How did you communicate

this morning?

AgendaFramework

Defining digital InclusionEquity goals & ramps

Equity Needs and impactsIndividuals, Families and Community

Community strategiesPolicy and programs Climate & Initiatives underway

Strategic tips and approaches

A Community Agenda for Economic, Education and Civic Equity

33

Inclusion FrameworkDigital Inclusion

The goal of equity in information technology access, literacy and meaningful content

Broadband Deployment & AdoptionDistribution of infrastructure…followed by prevalence and equity in use

Anchor institutions & vulnerable populations

Community technologyThe strategy, programs and services to help reach digital inclusion

3

•State broadband mapping & planning•Stimulus grants•Broadband plan

•FCC - universal service, e-rate, spectrum, Net neutrality, Telecom vs info service

•Shrinking economy•Rapid product & service deployments

Digital Inclusion

For residents, businesses and NGO’s (anchor institutions)

Digital Inclusion

Access to computers and the internetAvailability, cost, ease of use for connectivity to the Internet, and end-user hardware and software. Also tech support.

Literacy in using computer and internet technologiesSkills required in order to utilize the equipment and Internet effectively for essential services, education, employment, civic engagement and cultural participation.

Meaningful content and services availableRelevant services, culturally and educationally appropriate design, marketing and placement appropriate to reach underserved communities, and enabling of content production and distribution by lower capacity residents, businesses and organizations.

What do you see when you

walk out the door in the

a.m.?

In real termsGov: Public health and safety (N1H1 swine virus, tracking a burglar, safe kids off streetSchools: Engaged parentsBusiness: future employees and quality of lifeNeighborhood & small biz: buy local

www.seattle.gov/tech/indicators

A Technology Healthy Communityis where ICT:

Enhances local economyFurthers educational opportunitiesIs applied to solving social issuesFosters civic participationPromotes relationship building and community developmentSupports the sustainability of our quality of lifeIs equitable and affordable

Networking Community Capacity

Business & Tech Prof. Sector

NeighborhoodsResidents

Education

GovernmentHealth, human

services

FaithCulture

Who’s at the table? Who’s driving?

Tech support

Libraries

Culture/Faith Centers

Fabric of providers & paths

Youth

Community Centers

IT Training

Human Services Housing

Schools

SeniorsDifabled Immigrant

CONFUSEDUnemploye

d

Work Centers

Business

ConnectivityHardware/ SoftwareEnrichment Community Jobs

Content & Referral

Local program responsesCommunity Tech Director/PlannerTech Matching Fund w/vol boardGet Online DayBrainstormNeighborhoods on the NetPublic computer center directoryPuget Sound OffJustice IT Project Management toolAccess to Justice Bill of RightsBenefits portal & adoption

Communities Connect Network•Council on Digital Inclusion•State grant program•CT defined in state law•State directory of CT•Member of broadband task forces•Advised state economic dev strategy•Capacity building for CT’s

www.communitiesconnect.org

What digital inclusion networks do

PolicyPeer supportIdentify excellenceImprove evaluationGrants and collaborationContent distribution networksHiring/internship/volunteersStrategic distribution of services

What we know about adoptionIncreasing accessMore mobility & need for faster speedIncreased use of social networks and expectation of personalized infoFluency in applications varies greatlyGains, but very significant differences based on education, income, age, language and disability

Key barriers to adoption include awareness & training, cost, security, and maintenanceTrusted teachers & settings important

Differences in Use

• Hispanic/Latino and African American computer users are least likely to purchase products and services online.

•African Americans more likely to participate in community, but less likely to do this online.

•Asian/Pacific Islander and African American computer users were less likely to use the computer to get health or medical information.

• Narrowing gap on social networking.

No data, no dollarsNo dollars, no data

Ramps, competencies & metricsAm I able to ask a question to learn moreCan I use this better?Am I more comfortable using it?Am I now able to teach myself more?Am I able to help others use it?Am I able to redesign it?

The more you learn, the more you know what you don’t know…leading to curves in metrics

Employment Education, Social inclusion & self-sufficiency

Basic IT survival, For school or job, For civic and cultural engagement, For an IT career, To be a leader or inventor

Measuring Impacts

On IndividualsOn FamiliesOn OrganizationsOn CommunitiesDifferences for different types of users

Washington Research : How Many People Served?

Based on information from about half (104) of the known community technology providers in the state– we know that these agencies serve:

99,467 unique users per year

Weekly counts show that on average, a user visits 14 times during the year

Resulting in an estimated total of 1,392,538 visits per year

Individual Benefits

Employment/Economic Benefits

Academic Skills and Literacy

Social Inclusion and Personal Growth

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Family BenefitsEmployment/Economic Benefits

Helping users to get a better paying job

Academic Skills and LiteracyConnecting families to technology Ability to help school aged children

Social Inclusion and Personal GrowthImproving family relationshipsKeeping kids safe by checking their online activities

Community BenefitsEmployment/Economic Benefits

More skilled work force Better educated population

Social Inclusion and Personal GrowthDevelop future leadersMotivate users to take action Community building

Organizational Capacity BuildingStaff skills gainedVolunteer opportunities

www.cis.washington.edu

The Civic Mash-upEffective Dig Inclusion enables

working together to find and implement answers, not just ID problems…it’s online and off.

TrendsBusy people!My.everythingMobility – platform and placeRapid evolution & multiple integrated services (do you tweet, facebook, blog, yammer, boxbe, dropbox, flashvolunteer…)Lots of video…all linkedTrusted ambassadorsPlace and community hasn’t disappeared

Responds to needReinvests tech revenue (like banks)Build and use policyGather data & map resourcesLeverage human, institution & capital Includes IT Equity assessmentOpen learning & tools, collectedEvaluate, re-assess & adapt

Strategic investment…

You are the .connect experts!

“Bonus” content

The following pages are additional material not presented, but which may be of interest.

LinksNationalBroadbandPlan: www.Broadband.gov, Inclusion section: www.broadband.gov/plan/inclusion.htmlBenton Foundation : Excellent source for basics and updates on media, digital inclusion and telecommunications policy issues: http://benton.org/initiativesSeattle Community Tech Program: Seattle.gov/techJustice IT Project Management tool and other reports: http://www.seattle.gov/tech/reportsAccess to Justice Technology Bill of Rights http://www.wsba.org/atjtbor.pdfResearch on libraries and community tech impacts: UW Technology & Social Change Grouphttp://cis.washington.edu/Communities Connect Network www.communitiesconnect.orgCommunity Tech Network Bay Area resources: ctnbayarea.org/

David Keyes City of Seattlewww.seattle.gov/tech

Get Online Day: City IT staff help Guillermo use the job site, shop for a laptop and understand wifi.South Park web students create business sitesJune’s Excel Class at Denny Terrace housing: teaches volunteers to enter computer lab user data and create a checkbook balance statement. Somali Community Services texts class announcements and Community Voice Mail shares this on their voice mail messaging to homeless.

Examples of digital inclusion work & learning

When is being online a necessity?“Water is a necessity to the health and life of every individual member of a community…It must be supplied in order to preserve the public health, whether it can be done profitably or not, and must be furnished, not to a few individuals, but to every individual.”

“Electric lights are different. Electricity is not in any sense a necessity, and under no conditions is it universally used by the people of a community. ..It Is not the business of any one to see that I use electricity, or gas, or oil in my house, or even that I use any form of artificial light at all.”

Oct. 24, 1905, in the Richmond, Virginia, Times-Dispatch

The Technology Equity TableJob training & employment (tech & applied tech)Small business successTech business investment EntrepreneurshipNPO sector efficiency in service delivery

The Civic Technology Equity Table

Access & ability to use government servicesAbility to participate in tools for public processStrong neighborhood and community information networkEffective strategy for diverse users and content creation

The Education Equity Table

Basic literacyEnglishParent/school online support Basic skills competencySafety and Security fluencyTechnical support and fluencyApplied tech learningAdvanced tech edLifelong learning