Agenda - · PDF fileAgenda • Classical Music ... Michael Jacksons Thriller broke all...
Transcript of Agenda - · PDF fileAgenda • Classical Music ... Michael Jacksons Thriller broke all...
Agenda
• Classical Music TV Market
• C Music TV On Demand
• Carriage
on demand
• In 1981 MTV launched, the music-video was born & pop culture changed forever • MTV revolutionised the way that music on television was consumed & perceived • Music television created new global superstars – Michael Jackson’s Thriller broke all records
Which came first?
or the music-video? The music television channel
Music TV Market
on demand
Music TV Market
• MTV’s success means all ‘pop music’ genres worldwide now have music-video channels…
• But what about ‘classical music’? Nothing but full length concerts & operas...
Why?
on demand
• Niche television only aims to attract this ‘Core Classical’ with long form concerts...
Classical Music Market – A typical core classical music consumer
• Age 60 + • Male (70%) • High income • Educated to University level • Attends Opera & Concerts • Retired This is the typical ‘core classical’ audience profile, worldwide
‘Core Classical’
…and so of course only this ‘Core Classical’ niche audience watches
on demand
• We know broad & young audiences love orchestral music in movies soundtracks like Gladiator, Harry Potter, Pirates of the Caribbean or Jurassic Park.
• But traditional classical television channels are too boring for broad & young audiences….
“Classical music is about to get it’s biggest Christmas present since Handel wrote the Messiah in 1741...
C Music TV could change the way that classical music is perceived forever” Julian Lloyd-Webber, The Guardian Newspaper, London 2007
Classical Music Market
Why not create the world’s first ever film soundtrack & classical music-video channel?
on demand
Agenda
• Classical Music TV Market
• C Music TV On Demand
• Carriage
on demand
• C in C Music TV stands for Classical & Cinematic (film soundtrack) music
C Music TV On Demand
• C Music TV replaces traditional niche long-form 2 hour concerts & operas with exclusive short form classical & soundtrack music-videos more usually associated with pop music channels, appealing to a mass audience for the first time.
• C Music TV is unique world wide & has revolutionised the classical music industry
• C Music TV On Demand gives you direct access to this award winning channel’s exclusive videos featuring the biggest classical artists and composers in an accessible music-videos format. The world’s finest artists as they have never been seen before, on demand.
on demand
• CINEMATIC MUSIC: Classic movie soundtracks alongside the latest theatrical releases weekly
including Interstellar, Birdman, Hunger Games, Gravity, Bond, Star Wars & many more ….
C Music TV On Demand
on demand
• CLASSICAL MUSIC: The world’s greatest artists exclusively as they’ve never been seen before
including Kyung Wha Chung, Yo-Yo Ma, Andrea Bocelli, Joshua Bell, Il Divo, Aston, The Piano
Guys, Vanessa Mae, 2CELLOS, Myleene Klass, Andre Rieu & many more….
C Music TV On Demand
on demand
1st Concert
• C Music TV’s unique music-video format removes barriers of access to classical music,
making it accessible to young & broad audiences for the very first time...
C Music TV Audience: Classical Consumption Graph
1st Opera 1st Magazine / Book
School or Parents
1st MP3 1st Album
20 30 40 50 60 10 Age
AB
C2D
E
Social Demographic
Youth Music TV *
* This audience is now migrating to mobile & internet for new videos
C Music core audiences
C Music secondary audience
on demand
• C Music TV attracts a completely different audience to Mezzo or Brava
C Music TV On Demand Audience:
• The channel appeals to a 55% Female Audience
• 35-54 Core target House Wives with Children
• It also appeals to under 25 year olds
• The channel never broadcasts anything unsuitable for children
on demand
• C Music TV creates exclusive music videos & interviews in-house • Artists we have launched on air with in house exclusive music-videos include 2CELLOS & the Saxophonist Amy Dickson
In House Production
on demand
• The C Music TV website (at www.cmusic.tv) offers iPad, tablet & mobile web users exclusive information & news about the music, artists & composers while they watch
• This helps audiences discover more about our music & artists
iPad, Mobile & Online +
on demand
• C Music TV revolutionary approach has seen it named ‘Best Music Channel’ in Europe, The
Middle East & Africa an unprecedented 3 times at the Eutelsat TV Awards. The awards are
selected from over 4,500 channels broadcasting to more than 500 million people.
C Music TV
Agenda
• Classical Music TV Market
• C Music TV On Demand
• Carriage
on demand
• C Music TV On Demand can be carried in full HD
• Catch up, mobile and tablet ‘TV-on-the-go’ rights are included
• We are available for broadcast tests with your subscribers
• We would be delighted to launch with you and your subscribers
C Music TV On Demand Carriage
THANK YOU