Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - Bangkok

June 10th-12th, 2013

AGENDA

Digital Innovation Asia (DIA) is a new initiative promoting excellence and knowledge sharing when it comes to leveraging digital, social, and

mobile in the travel and tourism industry to promote the complete Asian Visitor Economy. Aligned with the Paci!c Asia Travel Association (PATA),

it includes a new platform www.DigitalInnovationAsia.com, the Digital Innovation Asia Council, the Digital Innovation Asia Awards, DIA Forum

(Speak-Out Asia), Blogger-Match Up, Digital Aid Asia, China Boot Camp, the Digital Innovation Asia Challenge, and year-round program of

workshops and seminars. Get inspired and engaged at:

www.DigitalInnovationAsia.comContact: [email protected]

Facebook: DIAsiaTourism Twitter: @DIAsiaTourism

LinkedIn: http://linkd.in/ZPKhpBRegister at http://diasiatourism.eventbrite.com

DIGITAL INNOVATION ASIAwww.DigitalInnovationAsia.com

(REGISTER AT DIASIATOURISM.EVENTBRITE.COM)

DIA Industry Chair 2013/14Strategic Partner

Host Country

Venue Partners

Industry Partners

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Awards Partner

DIGITAL INNOVATION ASIA 2013

June 10th-12th { Bangkok, Thailand }AGENDA

9:00 – 10:00 Registration

10:00 – 10:30 Welcome & Introduction

Speaker: Jens Thraenhart – Founder, Digital Innovation Asia

10:30 – 11:00 Bridging expectations from Bloggers and Travel Suppliers, and how to form creative supplier-blogger partnerships

Panel: Moderated by Amy Kunrojpanya, Google !ailand Samuel Je"rey - Blogger, NormadicSamuel.com Audrey Bergner - Blogger, !atBackPacker.com Matt Gibson - Blogger, FlightNetwork.com Phansiri Mongkolprasit - Marketing Director, Dusit !ani Bangkok

11:00 – 11:30 How to calculate the ROI of Blogger Engagement and create effective blogger campaigns

Speaker: Ben Jones – CEO of BigBlogMap.com

11:30 – 12:00 How to organize e!ective Blogger Trips (Case Study)Speaker: Mr. Tanes Petsuwan, Director Europe, Africa and Middle-East Market Division ofTourism Authority of !ailand (TAT)

12:00 – 13:00 Interactive Lunch ( Sponsored by lebua Hotel )

13:00 – 17:00 Speed Dating

June 10th, 2013

Venue: lebua Hotel, State Tower - www.lebua.com/state-tower

1055 Silom Road, Bangrak, Bangkok 10500, Thailand

Tel: (66) 2-624-9999

DIA Blogger Match-Up

"e Blogger Match-Up is a unique exchange to meet in#uential citizen journalists, connect with them, and leverage their following by engaging them with ex-hibiting travel products and services, including hotels, destinations, airlines, restaurants, tours, shopping, and more.

"e Blogger Match-Up also educates on how to engage with these in#uential bloggers, in order to avoid unexpected surprises.

www.DigitalinnovationAsia.com**REGISTER AT DIASIATOURISM.EVENTBRITE.COM

Email: [email protected]: www.DigitalInnovationAsia.comFacebook: facebook.com/DIAsiaTourismTwitter: @DIAsiaTourismInstagram: DIAsiaTourismLinkedIn: http://linkd.in/ZPKhpB

Get your ticket at EventBrite:http://diasiatourism.eventbrite.comDownload more infomation on Slideshare:http://www.slideshare.net/DIAsiatourism

CONTACT US

ZUMA RESTAURANTis the venue for the Digital Aid Asia

PULLMAN HOTEL Gis the venue for China Boot Camp & DIA Pop-up party

LEBUA AT STATE TOWERis the venue for Speak-Out Asia and Blogger Match-Up

BED SUPPERCLUBis the venue for the DIA Awards and VIP Reception


June 10th-12th { Bangkok, Thailand }

19:00 – 20:00 DIA Awards VIP Reception (by Invitation), Sponsored by Siam Winery

20:00 – 22:00 DIA Awards at Bed Supperclub

June 10th, 2013

Venue: Bed Supperclub - www.bedsupperclub.com

Sukhumvit Soi11, Klongtoey-nua, Wattana, Bangkok 10110

Tel: (66) 2-651-3537

Hosts: Daniel Fraser and Barbara Woolsey

Digital Innovation Asia Awards

"e Digital Innovation Asia Awards recognize the most forward thinking yet performance-oriented digital innovations in the Paci!c Asia travel and tourism industry, in the following categories: “Most Engaging Website”, “Most Viral Campaign”,

“Most Creative Use of Technology”, “Most Inspiring Content”, and “Most Innovative Digital Organization”.

Categories for the Awards

* Most Engaging Website

* Most Viral Campaign

* Most Creative Use of Technology

* Most Inspiring Content

* Most Innovative Digital Organization

Daniel !rst came to "ailand in 1995 to work on consulting and teaching projects under the "ai Royal Family. "e qu i nt e s s e nt i a l host, it was a natural step for Dan to get into the travel business. A well-recognized !gure

in "ailand, he has appeared in a heap of print, billboard and television commercials across Asia and co-starred in "ailand’s !rst digital feature !lm "e Garuda in 2004. He’s worked as a TV presenter in Japan, business advisor in Singapore, team-building facilitator for such companies as Nokia, PriceWaterhouseCoopers, IBM and a Tourism Ambassador for the Tourism Authority of "ailand.

A blend of Filipino, Scottish and Irish by heritage, Barbara was actually born and raised in western Canada. She has worked as a television and radio reporter for the Canadian B r o a d c a s t i n g Corporation, as well as completed

an internship at the Bangkok Post, "ailand’s leading English newspaper. Barbara is now based in Bangkok working for the In Channel on True Visions cable. She is a host and associate producer for the talk show-variety program Flagship and the upcoming entertainment news program Hear First.

AGENDA

SEE CATEGORIES NOMINATE FOR FREE AT: http://goo.gl/rRVwS



10:00 – 10:30 Welcome & Introduction Speaker: Jens Thraenhart – Founder, Digital Innovation Asia Speaker: Martin Craigs – CEO, Pacific Asia Travel Association (PATA)

10:30 – 11:00 Showcasing Digital Innovation in Travel & Tourism

The DIA Awards celebrates the best in digital innovation in the travel and tourism industry in Asia Pacific. The winners stood out. This session showcases the work and steps behind the scenes to understand the success and execution.

Speaker: Apichai Sakulsureeyadej, Tourism Technology Association (TTA)

11:00 – 11:15 Networking Break

11:15 – 11:45 The Latest Trends in Digital Innovation This session takes a look at the latest trends, including SoLoMo (social – local – mo bile), as well as the power of visual content.

Speaker: Clement Wong, BeMyGuest.travel Panel: Kim Walbridge, Air New Zealand Marcos Cadena, Anantara Hotels & Resorts Thapanee Kiatphaibool, Tourism Authority of Thailand

11:45 – 12:30 Pushing the barriers of traditional Online Sales and E-Commerce to drive true profitability With Social CRM evolving as one of the most powerful tools to drive loyalty, sales, and true profitability, how can companies leverage these new ways of e-commerce?

Moderator: Joe Nguyen, Comscore Panel: Chetan Patel, Onyx Hospitality Andrew Langdon, Jones Lang Lassalle Derek van Pelt, Smiling Albino

12:30 – 12:50 Challenger Types: How to drive innovation in organizations? Everybody talks about innovation, and most consider themselves innovative. How can organizations leverage the different types of innovative people, and how they challenge the status quo?

June 11th, 2013

DIA Forum: Speak-Out Asia

"e vision of the event is to wow, inspire, engage, and stimulate the audience, feature respected and well-known digital revolutionaries, showcase technology

solutions, and source innovations from across the Asia Paci!c region.

www.DigitalinnovationAsia.com

AGENDA

**REGISTER AT DIASIATOURISM.EVENTBRITE.COM

Venue: lebua Hotel, State Tower - www.lebua.com/state-tower

1055 Silom Road, Bangrak, Bangkok 10500, Thailand

Tel: (66) 2-624-9999




Part 1: The Challenger Type Book (http://www.challengertype.com/) Speaker: Clint Easthorpe, CEO of Omnicom Media Group Thailand

12:50 – 14:00 Lunch

14:00 – 15:00 Start-Ups that are changing how consumer consume travel Travel Start-Ups are changing how consumers research, plan, book, and share their travel experiences. Taking a look at not only new innovative platforms that engage and inspire, but also ideas from outside the industry.

Speaker: Jakob Lykkegaard, Partner at PocketLab.com Panel: Tomas Laboutka, CEO of Hotel Quickly George Cao, CEO of TripShow.com

15:00 – 15:30 Applied Innovation enhancing the Hotel Guest Experience Once guests are in the hotel, some hotels are integrating technologies to further enhance the experience, and drive loyalty and profitability. Moderator: Dr. Markus Schuckert, Prof. at Hong Kong PolyTechnic University Panel: Carl Rubin, VP Business Development at Fingi Jean Pierre Dumas, CEO of Appy Hotel

s15:30 – 16:00 Networking Break

16:00 – 16:30 Blogger Panel: The consumer is king – are we always listening to the voice of our guests? A new session that will give the audience a unique opportunity to get free advice and consulting. Show your Chinese website, and get live critic and feedback on what to improve. Moderator: Rajan Khuranam, General Manager Digital at lebua Hotels & Resorts Panel: Travel Bloggers & Digital Influencers

16:30 – 17:00 Digital Aid Asia: How can technology, digital, and social, drive responsible tourism development and capacity building in emerging destinations? Digital Aid Asia is an initiative of Digital Innovation Asia (DIA), and focuses on helping developing tourism regions across Asia to learn how to leverage emerging technologies and digital media for capacity building to develop tourism in a responsible way and drive poverty alleviation. DIA has partnered with the PATA Foundation to collaborate on Digital Aid Asia and PATA Foundation projects.

Speaker: Amy Kunrojpanya, Google Asia Pacific, Head of Communications and Public Affairs Indochina+ 17:00 – 17:30 Conclusion & Discussion

AGENDA




09:00 – 11:00 Chinese Blogger Match-Up (Optional Open discussion, Sponsored by Trip Show.com)

Unique opportunity to connect with three top Chinese bloggers, the winners of the Spring 2013 Tripadvisor.com Chinese Social Influencer Competition.

11:00 – 12:00 Registration and Lunch Mingling (Sponsored by Pullman Hotel G)

12:00 – 12:15 Introduction Speaker: Jens Thraenhart, Founder of Digital Innovation Asia

12:15 – 12:45 The Importance of the Chinese Market Speaker: John Koldowski, Pacific Asia Travel Association

12:45 – 13:15 8 Tips for Marketing to Affluent Chinese Consumers How to build a China Marketing Strategy that works by leveraging offline and online marketing methods, from concept, execution, to measurement. Speaker: Jens Thraenhart, Founder of Digital Innovation Asia

June 12th, 2013

Venue: Pullman Hotel G, Silom Road - www.pullmanbangkokhotelg.com

188 Silom Road, Suriyawongse, Bangrak, Bangkok Thailand

Tel: (66) 2-238-1991

DIA China Social Media Boot Camp

Learn about how to reach and connect with a$uent Chinese consumers by leveraging web, mobile, and social media marketing in China. China Boot Camp will

feature the unique opportunity to engage with three top Chinese bloggers, sponsored by Chinese travel social media website Tripshow.com.

To celebrate DIA, participants are invited to the next destination – Kinki. "e LAST BYTE will be proudly brought to you by Travel Daily News Asia in association with Midas Communication. With drinks and chatter all

around, this will be a fantastic opportunity to get to know fellow digital businesses while savoring in delectable Japanese Tapas and funky music. It will be a time to relax and wind down as we wrap up this year’s DIA.


AGENDA


June 11th, 2013

DIA Late Byte Party at Kinki

Venue: Kinki - www.kinki.co.th

Rain Hill Rooftop, 777 Sukhumvit Soi 47, N. Klongton, Wattana, Bangkok

Tel: (66) 2-261-7204

18:30 – LATE "e Last Byte at Kinki





13:30 – 14:30 The importance of Bloggers & Key Opinion Leaders in China and how to build effective social campaigns in China

The movie “Lost in Thailand” created lots of buzz in China, which resulted in increased Chinese tourists to Thailand. Visual Content is a key influential when it comes to in-spiring and influencing Chinese travelers where to go, where to stay, where to eat, and what to do and experience – especially with new Chinese tourists that are looking for personalized experiences. Chinese travelers take photos and share them on Chinese social media sites, especially Weibo. Learn on how to create a visual content strategy and leverage sites like Weibo.com and Tripshow.com when it comes to campaigns and social CRM.

Speaker: George Cao, Co-Founder of Dragon Trail Interactive


14:45 – 15:15 A conversation with Chinese BloggersA very unique session on what Chinese consumers are looking for when traveling outside of China. What are the issues? How to engage with top Chinese influencers to spread the word about your destination and brand?

Moderator: Dale Lawrence, President of Skal Thailand 15:15 – 15:45 Experiences from Travel Companies marketing to Chinese consumers – what worked and what didn’t Hear from companies that have been marketing to Chinese consumers.

Panelists: Representatives from travel companies Moderator: Jens Thraenhart, Co-Founder of Dragon Trail Interactive

16:00 – 16:30 The Chinese Backpacker conquering the World (Sponsored by Backpacker Magazine South East Asia)

Backpackers historically are the pioneers in opening and discovering new tourism destinations. What is the role of the Chinese backpacker? Very digitally savvy and engaged on social media, how can travel organizations, from tourist boards, hotels, airlines, and tour operators leverage Chinese backpackers as a completely new cat-egory of influencers.

Speaker: Nikki Scott, Editor at Backpacker Magazine Southeast Asia


AGENDA




16:45 – 17:15 China Boot Camp LabA new session that will give the audience a unique opportunity to get free advice and consulting. Show your Chinese website, and get live critic and feedback on what to improve.

Speaker: George Cao, Co-Founder of Dragon Trail Interactive 17:15 – 17:45 Conclusion & Discussion

18:00 – 20:00 DIA Pop-Up Party (Sponsored by Pullman Hotel G)


AGENDA

DIGITAL INNOVATION ASIA 2013 : PRICING(REGISTER AT DIASIATOURISM.EVENTBRITE.COM)


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Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - Bangkok

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Transcript of Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - Bangkok