Agenda - Retail Excellence Ireland · Agenda •Who is Shopware and what is our value proposition?...
Transcript of Agenda - Retail Excellence Ireland · Agenda •Who is Shopware and what is our value proposition?...
Agenda
• Who is Shopware and what is our value proposition?
• StudioForty9 – Succeed through digital transformation
• eCommerce 2020 – digital Transformation by Shopware
• Future product roadmap overview
Who is Shopware and
what is our value proposition?
shopware AG
18
Years
170
Employees
1,200+
Partners
80,000+
Installations
TechnologyStefanHamann
SalesStefanHeyne
DesignSebastianHamann
100%equity-financed
80.000+ customers
SUCCEED THROUGH DIGITAL
TRANSFORMATION
We Are Proud To Work With
170%
Our Mission: 30% YOY Digital Growth
2017
100% 130%
2018 2019 2020
220%
Is there a digital solution?
Can it be automated, made more efficient?
Does it deliver a better customer experience?
Can I reach more customers and markets?
Can I implement it?
Can I improve on it?
DIGITAL TRANSFORMATION
ORIGINAL ECOMMERCE MODEL
OMNICHANNEL ECOMMERCE MODEL
SELL EVERYTHING, TO EVERYONE,
EVERYWHERE
Review, Improve & Repeat
1.Does the basics well (product management, promotions, order management, customer management)
2.Does the more complex well (feed generation, custom easy to create landing pages for marketing and story-telling,
merchandising, content staging/preview and scheduling)
3.Has a modern mobile and desktop user experience out of the box
4.Is a scaleable and secure platform
5.Is open source and extensible (allowing us to develop complex and bespoke solutions to meet clients needs)
6.Is easy to work with from a development perspective
7.Is affordable (maintenance, licensing)
8.Has a strong community of developers who produce good modules available for use at a reasonable cost
9.Has a sensible company structure
10.Has a good roadmap and a transparent future
11.Has an approachable team with a positive attitude to genuine partnership and ongoing support
Our Platform Selection Criteria… for Digital Transformation
eCommerce 2020 – digital Transformation by
Shopware
Chain of success
Customer
Orientation
Customer
RelationsCustomer
ValueCustomer
Satisfaction
• … don‘t look for alternative products or suppliers
• … are more resistent to competitive offers
• … have a higher price willingness of 5 to 8%
• … are liable for repurchases and upselling
• … do word of mouth
Loyal customers…
Acquisition vs. Retention
9%
91%
Future value of
customers already in
the database
Future value of new
customers that will
be aquired
Performance
Performance eCommerce functions:
• CMS (Content Management System)
• Personalisation
• Shopping advisor
PerformanceSatisfaction
Functionality
Shopping Worlds
Shopping Worlds
Storytelling
Digital Publishing
Product Streams
Dynamic streams for
categories
Streams play out in critical cross and up-selling areas
Seamless integration with shopping
worlds
Product Streams
Customer Streams
Custom Products
Shopping Advisor
Future product roadmap
Roadmap & Issue Tracker
Community
InternationalisationTax rates – translatability
Easier to manage cross-boarder commerce
Direct translation of shop pages
Easy tax calculation
Shopware Power-BI
Industry comparison
Target groups, visitors, sales,
conversion, shipping methods
Provide active advice
What is Playground?
Platform for evaluating the new
technology
Experiments to try out
Create your own instances for
testing
Shopware Playground
Thanks for your attention
Let‘s create the future together
Shopware – The eCommerce platform to drive your customers’
experience
Marvin Luttermann
Key Account Manager
Partner