Agenda VOLTIMUM MARKETING COMMITTEE MEETING
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Transcript of Agenda VOLTIMUM MARKETING COMMITTEE MEETING
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Agenda VOLTIMUM MARKETING COMMITTEE MEETING
Phoenix Contact LimitedHalesfield 13
TelfordShropshire
TF7 4PG
10:00am Introduction, welcome, apologies & minutes of previous meeting
10:30 Voltimum update11:00 Review of updated multimedia services 11:30 Update on VoltiNEWS, VoltiBulletin (including feedback form
the experts meeting)12:00 Marketing for next year – promotions and activities12:30 Discussion - 2000 technical questions – what can we do with
these?13:30 AOB Lunch kindly provided by Phoenix Contact before departure
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Registrations to 31/08/2006
•Advent calendar
•Interbuild
Update
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Stand visual
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Stand visual
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CPD Seminars at the Voltimum Centre - Interbuild 2007 - Hall 3, Stand S15/T10
Time Sunday - 28th October Monday - 29th October Tuesday - 30th October Wednesday - 31st October Thursday - 1st November
Speaker Mike Simpson Paul Gretton Chris Davis Richard Penney
Prizes Imageo Candles and Post-it notes
Bag containing Tools £100 + screwdriver giveaways on
Speaker Mike Oldfield Gurninder Ghuman Dave Ellis Dave Ellis
Prizes & Giveaways
1 Digital Camera Dot-its Dot-its
Speaker Chris Watts Mike Simpson Paul Gretton Chris Davis Richard Penney
Prizes & Giveaways
Mugs and hand held rechargeable lamp
Imageo Candles and Post-it notes
Bag containing Tools £100 + screwdriver giveaways on
seats
Speaker Steve Mongan Andrew Mosedale Andrew Mosedale Richard Hopkins David Oldfield
Prizes and Giveaways
1 Digital Camera
Speaker Chris Watts Steve Mongan David Pitt David Pitt
Prizes & Giveaways
Mugs and hand held rechargeable lamp
OSRAM - Switch over to climate protection - specify or install energy efficient lighting
Kew Technik - Real time energy monitoring - helping to
cut costs and cut emissions
Kew Technik - Real time energy monitoring - helping to
cut costs and cut emissions
15.00 - 15.30pm CooperEmergency - New Safety Order
Vent Axia Eaton - Understand how BS7671 : 2008, 17th Edition
Wiring Regulations will increase the use of RCD's
Eaton - Understand how BS7671 : 2008, 17th Edition Wiring
Regulations will increase the use of RCD's
Dimplex - Low carbon heating and hot water solutions.
OSRAM - Switch over to climate protection - specify or install
energy efficient lighting
Vent Axia
Dimplex - Low carbon heating and hot water solutions.
Elkay - Energy efficiency through use of retrofit energy
saving controls.
Philips - Energy Efficiency and cost savings through
lighting
Draka - Amendments to Approved Document B in April ’07- How does this affect your choice of Fire Performance
Power Cables.
Legrand - Access Control - Door entry systems
Applied Energy - Low carbon heating and ventilation
solutions for domestic and commercial buildings
Applied Energy - Low carbon heating and ventilation
solutions for domestic and commercial buildings
Elkay - Energy efficiency through use of retrofit energy
saving controls.
Legrand - In-Home Networks - An introduction to Structured
Wiring
Philips - Energy Efficiency and cost savings through
lighting
Draka - Amendments to Approved Document B in
April ’07- How does this affect your choice of Fire
Performance Power Cables.
14.00 - 14.30pm
11.15 - 11.45am
12.00 - 12.30pm
13.00 - 13.30pm CooperFire - New Safety Order
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Registrations to 31/08/2006
•2006 was best year ever and we have had an excellent start to 2007.•Search Engines, Edmundsons and trade shows are main source of registrations..
New Registrations 2003-2007
11,000 14000 1400018000
14600
2003 2004 2005 2006 2007 endSept
At end Sept. 2007, Voltimum UK had a database of 72,000 registered users
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Voltimum’s registered user base – end Sept 2007
Voltimum UK Summary of Registrations in UK
Total Cum.Category 2003 2004 2005 2006 2007 to date
E Electrical Contractors 1-10 employees 2932 27% 4088 29% 3350 24% 4626 25% 4,024 28% 19020I Electrical Contractors 11+ employees 2603 24% 1751 13% 1126 8% 1440 8% 1,255 9% 8175S Specifiers 1143 10% 2052 15% 3843 28% 5119 28% 3,732 26% 15889D Wholesalers 1697 16% 629 4% 462 3% 564 3% 357 2% 3709P Panel Builders 79 1% 81 1% 84 1% 121 1% 93 1% 458O Others 1524 14% 4048 29% 3685 27% 5102 28% 3,709 25% 18068
Total Target Users 9978 12649 12550 16972 13170 90% 65319M Manufacturers 944 9% 1347 10% 1348 10% 1430 8% 1435 10% 6504
10922 13996 13898 18402 14605 100% 71823
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Pages Viewed 2003-2007 (000)
01000200030004000500060007000
Anonymous Page Views000
Logged in Page Views000
Average half a million page views per month.
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Pages viewed
Total number of pages viewed = 5932896
Target number of users = 2429368
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Voltimum’s position in the Media at end 2005
Electrical Industry Trade Press
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
W'sa
ling T
imes
CableTalk
EMC
Lightin
g
Elec R
eview
Buildin
g Talk
Voltim
um 2
004
Elec T
imes BSJ
EPA
Electro
nics T
alk
Voltim
um e
nd 05
Connec
tions
Wirin
g Matte
rs
Voltim
um A
ug 2
007
Prof E
lectri
cian
Now in 2nd position in the electrical trade press
Circulation of Voltimum’s Newsletters grew to 43,498 by Oct 2007
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Review of updated multimedia services
•This year Voltimum will have produced 13 customised VoltiSpecials
•7 of these have contained short bespoke videos
• Often first use in a marketing campaign
•Thorn international campaign
•Thorn international campaign in UK
•Thorn international campaign in France
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VoltiSpecials in July,August and September
OSRAM
Philips
M&E
Interbuild
Draka
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Voltimum Sweden
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On My Desk: A day in the life …..
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VoltiTV
Mini documentaries
Roving Reporter style clips
Volt TV's Big Question
Product clips
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Month July August September
V1 – V2 V1 V1 – V2 Distribution list 45190 – 43302 43964 45256 - 44298Recipients (1) w/o bounces 43870 – 41506 42117 42694 - 43237Newsletter opened 9509 – 9372 10002 9383 - 9647Opening rate (3)/(2) 22% - 23% 24% 22% - 22%
VoltiNEWS stats
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1. OSRAM LED training course – Osram
2. (3030 T&A&M, art in VoltiNEWS + VS)
VoltiNEWS stats – Top Art
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1. New system Delivery smart homes at silly prices – Schneider Electric
2. (1633 T&A&M, VoltiNEWS, banner)
VoltiNEWS stats – Top Art
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1. Xpelair powers ahead with world-class micro turbines – Xpelair
2. (1090 T&A&M, VoltiNEWS,)
VoltiNEWS stats – Top Art
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1. Health and Safety – a switchgear essential – Schneider Electric
2. (659 T&A&M, VoltiNEWS)
VoltiNEWS stats – Top Art
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1. Legrand’s new catalogue and Part M brochure - Legrand
2. (620 T&A&M, VoltiNEWS)
VoltiNEWS stats – Top Art
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• Electrex
• Direct response advertising
Marketing promotions for next year
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• Electrex?
• Direct response advertising
Marketing promotions for next year
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• Background to Experts meeting this year and people that attended
• VoltiBulletin topics that have been agreed for 2008
• Review the technical questions
Expert meeting 4th October 2007
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ABB Janet Roadway
BEAMA Kelly Butler
Draka Kevin Morris
EAL Bob Hassall
Legrand Gurninder Ghuman
OSRAM Jason Ford
MK Simon Clarke
Vent-Axia Steve Mongan Simon Osborne
Applied Energy Don Spearman
Fluke Jit Patel
Cooper Lighting Chris Watts
BASEC Jeremy Hodge
ASTA BEAB Ray Jeffaris
I
IET John Ware
Voltimum Margaret Fitzsimons Daniel Isenberg
10.00am Welcome Minutes & Actions
10.05am Round-up of Voltimum performance YTD 2007
11.15am Guest Speaker John Ware of IER – 17th Edition update
12.15pm Working Groups – VoltiBULLETIN Topics for 2007
1.00pm LUNCH1.30pm Feedback from working
groups2.30pm AOB, Dates of next
meeting and close
Attendees and Agenda
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Satellite Mini-sitewww.wiring-regulations.com
Proposed Sateliite sites:
VoltiNEWSVoltiBULLETINVoltiTVCounterfeitingRecruitmentIntelligent HomesEnergy Efficiency