content Planning
• Ideation of Quarterly Campaigns
• Facebook Marketing Training
• Facebook Marketing Management• Facebook Page Design and App
set Up• Facebook LP Set Up• Facebook Ad Design &
Management• Facebook Daily Community
Engagement• Facebook Insights Reporting &
Review
SERVICE: E-MAIL MARKETINGW
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Agent-cy’s E-Mail Marketing Programs help global organizations
increase Open Rates, Opt-Ins & Sharing
• Comprehensive Analysis of current program:• Creative• Frequency• Engagement• Audience• Technology• Content Elements• Sharing
• Review & Plan for Driving E-Mail Opt-In & Open Rate Increase
• Analysis & Pairing of E-Mail Program with other Member/Subscriber Programs
• Delivery of Full E-Mail Marketing Plan & Specific Guidelines
WEB DESIGN & DEVELOPMENT
SERVICE: WEB DESIGN W
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Agent-cy’s Web Design Services are Professional, intended for custom corporate sites requiring strong Branding and ensured
user engagement.
• Professional Web Design includes comprehensive:• User Profiling• User Path Diagrams• Creative Branding Review
• Design Proficiencies in B2B, Corporate, Institutional, Healthcare, Social Media, Ecommerce
• Professional web design with (3) revisions on all pages
• Development Team: Custom, Corporate; Magento; WP; Drupal; Joomla
• Total QOS through 5-step process
SERVICE: IOS & APP DEVELOPMENT
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Agent-cy’s Tech & Development teams have led App strategy and
development for the most discerning organizations.
• On sites, Responsive Design Mobile-Friendly Design development with user in mind
• Internal Application development useful for driving operational efficiencies
• Sales & Marketing Internal , IOS and Android Apps extend communications and improve sales processes with remote sales personnel
• Business Apps to Public/Member/Customer IOS and Android friendly Apps can help to retain customers and deliver added value
SERVICE: WEBSITE CONVERSION
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Agent-cy’s CRO Program helps B2B sites reduce Bounce Rates, drive more
time on page & drive total conversion.
• Page by page and full site analysis to recommend the best user experience.
• Starts with detailed business review.
• Recommendations on web copy, layout & design, content elements based on U/X best practices and user review.
• Aid in defining users by types and needs to create optimal paths.
• Optimize user funnels towards conversion.
• Run and manage A/B tests on all prominent Landing Pages.
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GRAPHIC DESIGN |ILLUSTRATIONMOTION GRAPHICS | ONLINE VIDEO
SERVICE: GRAPHIC DESIGNW
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Agent-cy’s Graphic Design team supports our clients Online Branding
goals.
• We have Branding professionals design corporate look and feel. Your identity is crucial to target perception of a credible brand
• Professionally Designed images support a strong Online Branding Program:
o Info graphics Designo Presentation Designo Online Ad Designo Web Banner Designo Graphical Images for Article
supporto Computer Graphics
• Proper Graphics are Crucial to Social Media Engagement and Community Development
SERVICE: CUSTOM ILLUSTRATION
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Agent-cy’s In house Professional Illustrator creates from a design &
marketing standpoint to drive target engagement for B2B clientele.
• Custom Illustrations can be used to drive brand position and target engagement
• Professionally Designed images support a strong Online Branding Program:• Ad Illustration• Storyboard Design• Custom Illustrated Web Banners• Custom Illustrated Web Icons• Custom Illustrated Graphics to
support Blog Posts , Online Ads and Articles
• E-book covers• Caricatures
• Pro Custom Illustration provides unique opportunities for original content strength
SERVICE: MOTION GRAPHICSW
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Agent-cy’s In house Motion Graphics Pro works from our Illustrators
StoryBoard creates from a design & marketing standpoint to drive target
engagement for B2B clientele.
• Story-telling with animation sells
• Can be used to drive an online demo
• Can be used to build anticipation
• Can be used to highlight a process
• Our Motion Graphics process is
comprehensive:
MOTION GRAPHICS
Graphics & V.O.
Storyboard
Development
Marketing
Ideation
SERVICE: PRO VIDEO PRODUCTION
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Agent-cy’s Online Video Team has created hundreds of corporate videos and has capabilities in scripting, HD
work, on location and moving videos. Pro Online Videos from Agent-cy can take your company to the next level
online.
• Use of professional video with high-
quality cameras to bring company and
organizational environment to life
• Quality of video becoming more
important in proper Content
Marketing
• Executive Branding requires proper
online video capture and scripting
• Video supports driving:
• Investments
• Qualified Leads
• Engagement
• Sharing/Viral Activities
AGENT-CY B2B CLIENT CASE STUDIES
CASE STUDY: Software Manufacturer
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“Jasmine and her team at Agent-cy completely turned around Interactive
Edge. As a result of their work, we now have a strong online brand and consistent
leads."
-Zel Bianco. [email protected]
Challenges• Ineffective Online Marketing Program• Marketing Team not working together• Poor Website User Experience• Low E-Mail Open Rates• No Social Following• Company Branding almost noneSolution• Strategic plan and marketing action• E-Mail Marketing Strategy• SEO Strategy & On-site work• Web Site Redesign• LinkedIn Marketing & Training• B2B Social Media StrategyResults• Landed largest CPG client during our
program• New Site launched – all traffic up• Open rates up to 25%• LinkedIn Sales Opps Daily for CEO• Google Top Rank 2 main keywords
CASE STUDY: I.T. CONSULTING
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"I have been working with Jasmine and Agent-cy for a number of months on
marketing for IvanExpert Consulting. She analyzed our website and suggested key
changes, she improved our SEO traffic, she got our Senior Technology Expert a
monthly article at eWEEK.com. In sum, Jasmine knows the ins and outs of
marketing, especially online marketing."
-Caroline Green, Partner, IvanExpert Consulting. [email protected]
Challenges• Need to reach business clients• Little understanding of opportunities
to • gain market share for MAC consulting
business• No understanding of direct nor indirect
online competition• Confused brand identity : consultants
or technicians?• Frustrated with inefficient online
marketing effortsSolution• Strategic plan and marketing action• SEO Audit & Management• Online PRResults• Growth of business clientele 25%• Regular guest contributor placement
at eweek.com – high CTO readership• Traffic spikes 50-85%
CASE STUDY: Audio Conferencing
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Jasmine and her team are passionate about social media, its business value and
best practices. Jasmine takes the time to understand your business and goals, maps
your unique landscape and delivers outcomes that IMPACT SUCCESS. She is all
about engagement, involvement and results. She made every meeting and
dollar count and I can’t recommend her & Agent-cy more highly.
Cambria Vacarro, Brand Manager, Intercall
Challenges• Need to prove to Parent (West) Online
sales of audio and video conferencing• No clear understanding of SMB online
market• No unified social voice• 10 Disparate Divisions with no Social
guidelines, governance or behaviorSolution• B2B Social Media Strategy• Content Planning• Unified Messaging Results• Key Stakeholders from Sales &
Marketing working together towards a common SMM goal
• Intercall SMM Manager utilizing blueprint for success
• SMB Market definitions for optimized Sales outreach
CASE STUDY: Payroll Distribution
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Jasmine is one of the best digital marketing professionals in the business.
Jasmine and her team consistently met and exceeded our expectations. Jasmine is
exceptionally knowledgeable and creative. In addition, all of her deliverables were completed on time and within budget.
Jasmine’s efforts were strategically aligned with both our short-term and long-term
business and strategic goals and objectives. Moreover, Jasmine is the
consummate professional whose expertise is only surpassed by her first-class
demeanor.."
-Mark Benson, CMO
Challenges• Poor website User Experience• Little knowledge of online audience
behaviors• Need for secure process of delivering
partner documentation• Limited TrafficSolution• U/X• Conversion Optimization• SEO Strategy & On-Site • Web Copy Editing• Guided Online Focus Groups• Functional PlanResults• Primary and Secondary audience
delivered optimal User Experience• Conversion Increase *5• Marketing Team made more efficient
www.agent-cy.com
SEO & SOCIAL MEDIA TRAINING : CLIENTS SERVED
HOW TO CONTACT US: Agent-cy Team
Skype: agent.cy.onlineE-Mail: [email protected]
Phone: 212-843-4111 www.agent-cy.com
1180 6th Avenue8th Floor
New York, NY 10036
Online PR and Marketing Since 2006