DALLAS TEXAS, JULY 21-24GAYLORD TEXAN RESORT

Leadership WorkshopsExciting KeynotesNetworking ReceptionsAT&T StadiumTourDetailed AgendaSpeaker DirectorySponsor Directory

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Agenda

Our top sponsors:

AT&T STADIUM SEAT DALLAS OPENING RECEPTION Join your peers on Sunday from 5:30 p.m. – 8:00 p.m.as we celebrate the grand opening of SEAT Dallas 2018 at the AT&T Stadium, home of the Dallas Cowboys. Enjoy tours, appetizers, drinks and great networking with industry leaders and friends!

NETWORKING RECEPTION Join us on Monday evening from 6:30 p.m. – 8:30 p.m. for an exciting networking reception in the SEAT Expo Hall. Mingle with exhibitors, speakers, and industry peers while enjoying good food, entertainment and drinks.

ONLINE PRESENTATIONS Speaker presentations will be available after the conference through our SEAT Membership portal for all individuals whom have registered for a SEAT Membership.

WI-FI Wireless internet access is available in the conference rooms and in the exhibit hall. Log in to the GAYLORD_CONFERENCE network; open browser for login page; enter access code SEAT2018; click on Submit.

CONNECT!

Join SEAT group discussions on Twitter by using #SEATDallas in your tweets! You can also find SEAT on Facebook, Instagram and LinkedIn.

GET THE APP & CONNECT Download the SEAT Mobile App to access everything you need during the event.

Enter URL: https://guidebook.com/app/seat_community/

LEADERSHIP WORKSHOP Each year, SEAT offers executive leadership sessions and workshop. For SEAT Dallas the leadership sessions are offered Sunday morning 8 a.m. – 12 p.m. See Agenda page 3 for details. Pre-registration is required. $150 Fee. Register HERE

BREAKFAST, LUNCH & BREAKS Breakfast is provided for conference attendees each morning Sunday, Monday & Tuesday in the SEAT Expo from 7:00 a.m. – 8:45 a.m. before the keynote session. Lunch is served in the SEAT Expo Sunday, Monday & Tuesday at 12:00 p.m. – 1:00 p.m. Additional breaks will take place each day. DRESS CODE Business Casual during the day. Smart Casual for networking events. SEAT EXPO HALL Networking options abound as breakfasts, lunches and Monday night reception converge in the SEAT Expo Hall.

Join attendees, speakers, and exhibitors as they come together in the Expo featuring innovative technology, marketing and fan engagement solutions.

SET-UP - Saturday July 21 10 :00 am -

Expo Hours

Sunday, July 22 ...7:30 a.m. – 4:30 p.m.

Monday, July 23 ....................

7:30 a.m. – 8:45 a.m.

12:00 p.m. – 1:00 p.m

6:00 p.m. – 9:00 p.m

Tuesday, July 24....................................................

7:30 a.m. – 8:45 a.m.

12:00 p.m. – 1:00 p.m

.

SEAT BOOTH #34 EXPO HALL Drop by the SEAT booth in the Expo Hall and pick-up special gifts, get your pic taken and hang-out in our lounge. Membership details and sign-up available in the SEAT booth.

LUNCHEON ROUNDTABLE DISCUSSIONS Monday and Tuesday, we have special collaborative round-table luncheons offered by our Platinum Sponsors. Each round-table has a unique set of discussion topics for opportunities to deep dive in an intimate, open discussion.

Select a topic, register for the session, join us to network, discuss challenges, and share ideas with peers and industry experts. *Not open to sponsors.* Pre-registration is required to attend the VIP luncheon round-tables.

See agenda for details.

AGENDA - “OPEN SESSIONS” All tracks and sessions on the agenda are open to all SEAT Dallas registered attendees, VIP’s and sponsors. The exception is any session marked ”Closed-Door.” See instructions specific to those sessions for admittance instructions and / or restrictions.

“CLOSED-DOOR SESSIONS” ”Closed-Door” sessions are clearly marked on the agenda. See instructions specific to those sessions for admittance instructions and / or restrictions.

REGISTRATION DESK HOURS Saturday, July 21 ................. 12:00 p.m. – 5:00 p.m.

Sunday, July 22.................... 7:30 a.m. – 3:00 p.m. Monday, July 23 ...................7:30 a.m. – 3:00 p.m. Tuesday, July 24 ...................7:30 a.m. – 9:00 a.m.

SEAT MEMBERSHIP Information coming soon. Membership registration will soon be available online and at the SEAT Booth at the SEAT Dallas event.

Gaylord Texan Resort Hotel & Convention Center

Grapevine, Texas

1 #SEATDallas

www.seatcommunity.com

SATURDAY, JULY 21

CONFERENCE AT-A-GLANCE

2 #SEATDallas www.seatcommunity.com

7:00 am. – 7:00 pm.

EXHIBIT HALL SET-UP; CONFERENCE ROOM SET-UP AND SPONSOR PRIVATE OFFICE SET-UP

Freeman Expo Order Form for Exhibitors – Click HERE

To Order TV’s, Screens, Computers or A/V for Exhibit Booths or Private Offices – Click HERE

10:00 am. – 4:00 pm.

CONFERENCE REGISTRATION IS OPEN Attendees & Sponsors Pickup badges, lanyards, journals and conference bags. Receive Instructions for Wi-Fi Access Pickup Map of Conference Room Locations Download SEAT Event Mobile App for Conference Agenda and Overall Program

4:30 pm. – 5:30 pm.

SEAT EXECUTIVE ADVISORY BOARD MEETING (CLOSED DOOR)

6:00 pm. – 9:00 pm.

ADVISORY BOARD & STEERING COMMITTEE ANNUAL MEETING & EVENT

CONFERENCE AT-A-GLANCE SUNDAY, JULY 22 R E G I S T R A T I O N & B R E A K F A S T 7:00 a.m. –

9:00 a.m.

8:00 am. – 12:30 pm.

Collegiate Leaders Annual Industry Meeting “Closed-Door Sessions for Collegiate Leaders Only.

Sponsors/Tech companies are by ‘invite-only’

Room: San Saba 4

8:00 am. – 12:30 pm.

Executive Leaders Workshop ***** Pre-registration Required *****

Click Image Below to Register

Room: San Saba 1

Sponsored by AMPTHINK

Sponsored by TEA – The Executive Advocates

2018 MC for Collegiate Leader Group:

Jim Null, CIO at Ohio State University Athletics Leadership Workshop Facilitators:

Jack Elkins, Director of Innovation at Orlando Magic

Katee Arrington Panter, SVP at SEAT

Peter Sorckoff, Managing Partner, Threaded Agency 8:00 am. – 8:40 am

Opening & Welcome to All Collegiate Industry Leaders Thomas Moats, Assistant Athletic Director for Information

Technology at University of Tennessee Athletics

Tommy Regan, Director of IT at Virginia Tech Athletics

What if the commissioner of your league, your CEO, or your boss was stepping down and tapped you to lead and move your organization forward? What would you do? Simon Sinek says, “People follow leaders because they have to, people follow those who lead because they do it for themselves.” If you want to be more like “those who lead” regardless of your title, consider participating in our experiential session to learn tools, lenses, language and key questions to get unstuck, solve your greatest challenges and make better group decisions. We will focus on skills to move past habitual ways of thinking and acting in order to stop getting results we don’t want and solving problems that don’t matter. And if you do know what will move your organization forward, why haven’t you done something about it? This workshop will provide the tools to help you begin!

8:50 am. – 9:20 am

Panel & Case Studies:

“How to Build a Data Winning Strategy from Scratch” Moderator: Pat Coyle, Sr. Associate AD at Texas A&M

Stephanie Rempe, Deputy AD, Texas A & M - Stephanie will share the story of how TAMU is using R & D / testing to build a strategy designed to take them from having literally NO fan data, to become a leader in data marketing.

Glen Oskin, VP Aggie Athletics – Glen will share how they have created a data strategy and revenue on sponsor sales applications.

Amy Joyce, Director of Analytics (12th Man Foundation) – Amy will share details of a real-life strategy to building data and integrating 3rd party tech for efficiency and increase revenues.

9:30 am. – 10:10 am

“Who’s Reaping Real Value from Wi-Fi data?” Moderator: Doug Himes, Director IT at University of Washington These leaders are doing extensive applied research with Wi-Fi data. They’ve had strong results and will share their case studies.

Ali Anderson, Manager Strategic Projects at Orlando Magic

Michael Shear, Vice President, Business Strategy & Analytics at Brooklyn Sports & Entertainment

“Championing Innovation & Creativity” Jack Elkins, Director of Innovation at Orlando Magic “Behaviors of High-Performing Teams” Jack Elkins, Director of Innovation at Orlando Magic “The Power of Understanding Personas in Leadership & Management” Peter Sorckoff, CEO at Threaded

10:10 am. – 10:30 am

“Plotting the Fan Data Journey from Freshman to Alumni” Moderator: Kirk Wakefield, CIO at University of Washington

James Slagle, Director of Marketing at University of Florida

Kevin Welch, Dir Digital Strategy at University of Georgia Athletics,

Lenny Goh at Tradable Bits

Open Room Discussion

“Mindful Leadership: Best Practices & Lessons Learned” Discussion Led by Katee Arrington, Dan Migala, Chris Freet, Stephen Bourke & Steve Reese

10:30 am. – 10:45 am BREAK 11:45 am. – 12:00 pm

Closing & Wrap-up “Next Steps in Your Leadership Evolution”

Jack Elkins, Sr. Director of Innovation at Orlando Magic

Katee Panter-Arrington, Partner at The Executive Advocates

10:45 am– 11:15 am

“Managing Expectations with the New Broadcast & Video Delivery Solutions” Moderator: David Payne, Sr.Tech Strategist at University of Oklahoma

Brandon Meier, Assoc Athletic Director at University of Oklahoma

Jesse Janosky, Director of Broadcast Technologies Texas A&M

Mathew Almond, Network Architect at Texas A&M University Take steps to ensure broadcast compliancy and, how do gain ROI from the investments being made.

11:15 am– 11:45 am

Lighting Round Case Study Presentations – “Innovative Ways to Capture Data & Analytics”

Case Study #1 Dr. Andrew Goodrich, Sr Assoc Athletics Director for External Relations at University of South Florida

Case Study #2 David Payne, Sr Tech Strategist at University of Oklahoma

11:40 am – 12:00 pm Wrap–up Jim Null, CIO at Ohio State University

Alex Cruz, Manager Athletics IT, University of Texas, Austin

Anthony Bridges, Director of Information Technology at Georgia Tech Athletic

Erik Jones, CTO at University of Washington

12:00 pm– 1:00 pm Networking Lunch – Sponsored by AmpThink

CONFERENCE AT A GLANCE SUNDAY, JULY 22

12: pm. – 1:30 pm.

L U N C H & N E T W O R K I N G I N T H E S E A T E X P O H A L L Join us for a delicious buffet lunch in the exhibit hall for networking, open discussions and create new friendships!

Take time to browse the exhibit hall to see new tech solutions to engage your fans, empower your organization with new innovations, operational and business technology strategies and the latest tech for your venue!

LADIES ONLY! Join us for the Annual “Ladies of SEAT” Luncheon (Room: San Saba 1). C l i c k H E R E t o R e g i s t e r

1:30 pm – 2:15 pm.

S E A T 1 0 1 : Ho w to Ge t th e Mo st Ou t o f Yo u r SEA T Exp e r ien ce ROOM: TEXOMA

This is an open forum to welcome new members to the SEAT Community, both sport & entertainment professionals as well as sponsors Everyone encouraged to attend!

Join the SEAT Advisory Board & Steering Committee Members and to learn more about the SEAT culture, the community and learn how to best engage during and after the conference to ensure you will "get the most out the SEAT experience."

2:15 pm – 3:00 pm.

KEYNOTE: “Innovat ions This Year and Next” Room: Tate Ballroom A

Moderator: Jack Elkins, Director of Innovation at Orlando Magic Chris Richardson, Deputy CIO – IT Development (UI/UX), Mobility & Smart Cities at Arizona State University Craig Neeb, Chief Innovation Officer at NASCAR Janette Smrcka, IT Director at Mall of America

Tinus LeRoux, CEO at Fancam

3:00 pm – 5:00 pm. S E A T T E C H U N I V E R S I T Y

S E A T B I H A C K - A - T H O N

Enjoy and engage in new learning you can take back and confidently share with the other executives in your organization.

Submit your team to enter the

BI Hack-A-Thon! Room: High Plains 1&2

3:15 pm – 5:00 pm.

“Startups: What to Look For 101” Room: San Saba 1

Led by Tim Hayden ,Co-Founder at Stadia Ventures Most of us do not take advantage of the tech ecosystem in our own backyards or within our local colleges. For some of us it’s just that we don’t know where to begin to identify something helpful for the organization and then how to actually present it as an opportunity. In this session, we will specifically hear a pitch from a startup from Stadia Ventures and learn from experts on what they are looking for in investment potential and partner potential and answer questions on ways to arrange partnerships with them.

“Blockchain 201” Room: San Saba 2

Led by - Sandy Khaund Founder at Upgraded Few technologies have seen more attention than the Blockchain. As the hype begins to fade, what’s left is an extensible technology that goes well beyond “cryptocurrencies”. Hear from a tech leader who built a company leveraging Blockchain to change the way teams gain control of their assets and enrich relationships with fans across several major league franchises. He will separate the utility from the hype and discuss the opportunities and threats to your business and how to get ahead of them.

“Jobs To Be Done Theory” Room: San Saba 3

Learning and Discussion led by Alex Slawsby, Director of Innovation at EmbraerX Jobs To Be Done Theory, popularized by Clayton Christensen (most recently in his book Competing Against Luck), has been applied in industries ranging from healthcare to education to consumer products to help companies delight their customers. In this session, Alex, who worked for Clay for more than 7 years and now leads innovation at EmbraerX (building flying cars), will help you understand how to apply the theory to achieve similar results in the business of sports.

“Behavioral Science Applications in Sports”

Room: San Saba 4 Learning and Discussion led by Kevin Brilliant, Sr Mgr, Business Strategy & Analytics at Chicago Bulls The field of behavioral science is being thoughtfully applied by Kevin Brilliant in his work at the Chicago Bulls. As a protégé of Dan Ariely at Duke University, Kevin will share some key findings and lead a discussion on how this might be applied to help your own organizations.

Hack-A-Thon Hosted by:

Katie Morgan, Director, Business Analytics at Texas Rangers

Steve Conley, Director of Data Services at Boston Red Sox

Stacy McGranor, Mgr, Email & CRM Marketing at San Jose Sharks

Russell Scibetti President, Planning & Insights at KORE

Join us for the first Business Intelligence Hack-a-Thon held at SEAT.

Groups will collaborate and compete to demonstrate their ability to solve real-time problems using BI tools, analytics dashboards to compete for exciting prizes.

5 : 1 5 p m – 6 : 0 0 p m B U S T R A V E L T O A T & T S T A D I U M

6:00 pm – 9:00 pm

www.seatcommunity.com

AT &T S T A D I U M T E C H T O U R & N E T W O R K I N G R E C E P T I O N Enjoy Technology Tours of the Dallas Cowboys’ AT&T Stadium; Reception & Networking Event

TRACK: DATA & BI

Room: High Plains 1&2 TRACK: DIGITAL MARKETING

Room: Mesilla 1&2 TRACK: VENUE TECH Room: Texoma 1,2&3

10:00 am – 10:45 am

“CRM Needs More PRM: Partner Relationship Management”

Sponsored by KORE

"The Digital Transformation in Partnership Sales & Activation"

Sponsored by Sportsdigita

“Next Gen in Venue Design & Architecture” Moderator: Denise Taylor, CIO at Westfield

10:45 am – 11:00 am B R E A K I N T H E S E A T E X P O H A L L

11;10 am – 12:00 pm

Lightning Round Case Study Presentations: “Automation, Engagement & Personalization” Moderator: Curran Raclin, Vice President, Fan Engagement & Analytics at National Hockey League

“The Shifting Landscape of Measuring Success.”

Moderator: Ryan Frankson, Director, Social Media & Publications at Oilers Entertainment Group

Lightning Round Case Study Presentations: “Next Gen Technologies”

Moderator: Sasha Puric, CIO at Philadelphia 76ers

12:00 pm – 1:00 pm

L U N C H & N E T W O R K I N G I N T H E S E A T E X P O H A L L

Private Luncheon RoundTable “Infrastructure Lifecycles”

Sponsored by CDW Room: San Saba 1

To register to attend this luncheon: julireu@cdw.com or carrloo@cdw.com

Private Luncheon RoundTable “The Dallas Cowboys & the

New Age of Ticketing” Sponsored by SEATGEEK

Room: San Saba 3 To register to attend this luncheon, contact

nsahni@seatgeek.com

Private Luncheon RoundTable “Smart Venues: Setting a Vision, Talking the

Tech to Get There.” Sponsored by JMA Wireless

Room: San Saba 4 To register to attend this luncheon, contact

sgriffin@jmawireless.com

1;15 pm – 2:00 pm

“Data Privacy, Compliancy & Ethics “ Moderator: Charlie Shin, Vice President, Data & Analytics at Major League Soccer

Round-Table Discussion: Social & PR Pivoting:

“When something happens and the narrative in social has to be changed with time sensitivity”

RoundTable Moderators: Mac Slavin, Stephen Bourke, Scott Kegley,

Tom Halls, Aaron LeValley

“Late to the Party” Moderator: Steve Reese, CIO at Phoenix Suns

2;00 pm – 2:50 pm

“Digital to Dollars Workshop” (Data & Digital Combined Session) Room: High Plains 1 & 2 Workshop Leaders: Jesper Nyholm, Founder 7 Peaks & Team Denmark; Jayne Bussman-Wise, Senior Director, Digital & Comms at New York Red Bulls; Zach Monette, Digital Director at Team Novo Nordisk and Sean Callanan, Founder at SportsGeek

Lighting Round Case Study Presentations: “Entertainment Districts”

Discussion Moderator: Andrew McIntyre, VP Technology at Chicago Cubs

3;00 pm – 3:30 pm

RoundTable Discussion “Getting to Know Your Fans – The Real Story” Katie Morgan, Director, Business Analytics at Texas Rangers ; Neda Tabatabaie, Vice President, Business Intelligence at San Jose Sharks;Steve Conley, Director of Data Services at Boston Red Sox

“The Four Fundamentals of Subscription for Sports and Entertainment”

Discussion Moderator: Chris Freet, Sr Associate AD. External Relations at Arkansas Razorbacks

“Entertainment Districts - Continued” Discussion Moderator: Andrew McIntyre, VP Technology at Chicago Cubs

3:30 pm – 3:50 pm

B R E A K I N T H E S E A T E X P O H A L L

4:00 pm – 4:50 pm

Tate Ballroom

KEYNOTE F IRE-SIDE CHAT: “LE V E R A G I N G T E C H N O L OG Y T O SH A R P E N YO U R CO M P E T I T I V E ED G E & IM M E R S E YO U R FA N S”

Christine Stoffel, CEO at SEAT with Chris Penrose, President at AT&T and Peter Sorckoff, President at Threaded Agency

5:00 pm – 6:15 pm

Industry Peer Closed-Door RoundTable *** Private Discussions: No Sponsors Permitted***

Industry Peer Closed-Door RoundTable *** Private Discussions: No Sponsors Permitted***

Industry Peer Closed-Door RoundTable *** Private Discussions: No Sponsors Permitted***

6:30 pm – 8:30 pm

9:00 am – 9:15 am Tate

Ballroom

W E L CO M E & O PE NI NG : Chip Foley – SEAT 2018 MC

Sean True, CIO at MLB Aaron LeValley, VP Digital Strategy & Analytics at AEG Charlie Shin, VP Data & Analytics at MLS Chris Freet, Sr Associate AD. External Relations at Arkansas Razorbacks

9:15 am – 10:00 am Tate

Ballroom

K E Y N O T E : ”SO YOU WANT TO BE INVOLVED IN THE WILD WEST OF ESPORTS?”

Moderator: Brian Costello, Director, Digital Media / Editor-In-Chief at Portland Timbers Executive Panel:

Andrey Yanyuk, CEO at Tempo Storm esports Jason Lake, CEO at Complexity Gaming/ Dallas Cowboys Esports Team James Ruth, Sr. Director Properties & Esports at Major League Soccer Ryan Chaply, Sr Esports Program Manager at Twitch

CONFERENCE AT-A-GLANCE 7:00 a.m. –

9:00 a.m. R E G I S T R A T I O N & B R E A K F A S T MONDAY, JULY 23

“A L L -ST A R ” R E C E P T I O N & NE T W O R K I N G – S E A T E x p o H a l l Join an all-star reception & networking event in the SEAT exhibit hall.

Enjoy Ping Pong Tournaments &, Beer Pong Tournaments Visit with innovative tech providers, get your picture taken or autographs with Ex-Pro Athletes & Dallas Cowboy Cheerleaders.

TUESDAY, JULY 24 R E G I S T R A T I O N & B R E A K F A S T 7:00 a.m. – 8:45 a.m.

TRACK: DATA & BI Room: High Plains 1&2

TRACK: DIGITAL MARKETING Room: Mesilla 1&2

TRACK: VENUE TECH Room: Texoma 1,2&3

10:00 am – 10:50 am

Lighting Round Case Studies “Next Gen Tech Showcase for Enhancing Data” Moderator: Amie Becton Ray, Director, Database Marketing & Strategy at National Hockey League

“Differences & Learnings Between eSports & Traditional Sports Digital Marketing & Fan

Engagement Strategies” Moderator: Jayne Bussman-Wise Sr Director, Content and Communications at New York Red Bulls

“Supporting the Changing Needs of Broadcast Partners”

Discussion Moderator: Thomas Moats, Assist Athletic Director IT at University of Tennessee Athletics

10:50 am – 11:10 am

B R E A K I N T H E S E A T E X P O H A L L

11;10 am – 12:00 pm

“Creating an Ecosystem of New Revenue Streams from Sponsorships” (Data & Digital Combined Session) - Room: High Plains 1 & 2

Moderator: Mitch Helgerson, Senior Vice President, Marketing and Ticket Sales at Minnesota Wild

Building an Esports Venue & Hosting Esports Events

Discussion Moderator: Katee Panter, SVP at SEAT

12:00 pm – 1:00 PM

J O I N U S F O R L U N C H I N T H E S E A T E X P O H A L L

Private Luncheon RoundTable w/ Influencers

“Next Gen of Immersive Experiences thru Digital Screens”

Sponsored by Planar Digital To register to attend this luncheon:

tiffany.patton@planar.com

Private Luncheon RoundTable w/ Influencers

“The Future of Contactless Ticketing, Loyalty and Apple Wallet in Stadiums”

Sponsored by Fortress

Private Luncheon RoundTable w/ Influencers

“Building a Revenue-Driving Fan Data Strategy”

Sponsored by Umbel

1;15 pm – 2:00 pm

“The Nitty Gritty of Customer Engagement: How to Actually Do It”

Presenters Paul Greenberg, Managing Partner, The 56 Group

Round-Table Discussion: “Making Fans in the Parking Lot”

Moderator: Tery Howard, Sport Executive

“Signage that’s Alive: Engaging Fans with Digital Screens”

Moderator: Jeff Lutes, VP of Technology at Orlando Magic Tommy Regan, Director IT at Virginia Tech Athletics

2;00 pm – 2:45 pm

“Data Warehousing Confidential” Moderator: Brent Leary, CRM Essentials, CRM Evolution

“Key Learnings from Technology Trailblazers”

Moderator: Dallas Wilkes, Technology Strategy at Levy

“Be Prepared and Be Aware: CyberSecurity & Data Safety Threats Are Part of Our Daily Existence”

Moderator: Jon Allen, CISO at Baylor University

2;45 pm – 3:00 pm B R E A K I N T H E V I N E Y A R D P R E - F U N C T I O N H A L L W A Y

3:00 pm – 3:45 pm

“The Results Are In: BI Hack-a-thon Results” Steve Conley, Dir Data Services at Boston Red Sox Katie Morgan, Dir, Bus Analytics at Texas Rangers Stacy McGranor, Mgr, Email & CRM at San Jose Sharks Russell Scibetti President, Planning & Insights at KORE

“Lightning Round of Next Gen Tech Showcase”

Moderator: Andrew Goodrich, Sr Assoc Athletics Director for External Relations at University of South Florida

“Making Way for 5G: What to Know and How to Plan for It”

Moderator: Dave Curry, Vice President of IT at Seattle Mariners Katee Panter Arrington, SVP at SEAT/ Partner at TEA

3:50 pm – 4:50 pm

Room: Texoma

C L O S I N G K E Y N O T E : “THE CROSS ROA DS & BUS INES S DY NA M IC S OF ESP ORT S & TRA DI T I ONA L SP ORT S” Moderator: Christine Stoffel, CEO at SEAT

Executive Panel:

Bill Neilsen, VP Partner Solutions at 4FRONT

Ryan DeVos, Director, Magic Gaming at Orlando Magic

Tom Halls , Head of Global Team Partnerships at Gfinity Esports

Steve Barr, Esports Gamer/ Fan This panel of esports Executive and industry leaders will discuss and debate the intersection of traditional sports and esports. This will be a collaborative and open dialogue of the differences and the similarities of how these two industries build fan-bases, sell sponsorships, create revenue streams, broadcast & call events as well as how the new gambling laws may impact the industries. The panel of industry experts will deep dive into sharing their perspectives of how they see the industry continuing to evolve and what’s next.

J O I N U S I N T H E H O T E L B A R S F O R A N E V E N I N G W I T H F R I E N D S

8:50 a.m. – 9:15 a.m. Tate

Ballroom

G O O D M O RN I NG ! Chip Foley – SEAT 2018 MC

Sean True, CIO at MLB Mitch Helgerson, Sr VP Marketing & Ticket Sales at Minnesota Wild Shane Harmon, Chief Executive at Westpac Stadium

9:15 a.m. – 10:00 a.m.

Tate

Ballroom

K E Y N O T E : “THINKING GLOBAL IN SMALLER MARKETS: AN INTERNATIONAL PERSPECTIVE” Discussion Moderator: Shane Harmon, Chief Executive at WestPac Stadium International Executive Panel:

Jesper Nyholm, 7 Peaks & Danmark Olympics (Denmark) Richard Wilkinson, Chief Technology Officer, New Zealand Rugby (NZ)

Sharon van Gulik, Commercial Director at New Zealand Olympic Committee (NZ)

Stephen Bourke, Sports Strategist at Aspire AcAdemy (Qatar) Thomas Torjusen, Chief Digital Officer, Norwegian Football League (Norway)

CONFERENCE AT-A-GLANCE

6 #SEATDallas www.seatcommunity.com

10:00 a.m. – 10:45 a.m. “CRM Needs More PRM: Partner Relationship Management” Sponsored by KORE, Emerald Sponsor

Discussion Moderator:

Adam Grow, VP Customer Success at KORE Software

Subject Matter Experts: Amber Winger, Global Partnerships CRM Strategy & Business Analytics at Topgolf Erin Quigg, Manager, CRM Strategy at Orlando Magic

Leo Parsons, Manager, Sales Process at Madison Square Garden

Sean Smith, Director, Corp Partnership Analytics at Monumental Sports & Entertainment

We all know the importance of our partner relationships, yet consistently it seems that this is the most detached department when it comes to CRM and data strategy, so how can we fix this? There are many ways we can impact this line of business, from streamlining activation tracking and expenses to having a consistent, transparent pipeline and stronger financial insights. This session will dig in with staff from three teams to explore specific strategies and tactics they’ve been able to implement for their sponsorship department and the impact they have had on their organizations.

"The Digital Transformation of Sponsorship (and everything else!)” Sponsored by Sportsdigita, Emerald Sponsor

Discussion Moderator:

Christy Grady, EVP of Business Development at Sportsdigita

Subject Matter Experts: Justin Wolf, Corporate Sales Manager at Green Bay Packers

Keisha Taylor, SVP of Integrated Marketing at Learfield Sports Properties

Melissa Jannetta, VP of Business Development at FC Dallas

Is your brand successfully navigating digital transformation? Today's fast-changing landscape affords numerous opportunities for every stakeholder in the sponsorship ecosystem. Join the Green Bay Packers, FC Dallas, Learfield and Sportsdigita and learn how leading sports brands are growing revenues and winning over fans in a hyper-connected digital world.

“Next Gen in Venue Design & Architecture

Discussion Moderator:

Denise Taylor, CIO at Westfield Corp

Subject Matter Experts: Connie Klug, Business Development Manager at AT&T

Jay Floyd, Director Global Wireless at MGM/ Las Vegas Golden Knights Arena

Mike Bullock, Vice President of IT at Texas Rangers

Mike Morris, CIO at Legends

Trent Tursi, Digital Transformation at CompuCom Venues can no longer be designed, architected and engineered the way they were 20 years ago. We live in a world that is changing, fan behavior has changed, corporate sponsors demands have changed and the digital revolution has changed the way fans engage during events. This is a collaborative discussion around new design concepts of renovations and new venue builds.

10:45 a.m. – 11:10 a.m. COFFEE BREAK

11:10 a.m. – 12:00 p.m. Lightning Round Case Studies

Theme: “Automation, Engagement & Personalization” Discussion Moderator:

Curran Raclin, Vice President, Fan Engagement & Analytics at NHL

Presenters: Ali Anderson, Manager Strategic Projects at Orlando Magic

David Jones, Sr. Vice President of IT at AEG Europe

Djorn Buchholz, Executive Director at National Soccer Hall of Fame & Allen Ganz at NEC

Scott Robish, Director Business Strategy & Analytics at San Diego Padres & Corey Grause, at InfoGroup

Case studies will be shared by industry peer leaders of 6 minutes each. Following the presentations, a panel with Q&A and an open room discussion will be led to discuss the case studies, industry practices and tips

“The Shifting Landscape of Measuring Success”

Discussion Moderator:

Ryan Frankson, Director, Social Media & Publications at Oilers Entertainment

Subject Matter Experts:

Andi Perelman, Director of New Media at Pittsburgh Penguins

Daniel Brusilovsky, Digital Initiatives Lead at Golden State Warriors

Jeremy Zimmer, Sr. Director of Digital Media at Cleveland Browns

Mac Slavin, Digital Media and Sports Marketing at Detroit Tigers

7-minute Case studies from teams whom are on opposite sides of the winning streak will share their strategies, tools and various methods of measuring success. Following the presentations, a panel with Q&A and an open room discussion will be led to discuss the case studies, industry practices and tips. Following the presentations, a panel with Q&A and an open room discussion to discuss the case studies, industry practices and tips

Lightning Round Case Study Presentations: Theme: “Next Gen Technologies”

Moderator:

Sasha Puric, CIO at Philadelphia 76ers/ HBSE

Next gen technology case studies will be shared by industry leaders of 5 minutes each. Following the presentations, Sasha Puric will lead the room in a Q&A discussion on these technology solutions, industry practices and tips to deploy your projects.

• “Innovations in LED Lighting”

Mike Janes, VP, Engineering & Technology at Portland Trail Blazers

• “Biometrics, Security & Identity Management”

Chip Suttles, VP of IT at Seattle Seahawks

• “The Next Level of IOT… on Escalators?”

Janette Smrcka, IT Director at Mall of America

• “Enabling an Intelligent Workplace”

Chip Suttles, VP of IT at Seattle Seahawks

David Salter, Innovation and Experience Lead at LiveTiles

Agenda Session Details Monday July 23

9:00 a.m. – 10:00 a.m.

OPENING KEYNOTE : “SO YOU WANT TO BE INVOLVED IN THE WILD WEST OF ESPORTS?”

Discussion Moderator: Brian Costello, Director, Digital Media / Editor-In-Chief at Portland Timbers Subject Matter Experts Panel:

Andrey Yanyuk, CEO at Tempo Storm esports

Jason Lake, CEO at Complexity Gaming/ Dallas Cowboys esports Team

James Ruth, Sr. Director Properties & esports at Major League Soccer Ryan Chaply, Sr Esports Program Manager at Twitch

This panel of esports leaders will share their insights of the journey of esports. They will debunk myths about esports, educate you on why esports has grown exponentially, who the fans are, how to engage with the fans, gaining loyalty and predict the future dynamic growth of the esports industry across the globe and across the collegiate industry. The panel of industry experts will share with you what questions to ask, lessons learned and how to avoid costly mistakes and investments so you can make sounds decisions when evaluating how, when and why to invest into esports.

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12:00 p.m. – 1:00 p.m. BUFFET LUNCH & NETWORKING IN SEAT EXPO HALL

Join your industry peers and the SEAT sponsors for a delicious buffet lunch, sit at round tables in the exhibit hall for networking, open discussions and create new friendships! Take time to browse the exhibit hall to see new tech solutions to engage your fans, empower your organization with new data capture, operational and business technology and the latest tech for your venue! “PRIVATE ROUNDTABLE LUNCHEONS, HOT INDUSTRY TOPICS” Pre-Register to Attend a Round-Table Luncheon on Hot Industry Topics “Infrastructure Lifecycles & Strategic Planning” Sponsored by CDW Room: San Saba 1

RSVP : julireu@cdw.com or carrloo@cdw.com

Join CDW for a roundtable luncheon as they discuss how strategic planning on the front-end of major construction/renovations projects could shine a better light on the total cost of ownership in the long term. This session will focus on the lifecycle of the infrastructure and amenities and discuss long-term planning for upgrades to network, video boards, and IPTV over time. .

“The Dallas Cowboys & the New Age of Ticketing” Sponsored by SEATGEEK RSVP nsahni@seatgeek.com Moderator: Denise Taylor, CIO at Westfield

Panel Members: Doug Dawson, VP Tickets Sales and Service at Dallas Cowboys

Ann Bihari, Senior Director of Ticket Operations at Dallas Cowboys Jeff Ianello, EVP, Client Partnerships at SeatGeek

Greg Viverito, Business Development at SeatGeek

Join SeatGeek for a roundtable discussion with the Dallas Cowboys to share insights of their new partnership. The Cowboys transitioned to SeatGeek’s ticketing solution, using SeatGeek's technology to power an incredible fan experience and team results. Hear Doug and Ann talk about their approach, their vision and what's next for them and the team.

“Smart Venues: Setting a Vision, Talking the Tech to Get There” Sponsored by JMA Wireless RSVP: http://info.jmawireless.com/seat-2018-luncheon-registration

This special luncheon will look at venue technology and some unique capabilities to consider in the future that provide powerful new fan experiences, higher levels of patron safety, new intelligence as part of the sports business, and key changes in venue connectivity that you need to know when planning for a highly connected venue.

1:15 p.m. – 2:00 p.m.

“Data Privacy, Compliancy & Ethics“ Discussion Moderator: Charlie Shin, Vice President, Data & Analytics at Major League Soccer Subject Matter Experts:

David Chavez, Vice President, Architecture & Innovation at Avaya David Jones, SVP Technology at AEG Europe/ O2 Arena

Jason Cohen, Legal General Counsel at Dallas Cowboys

Stephen Moss, President of PCM Services

Phil Ross Sr Engineer at Oracle Panel discussion and leading experts discuss new customer data protection regulations and its impacts on sports & entertainment. The panel will openly share strategies and best practices that should be considered around data privacy. What tools can be used to protect data privacy? Who is holding customer data? Who is held liable for a breach of the data and where it is stored. .

SEAT Agenda Session Details Monday July 23 Round-Table Collaborative Workshop Theme: “Social & PR Pivoting: When something happens and the narrative in social has to be changed with time sensitivity” Round-Table Moderators: Aaron LeValley, Vice President, Digital Strategy & Analytics at AEG Mac Slavin, Digital & Social Media Manager at Detroit Tigers Scott Kegley, Exec Dir. Digital Media & Innovation at Minnesota Vikings Stephen Bourke, Sports Business Strategist at Aspire Academy Tom Halls, Head of Global Team Partnerships at Gfinity esports

EVERYONE WELCOMED TO JOIN THIS COLLABORATIVE SESSION!!

• The room will have roundtables with sports leaders and sponsors working side by side, evenly divided across the tables and in the room.

• Each table is assigned a real-life situation that has taken place in the last year with regards to being required to change their narrative and socially pivot the communication.

• Each table will have 15 minutes to collaborate on solutions and how to address the change needed for the narrative for PR and communication to the fans and public.

• At the end of the 15 minutes, each table will share what their “real-life problem situation” was and the solutions they jointly defined to solve & address the situation.

• This collaborative round-table session provides an opportunity for industry collaboration and driving solutions to real-time situations.

“Late to the Party” Discussion Moderator: Steve Reese, CIO at Phoenix Suns Subject Matter Experts:

Adam Haskin, Associate at ME Engineers Brandon McNulty, SVP Technology at Legends

Chip Foley at Ampthink

Ken Martin, Global Exec Director at CISCO Lorraine Spadaro, VP of Technology at TD Garden Collaborative panel discussion of how to increase communication and partnership with architects and design firms to ensure that Tech leaders are not “late to the party” Discussions to include how to get engaged and how to fix decisions that Tech Leaders were not included on.

2:00 p.m. – 2:50 p.m.

COMBINED SESSION: DATA & DIGITAL “Digital to Dollars Workshop” Workshop Leaders:

Jayne Bussman-Wise, Sr. Director, Digital & Comm at New York Red Bulls

Jesper Nyholm, Founder at 7 Peaks & Head of eGamification at Team Denmark

Sean Callanan, Founder at Sports Geek Zach Monette, Digital Media Director at Team Novo Nordisk Get your pens and paper ready, everyone walking in this room will be asked to be engaged and participate in the hands-on workshop to define sponsor digital investment and how to correlate to ROI. Fully immersive session where you’ll team with peers to work through the 5 steps to turn digital to dollars and drive more revenue for your team. You’ll work on better understanding your audience, plus content & distribution options to understand the value you will bring to your partners and fans. By the end of the session you’ll be ready to pitch your campaign to sponsors and understand how you can repeat the process for all of your digital assets.

Key Takeaways

• How to have a commercial lens in digital

• How to develop content that your sponsorship team will love • Why content and campaigns go hand in hand • How to value and substantiate your digital valuations

• Digital campaign ready to be pitched to sponsors

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SEAT Agenda Session Details Monday July 23 2:00 p.m. – 3:30 p.m. Lighting Round Case Study Presentations:

Moderator and panel members will each show a 7-minute case study presentation, then a deep-dive panel discussion will follow. “The Rise of Entertainment Districts”

Discussion Moderators:

Andrew McIntyre, Vice President of Technology at Chicago Cubs

Karri Zaremba, COO at Venuetize Lightning Case Study Presenters:

Aaron Horvath, Asst Athletics Director, Strategic Comm at Notre Dame

Andrew McIntyre, Vice President of Technology at Chicago Cubs

Bill Schlough, CIO at San Francisco Giants

Chris Richardson, Deputy CIO Mobility & Smart Cities at Arizona State University

Mixed-use entertainment developments are a major focus across the globe to create engaging and unique experiences for consumers. This panel will share how their organizations have successfully created these environments. The panel will discuss the vision, the engineering, the design concepts, the technology behind the developments and how to create the right partnerships.

3:00 p.m. – 3:30 p.m. RoundTable Discussion

“Getting to Know Your Fans – The Real Story” Discussion Leaders:

Katie Morgan, Director, Business Analytics at Texas Rangers

Neda Tabatabaie, Vice President, Business Intelligence at San Jose Sharks

Steve Conley, Director of Data Services at Boston Red Sox

This is an open discussion for anyone and everyone to join and be engaged in the discussion topic. Blending data sources, looking at the quality of your data and understanding every fan in your venue… the truth, the fact and the fiction.

“The Four Fundamentals of Subscription for Sports & Entertainment” Discussion Moderator:

Chris Freet, Sr Associate AD. External Relations at Arkansas Razorbacks

Subject Matter Experts:

Brad Wurthman, Sr Assoc Athletics Dir at Virginia Tech

Chris LeCraw, General Manager at INWEGO

Greg Mize, Sr Director Marketing & Innovation at Atlanta Braves

With subscription services revenue growing 8X faster than the S&P 500, we know the market has an appetite for consuming products and services via subscription. So why not sports and live events?

With subscription offerings, teams and venues gain a valuable new marketing tool to attract new fans to events. Additionally, they can manage overall inventory with the knowledge of how many fans scan into each event. This is transforming as this provides an all-new outlet to strategically distribute tickets to new fans through a unique channel, increasing the likelihood of a full, action-packed venue.

In this session, teams and venues will provide audience members with how this new approach to ticketing – subscription access – is changing the landscape of sports and live events.

Key takeaways

• Analyzing data/key insights to price, position & package a subscription offer

• Converting casual fans into subscription fanatics

• Building, growing and evolving a subscription footprint

• The venue of the future; dedicated subscription space

5:00 p.m. – 6:15 p.m. SPORT & ENTERTAINMENT LEADERS’

CLOSED DOOR ROUNDTABLE DISCUSSIONS Sponsors are NOT permitted to attend, except by INVITATION ONLY

Closed-door sessions are run by sport & entertainment industry leaders

to champion open collaboration, discussions and honest dialogue amongst their industry peers.

Data & BI Leaders’ Closed Door

Closed-Door Moderators:

Brendan Russell, Mgr Business Intelligence at Tampa Bay Lighting

Brett Broich, VP Business Strategy & Analytics at Carolina Hurricanes

Bjorn Kadlec, Sr. Business Analyst at Minnesota Wild

Mia White, Manager CRM & Analytics at Miami Heat

Ray Pimienta, Manage CRM Systems Development at Miami Dolphins

Digital Marketing Leaders’ Closed Door

Closed-Door Moderators:

Chris Freet, Sr Associate AD. External Relations at Arkansas Razorbacks

Jayne Bussman-Wise, Sr Director Content & Comm at NY Red Bulls

Scott Kegley, Digital Media & Innovation at Minnesota Vikings

Stephen Bourke, Sports Strategist at Aspire Academy Venue Tech Leaders’ Closed Door

Closed-Door Moderators:

Costas Kladianos, Dir Digital Innovation & Technology at Canada Tennis

Denise Taylor, CIO at Westfield

Sean True, CIO at Major League Baseball

Tommy Regan, Director IT at Virginia Tech

4:00 p.m. – 4:55 p.m. KEYNOTE FIRE-SIDE CHAT :

“LEVERAGING TECHNOLOGY TO SHARPEN YOUR COMPETITIVE EDGE & IMMERSE YOUR FANS”

Christine Stoffel, CEO at SEAT Chris Penrose, President Internet of Things Solutions at AT&T Peter Sorckoff, President at Threaded Agency

6:15 p.m. – 8:30 p.m.

“ALL-STAR” RECEPTION & NETWORKING

Join an all-star reception & networking event in the SEAT Expo Hall.

Enjoy Ping Pong Tournaments & Beer Pong Tournament

Visit with innovative tech providers and get your picture taken

or autograph of Ex-Pro Athletes & Famous Dallas Cowboy Cheerleaders.

GUEST APPEARANCES, MEET & GREET /AUTOGRAPH SIGNINGS: EX-DALLAS COWBOY FOOTBALL PLAYERS :

o JAY NOVACEK o DREW PEARSON o ED TOO TALL JONES o RANDY WHITE

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3:30 p.m.– 3:55 p.m. AFTERNOON BREAK- EXPO HALL

9:00 a.m. – 10:10 a.m. KEYNOTE :

“THINKING GLOBAL IN SMALLER MARKETS: AN INTERNATIONAL

PERSPECTIVE” Discussion Moderator: Shane Harmon, Chief Executive at WestPac Stadium (NZ) International Executive Panel: Jesper Nyholm, 7 Peaks & Danmark Olympics (Denmark)

Richard Wilkinson, Chief Technology Officer, New Zealand Rugby (NZ)

Sharon van Gulik, Commercial Director at New Zealand Olympic Committee (NZ) Stephen Bourke, Sports Strategist at Aspire Academy (Qatar)

Thomas Torjusen, Chief Digital Officer, Norwegian Professional Football League (Norway)

This panel of International sport leaders will share key strategies on how they use technology, build their brand and grow beyond their local country to become a player in the global sports and entertainment market.

SEAT Agenda Session Details Tuesday July 24

10:15 a.m. – 11:00 a.m. Lighting Round Case Studies

“Next Gen Technologies for Enhancing Data” Session Leader: Amie Becton-Ray, Director, Database Marketing & Strategy at National Hockey League Case Study Presenters:

• "Timberwolves Court Cash: Increased Fan Engagement with Virtual Currency”

Laura Meyer, VP of Business Intelligence at, Minnesota Timberwolves

• “Hybrid Data Management in the Intelligent Cloud”

Andrew McIntyre, VP of Technology at Chicago Cubs

Kevin Fleet, VP of IPS at Informatica

• “Monumental Sports implements Data Management & Data Analytics to Increase Revenues, Fan Engagement in Real-time”

Leah Rindler, Director Business Intelligence at Monumental Sports

Bill Bailey, SVP Sports & Entertainment at SSB

Case studies will be shared by industry peer leaders of 6 minutes each. Following the presentations, the moderator will lead the room and panel in Q&A and an open room discussion will be led to discuss the case studies, industry practices and strategy tips for successful projects.

“Learnings Between Esports & Traditional Sports: Digital Marketing & Fan Engagement Strategies” Moderator: Jayne Bussman-Wise, Sr Director, Content & Communications at New York Red Bulls Panel Members: Andrey Yanyuk, CEO at Tempo Storm Esports

Brian Costello, Director, Digital Media / Editor-In-Chief at Portland Timbers

Michael Aquilar, Lead Advisor, Esports Association at University of Oklahoma Tom Halls, Head of Global Team Partnerships at Gfinity esports This panel of experts will uncover and discuss digital marketing, social media and fan engagement strategies which are unique to both pro sports & esports. The panel will discuss the differences of how esports and traditional sports defines these marketing platforms to gain followers and create immersive experiences and engagement strategies. Attendees of this session will walk away with a deeper understanding of esports and traditional sports each utilize digital and social marketing platforms for fan engagement and revenue models.

“Supporting the Changing Needs of Broadcast Partners” Discussion Moderator: Thomas Moats, Asst Athletic Director IT at Univ of Tennessee Athletics Panel Members:

Jesse Janosky, Dir Broadcast Technologies at Texas A&M University Athletics

Stuart Reynolds, Director, Sports and Live Events at Diversified Systems

Scott Beckett – Director, Global Video Services at AT&T

This panel of industry leaders will discuss how the changing needs of broadcasters and the broadcast industry have impacted the technology scope of venue design and renovations. IT Leaders and venue operators are working to support connectivity, bandwidth, streaming and the influx of future demands on the tech infrastructure. The panel will discuss the partnership and alignment between IT, venues and broadcast partners to ensure success for the fans, teams, colleges and leagues.

11:00 a.m. – 11:50 a.m.

COMBINED SESSION: DATA & DIGITAL “Creating an Ecosystem of Revenue Streams from Sponsorships” Moderator: Mitch Helgerson, Sr Vice President, Marketing & Ticket Sales at Minnesota Wild Subject Matter Experts:

Bill Bailey, SVP Sports & Entertainment at SSB

Dan Migala, Co-Founder at 4FRONT Joe Gottfried, Director of Media Integration at MLSE This panel of experts will share their insights, best practices and strategies in identifying ecosystem partners, systems, technology, digital and inventory assets to create new revenue streams for sales and sponsorship activations.

“Hosting Esports Events & Building Esports Venues” Discussion Moderator: Katee Panter-Arrington , SVP at SEAT Panel Members:

James Ruth, Sr. Director Properties & esports at Major League Soccer Jason Lake , CEO at Complexity Gaming/ Dallas Cowboys Esports

Jonathon Oudthone, Founder/President at NGage Esports

Tom Halls , Head of Global Team Partnerships at Gfinity Esports When considering to build an esport venue, new build or renovating a current sport venue, this panel will share their perspectives of technology considerations, design considerations and fan experiential themes that should be in the upfront design discussions and planning stages. Adapting the existing building to support esports? This panel will share how to get executive buy-in and create a sustainable business model to support esports venues.

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TUESDAY, JULY 24

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SEAT Agenda Session Details Tuesday July 24

12:00 p.m. – 1:00 p.m. BUFFET LUNCH & NETWORKING IN SEAT EXPO HALL

Join your industry peers and the SEAT sponsors for a delicious buffet lunch, sit at round tables in the exhibit hall for networking, open discussions and create new friendships! Take time to browse the exhibit hall to see new tech solutions to engage your fans, empower your organization with new data capture, operational and business technology and the latest tech for your venue!

“PRIVATE ROUNDTABLE LUNCHEONS, HOT INDUSTRY TOPICS” Pre-Register to Attend a Round-Table Luncheon on Hot Industry Topics “Next Gen of Immersive Experiences thru Digital Screens” Sponsored by Planar, a Leyard Company Room: San Saba 1

Kindly RSVP to tiffany.patton@planar.com Steve Seminario, Vice President, Product Marketing at Planar

Leyard and Planar have been pioneers and innovators in digital display technology for nearly 30 years. With expertise in a wide range of display technologies and innovations, Leyard and Planar customers lead in their industries, demanding the best image performance and reliability. Join them as the discuss the future of display technology and how it can enhance the fan experience and your organization's revenue opportunities. .

“The Future of Contactless Ticketing, Loyalty and Apple Wallet in Stadiums” Sponsored by Fortress Room: Saba 3

Kindly RSVP to renana@fortressus.com An exclusive closed luncheon with fellow industry leaders

“Building a Revenue-Driving Fan Data Strategy” Sponsored by Umbel Kindly RSVP to nmorgan@umbel.com

With more fan data available than ever before, that data must be central to your organization. Simply collecting it, though, doesn’t mean you’re collecting the right data you can act on throughout next season and beyond. Join our luncheon to learn how pro sports teams use actionable data strategies to drive unprecedented revenue across ticketing, sponsorships, and merchandise sales.

1:15 p.m. – 2:00 p.m. “The Nitty Gritty of Customer Engagement & How to Actually Do It” Paul Greenberg, SEAT Executive Advisory Board Member This session focuses more on how to achieve customer engagement than why. It covers the kinds of frameworks, strategies, programs, cultures, operations, and measurements needed to make a serious effort at engaging customers in more meaningful ways. It also weighs the costs and benefits of the considerable investment involved and includes case studies, data, and lots to think about.

“Making Fans in the Parking Lot” Panel Moderator: Scott Kegley, Exec Director Digital Media & Innovation at Minnesota Vikings Terry Howard, Sports Executive Panel Members Brian Shield, Vice President of IT at Boston Red Sox Doug Dawson, VP Ticket Services and Sales at Dallas Cowboys Ed Lewis, Sr Vice President at ParkWhiz Joe Leung, Vice President, Parking at Olympia Entertainment Parking has historically been a major headache for fans attending games and events, but several major teams and venues have proven it doesn’t have to be. With partnerships that leverage simple integrations of powerful technology, a better customer experience and increased revenue are within reach. During this session, venue executives will discuss the changes implemented, how it positively impacted the fan experience and share simple steps other venues can take.

“Signage that’s Alive: Engaging Fans with Digital Screens” Session Moderators: Jeff Lutes, VP of Technology at Orlando Magic Tommy Regan, Director of IT at Virginia Tech Athletics Subject Matter Experts: Adam Schmidt, EVP Sales & Marketing at Planar Cary Delbridge, Sales Director at Four Winds Interactive Greg Lewis, Managing Partner at PingHD Ken Martin, Exec Dir Global Digital Transformation at Cisco Sports & Entmt Paul Harris, EVP at TriplePlay Ryan Nowak, IPTV Systems Engineer at Vitec. Panel will share the next gen in digital signage, interactive customer engagement, fan engagement, social media integration, 3d immersion and the possibilities of analytics that can be captured.

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TUESDAY, JULY 24 SEAT Agenda Session Details Tuesday July 24 2:00 p.m. – 2:45 p.m. “Data Warehousing Confidential” Moderator: Brent Leary, CRM Essentials, CRM Evolution Subject Matter Experts: Andrew McIntyre , Vice president Technology at Chicago Cubs

Brendan Russell, Business Intelligence Manager at Tampa Bay Lightning

Chris Cioffi, Director Business Intelligence at Madison Square Garden Vala Afshar, Chief Digital Evangelist at Salesforce Data warehousing has been a big topic at SEAT the past three years, during which time many teams have implemented or updated their systems. This panel will deep dive into a candid conversation, sharing what their process was like, what they’ve been able to accomplish, what didn’t work and what’s still to come and what to plan for in the near future with your budgets and your projects

“Key Learnings from Technology Trailblazers “ Discussion Moderator: Dallas Wilkes, Technology Strategy at Levy Restaurants Panel Members:

Aaron LeValley, Vice President, Digital Strategy & Analytics at AEG

Jay Riola, Vice President Strategy at Orlando Magic Milad Sakiani, Director of Information Technology Services at BC Pavilion Corporation This is a panel discussion where industry leaders share their journey into the forefront of technology in sports. The discussion will hit on the “why” behind the journey of their specific project or innovation, “how” their organizations reached their strategic decisions, key learnings from the process, and the “impact” of the trailblazing project or innovative leadership. .

“Be Prepared and Be Aware: Cloud Security & Data Security Should Be In Your Tech Strategy” Moderator: Jon Allen, CISO at Baylor University Subject Matter Experts:

John Avenson, Vice President Technology at Minnesota Twins

Gary Migglico, SVP Security Practice at PCM Benjamin Stephan, Sr. Director, Global Cyber Operations at Western Digital This is a deep dive discussion focused on the importance of cloud security, data security, security assessments, risk assessments and overall awareness of the escalating threat of cybersecurity. Panel members will share best practices tips, strategies, risk assessment tools and how to get budget approvals to protect your environment from threats.

3:00 p.m. – 3:45 p.m.

“Lightning Round Showcase of Next Gen Fan Engagement Tech Case Studies:” 6 minute case studies of Next Gen technology solutions and how they are changing fan engagement of the future. After the case studies, Andrew will lead a panel discussion including audience Q&A on best practices and strategies to leveraging next gen technologies for your fans. Session Leader: Andrew Goodrich, Sr Assoc Athletics Director at University of South Florida Case Study Presenters:.

Brian Matzat at Trail Blazers - “AR is Revolutionizing Jumbotron Activations Matt Coy, EVP at Game Changer MVP -"True Fan Engagement, Interactive

Games on your Team App connected to your Video Board Show"

Kemal leslie CEO at Fannex “Changing Live Event Entertainment”

Josh Tsui (Executive Producer) and Michael Zaletel (Creative Director) at

Edge Experiential –“The State of Holographic Display Technologies in 2018”

“Making Way for 5G: What to Know about the Next Wireless Standard and How to Plan for It” Discussion Moderators: Dave Curry, Vice President of IT at Seattle Mariners Katee Panter, Partner at The Executive Advocates/ SEAT Advisory Board Subject Matter Experts:

Doug Lodder, SVP at Boingo

James Smith, VP of Carrier Services at Neutral Connect

Robert Boyanovsky, Vice President Enterprise Product Mktg at AT&T Mobility

Rod Mano, Sr Director at Deep Blue Communications

Scott Pollister, Director Business Dev at C Squared Systems

Todd Landry, Vice President at JMA

This session will share insights on stadium connectivity in a 5G world. 5G is the next and newest wireless standard that is being built to keep up with the proliferation of mobile devices and mobile data growth. It represents a giant leap forward in connectivity and will connect people with unprecedented processing power, storage capacity and speed. 5G is expected to operate up to 100 times faster than today’s standards and provide four times the coverage. Panelists will discuss and share perspectives of why mapping out wireless network upgrade strategies is crucial. To accommodate 5G features, sports and entertainment venues should plan for higher capacity, hyper-dense wireless network designs that leverage converged DAS, small cells and Wi-Fi solutions.

2:45 p.m.– 3:00 p.m. AFTERNOON BREAK - HALLWAY

3:00 p.m. – 3:45 p.m.

“The Results Are In: BI Hack-a-thon Results” The results from Sunday’s BI Hackathon will be revealed. This time will also be spent with a roundtable discussion covering various BI tools, capabilities and best practice strategies for BI and data analytics.

Katie Morgan, Director, Business Analytics at Texas Rangers

Stacy McGranor, Manager, Email & CRM Marketing at San Jose Sharks Steve Conley, Director of Data Services at Boston Red Sox

Russell Scibetti President, Planning & Insights at KORE

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3:50 p.m. – 4:50 p.m. CLOSING KEYNOTE :

“THE CROSSROADS & BUSINESS DYNAMICS OF ESPORTS &

TRADITIONAL SPORTS” Discussion Moderator: Christine Stoffel, CEO at SEAT Executive Panel: Bill Neilsen VP Partner Solutions at 4FRONT

Ryan DeVos, Director, Magic Gaming at Orlando Magic

Steve Barr, Esports Gamer Tom Halls , Head of Global Team Partnerships at Gfinity esports This panel of esports Executive and industry leaders will discuss and debate the intersection of traditional sports and esports. This will be a collaborative and open dialogue of the differences and the similarities of how these two industries build fan-bases, sell sponsorships, create revenue streams, broadcast & call events as well as how the new gambling laws may impact the industries. The panel of industry experts will deep dive into sharing their perspectives of how they see the industry continuing to evolve and what’s next.

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SPEAKER DIRECTORY

Gaylord Texan Resort Hotel & Convention Center

Grapevine, Texas

Aaron Horvath Asst. Athletics Director Strategic Communications Nortre Dame

Aaron LeValley Vice President Digital Strategy & Analytics AEG Sports

Adam Haskin Associate ME Engineers

Adam Schmidt Executive VP Sales and Marketing Planar

Alex Cruz Manager Athletics IT University of Texas, Austin

Allen Ganz Director Customer Experience NEC of America

Alex Slawsby Director of Innovation EmbraerX

Ali Anderson Manager Strategic Projects Orlando Magic

Amber Winger Global CRM Strat. & Analytics Topgolf

Amie Becton-Ray Director Database Marketing & Strategy NHL

Amy Joyce Director Data Analytics 12th Man Foundation

Andi Perelman Director New Media Pittsburg Penguins

Dr. Andrew Goodrich Senior Associate AD External Relations University of South Florida

Andrew McIntyre Vice President Technology Chicago Cubs

Andrey Yanyuk

CEO

Tempo Storm esports

Ann Bihari Senior Director Ticket Operations Dallas Cowboys

Anthony Bridges Director IT & esports Coordinator Georgia Tech University

Benjamin Stephan Sr. Director Global Cyber Operations Western Digital

Bill Bailey SVP Sports & Entertainment SSB Consulting

Bill Schlough CIO San Francisco Giants

Bjorn Kadlec Sr. Business Analyst Minnesota Wild

Brad Wurthman Sr. Assoc. Athletics Director External Relations Virginia Tech

Brandon McNulty SVP Technology Legends

Brandon Meier Associate Athletic Director University of Oklahoma

Brendan Russell Manager Business Intelligence Tampa Bay Lightning

Brent Leary Partner CRM Essentials

Brett Broich Vice President Business Strategy & Analytics Carolina Hurricanes

Brian Costello Director, Digital Media/ Editor-In-Chief; Oversees all eSports Development & Strategy Portland Timbers

Brian Matzat Director Digital Innovation Trailblazers

Brian Shield Vice President of IT Boston Red Sox

Cary Delbridge Sales Director Four Winds Interactive

Chad Chiesa IT Operations Manager University of Nebraska Lincoln

Charlie Shin Vice President Strategy & Analytics Major League Soccer

Chip Foley AmpThink

Chip Suttles Vice President Technology Seattle Seahawks

Chris Cioffi Director Business Intelligence Madison Square Garden

Chris Freet Senior Associate AD Ext. Relations/Strategic Comm University of Arkansas

Chris LeCraw General Manager INWEGO

Chris Penrose President, IoT AT&T

Chris Richardson Deputy CIO of IT Development of Mobility & Smart Cities Arizona State University

Christine Stoffel Founder & CEO SEAT

Christy Grady EVP Business Development Sportsdigita

Collin Meador Investor SF 49ers

Corey Grause Business Development Manager Infogroup

Connie King Manager Business Development . AT&T

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SPEAKER DIRECTORY

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Costa Kladianos Director Digital Innovation & Technology Tennis Canada

Craig Neeb Chief Innovation Officer NASCAR

Curran Raclin Vice President Sales Ops & Analytics Madison Square Garden

Dallas Wilkes Technology Strategy Levy

Dan Migala Co-Founder & Chief Innovation Officer 4FRONT

Daniel Brusilovsky Digital Initiatives Lead Golden State Warriors

Dave Curry Vice President IT Seattle Mariners

David Chavez Vice President Architecture & Innovation Avaya

David Jones Sr. Vice President Technology AEG Europe / O2 Arena

David Payne Senior Technology Strategist Athletics University of Oklahoma

Denise Taylor CIO Westfield

Djorn Buchholz Executive Director National Soccer Hall of Fame

Doug Dawson VP Ticket Sales & Services Dallas Cowboys

Doug Lodder SVP Boingo

Doug Williams Director Technology American Airline Ctr.

Ed Lewis Sr. Vice President ParkWhiz

Erik Jones Chief Technology Officer University of Washington

Erin Quigg Manager CRM Strategy Orlando Magic

Gary Migglico SVP Security Practice PCM

Geoffrey Aranoff Vice President & Head Information Security Western Digital

Glen Oskin Vice President Aggie Athletics

Greg Lewis Managing Partner PingHD

Greg Mize Sr. Director Marketing & Innovation Atlanta Braves

Greg Viverito Business Development SeatGeek

Jack Elkins Sr. Director Innovation Orlando Magic

James Ruth Sr. Director Properties & esports Major League Soccer

James Slagle Director Marketing University of Florida

James Smith VP Carrier Services Neutral Connect

Janette Smrcka It Director Mall of America

Jason Bond Computer Director Athletic Department University of Louisville

Jason Cohen Legal General Counsel Dallas Cowboys

Jason Lake CEO Complexity Gaming/Dallas Cowboys esports Team

Jay Floyd Director Global Wireless MGM/Las Vegas Golden Knights Arena

Jay Riola Vice President Strategy Orlando Magic

Jayne Bussman-Wise Senior Director Content & Comm New York Red Bulls

Jeff Ianello EVP Client Partnerships SeatGeek

Jeff Lutes Vice President Technology Orlando Magic

Jerard Butts Manager IT Operations US Soccer Federation

Jeremy Zimmer Senior Director Digital Media Cleveland Browns

Jesper Nyholm Chief of Online Health & eHealth Gamification 7Peak Danish Olympics

Jesse Janosky Director Broadcast Technologies Texas A&M

Jim Null CIO & Associate AD The Ohio State University

Joe Gottfried Director Media Integration MLSE

Joe Leung Vice President Parking Olympia Entertainment

John Avenson Vice President Technology Minnesota Twins

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SPEAKER DIRECTORY

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John Breedlove Manager Insights & Strategy Tampa Bay Buccaneers

Jon Allen CISO Baylor University

Jonathon Oudthone Founder & President NGage Esports

Josh Kritzler CEO 4FRONT

Josh Tsui Executive Producer EDGE Experiential

Karri Zaremba COO Venuetize

Katee Arrington Panter SVP at SEAT Partner at TEA

Katie Morgan Assistant Director Ticket Operations Texas Rangers

Keisha Taylor SVP, Integrated Marketing Learfield

Kemal Leslie CEO Fannex

Ken Martin Executive Director CISCO

Kevin Brilliant Business Strategy & Analytics Sr Manager Chicago Bulls

Kevin Duvall Specialist Technology Auburn University

Kevin Fleet VP, Professional Services Informatica

Kevin Welch Director Digital Strategy Univ of Georgia Athletics

Laura Meyer Vice President Business Intelligence Minnesota Timberwolves

Lenny Goh Director Bus Development Tradable Bits

Leah Rindler Director Business Intelligence Monumental Sports

Leo Parsons Manager Sales Processes Madison Square Garden

Lorraine Spadaro Vice President Technology TD Garden

Mac Slavin Digital & Social Media Manager Detroit Tigers

Matt Coy EVP Game Changer MVP

Matthew Almand Network Architect Texas A&M

Melissa Jannetta Vice President Business Development FC Dallas

Mia White Manager CRM & Analytics Miami Heat

Micah Deriso Vice President Sales for Cloud & MDM Informatica

Michael Aguilar Lead Adviser esports Association Univ of Oklahoma

Michael Shear Senior Director Business Strategy & Analytics Brooklyn S&E

Michael Zaletel Creative Director EDGE Experiential

Mike Bullock Vice President IT Texas Rangers

Mike Janes Vice President Engineering & IT Portland Trail Blazers

Mike King Director Business Strategy & Analytics Brooklyn Sports

Mike Morris CIO Legends

Milad Sakiani Director Information Technology Services BC Pavilion

Mitch Helgerson Sr. Vice President Marketing & Ticket Sales Minnesota Wild

Neda Tabatabaie Vice President Business Intelligence San Jose Sharks

Norm O’Reilly Chair of the Department of Sports Administration Ohio University

Paul Greenberg Managing Principal The 56 Group, LLC

Paul Harris EVP TriplePlay

Peter Sorckoff Founder/Managing Partner Threaded

Phil Ross Sr. Engineer Oracle

Ray Pimienta Manager CRM Systems Development Miami Dolphins

Renier Steyn Vice President of Sales SkiData

Richard Wilkinson Chief Technology Officer New Zealand Rugby

Robert Boyuanovsky VP, Enterprise Product Marketing AT&T

Rod Mano Sr. Director Deep Blue Communications

Russell Scibetti President Planning & Insights KORE

Ryan Chaply Sr. Esports Program Manager Twitch

Ryan DeVos Director Magic Gaming Orlando Magic

Ryan Frankson Director Social Media & Publications Oilers Entertainment Group

Ryan Nowak IPTV Systems Engineer Vitec

Sandy Khaund Founder Upgraded

Sasha Puric CTO Philadelphia 76ers

Scott Beckett Director Global Video Services AT&T

Scott Kegley Executive Director Digital Media & Innovation Minnesota Vikings

Scott Pollister Director Business Dev C Squared Systems

Scott Robish Director Business Strategy & Analytics San Diego Padres

Sean Callanan Founder SportsGeek

Sean Smith Director Corp. Partnership Analytics Monumental Sports

Sean True CIO & VIce President Technology MLB Advanced Media

Shane Harmon Chief Executive Westpac Stadium (New Zealand)

Sharon van Gulik Commercial Director New Zealand Olympic Committee (NZ)

Stacy McGranor Email & CRM Marketing Manager San Jose Sharks

Stephanie Rempe Deputy AD Texas A&M

Stephen Bourke Sports Strategist Aspire Zone (Qatar)

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SPEAKER DIRECTORY

Scott Pollister Director Business Dev C Squared Systems

Scott Robish Director Business Strategy & Analytics San Diego Padres

Sean Callanan Founder SportsGeek

Sean Smith Director Corp. Partnership Analytics Monumental Sports

Sean True CIO & VIce President Technology MLB Advanced Media

Shane Harmon Chief Executive Westpac Stadium (New Zealand)

Sharon van Gulik Commercial Director New Zealand Olympic Committee (NZ)

Stacy McGranor Email & CRM Marketing Manager San Jose Sharks

Stephanie Rempe Deputy AD Texas A&M

Stephen Bourke Sports Strategist Aspire Zone (Qatar)

Stephen Moss President PCM Services PCM Sales

Steve Conley Director Data Services Boston Red Sox

Steve Reese CIO Phoenix Suns

Steve Seminario Vice President Product Marketing Planar

Stuart Reynolds Sr. Manager Diversified Systems

Tery Howard Sports Executive

Thomas Moats Assistant Athletics Director Technology Univ of Tennessee

Thomas Torjusen Chief Digital Officer Norwegian Football League (Norway)

Tim Hayden Co-Founder & Managing Director Stadia Ventures

Tinus Le Roux CEO Fancam

Todd Landry Vice President JMA

Tom Halls Head of Strategic Development & Franchises Gfinity

Tommy Regan Director IT Virginia Tech Athletics

Trent Tursi Director Digital Transformation CompuCom

Vala Afshar Chief Digital Evangelist Salesforce

Zach Monette Director Digital Media Team Novo Nordisk

SEAT Tech Solutions Expo Hours

Sunday, July 22 .................................... …………. 7:30 a.m. – 4:30 p.m. Monday, July 23 ....................................................

7:30 a.m. – 8:45 a.m. 12:00 p.m. – 1:00 p.m.

All-Star Networking Reception 6:00 p.m. – 9:00 p.m.

Tuesday, July 24.................................................... 7:30 a.m. – 8:45 a.m. 12:00 p.m. – 1:00 p.m. .

EXHIBITOR LIST & FLOOR PLAN

ADRF ……………………………. #38 Alpha Video ……………………. #43 AmpThink ……………………….. #47 Appetize App …………………… #05 AT&T ……………………………. #29 Avaya …………………………… #06 Boingo Wireless……………… #30 Built.io…………………………. #21A ByPass Mobile ……………… #14 C Squared Systems …………. #31 CDW …………………………… #25 Christie Digital ………………… #22A Corning …………………….. #08 CrownCastle …………………….. #01 Deep Blue Communications ……#12 Edge Experiential ……………… #35 ExteNet Systems…………………#44 Extreme Networks ……………. #04 Fannex ……….……………….. #18 Flagship GS…………………….. #39 Fortress ………………………… #24 Four Winds Interactive …….. #40 Game Changer MVP …………. #02 GiveX ………………………….. #17 InfoGroup ……………………. #33 Informatica ……………………. #07 JMA Wireless ………………… #28 Leyard and Planar …………… #37 Legends … ………….. #36 LiveTiles ………………………. #26 Magento ……………… ……….. #23 Neutral Connect ……………. #19 Oracle ………………………… #41 PCM ……………………… #49 PingHD ………………………… #15 Premier Mounts ……………. #09 Ready To Pay ……………….. #16 Ruckus Wireless ……………… #11 Satis.fi…………………………… #22B SEAT ……………………………. #34 Seat Geek …………………… #32 SkiData ……………………….. #46 Sportsdigita …………………….. #03 StoneTimber River …………… #48 Sunbrite TV………………. #27 Thunderhead …………………. #21B Triple Play ……… ………….. #42 Umbel …………………………. #45 Ventev ………………………….. #20 Vitec Video Innovations ……. #13 Ventev ………………………….. #20 Western Digital ………………… #10

Gaylord Texan Resort Hotel & Convention Center

Grapevine, Texas

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