10/04/2023

TradeDoubler

Daniel Desmond

Agenda

1. Why we can help you

2.The performance marketing landscape

3.Our Performance network - what we have to offer

4.Why brands work with TradeDoubler

5.Advertisers who have worked with us

1. CPL Case Study

2. CPC Case Study

3. CPS Case Study

6.The TradeDoubler Team

TradeDoubler Performance Overview 2011*

263,006 Sales8,916,112 Unique Visitors

€12,697,052 10,662,547 Clicks

3* To May 2011

6,500 Publishers

• 10/04/2023

Online Marketing Landscape

Amount of websites Website VisitorsAmount of websites

Specific Interest

Website Visitors

Massive Reach

•Limited number of big premium websites• Generating massive reach

•Huge number of smaller websites (long tail)• Generating users with specific interests• This is where TradeDoubler

operates

10/04/2023

Our Performance network

10/04/2023

Opportunities with TradeDoubler IE

CPA Activities

Cost per Lead (CPL)

Cost per Click (CPC)

Cost per Sale (CPS)

Non-Traditional Display

Through

Advertisers using TradeDoubler IE Performance Network

All of these advertisers have worked with us on CPL, CPC or CPS Activities

Case Study - CPL• Client: Charity• Brief: Generate Sign-ups for charity fast

– 12 Fields of Data captured• Duration 23 days• Strategy: Performance media network optimised

daily towards the best conversion rate.– Also utilised blind CPM network to drive awareness

which was tracked to conversion

• Results:– 2,200,000 Impressions– 1,586 unique visitors– 80 registered sign-ups– On average, each sign-up raised €75 in

sponsorship

Case Study - CPL• Client: Hyundai• Brief: Generate 1000 sign-ups for a newsletter with

a chance to win one of several €20 Fuel vouchers• Duration: 5 Weeks• Strategy: Performance media network optimised

daily towards the best conversion rate.• Results:

– 1,156 unique visitors– 1000 registered sign-ups

“ICAN have worked with TradeDoubler on several display campaigns in the last year for premium drinks brands Last November they successfully delivered a competitive Cost Per Lead campaign, over a 5-week period, for a leading brand within the automotive industry (Hyundai). We can always rely on TradeDoubler to deliver targeted, quality leads for our campaigns and, for this reason, we have a long and successful relationship with them.”

Case Study FMCG - CPS• Client: Tesco• Brief: Drive new customer acquisitions• Duration: Ongoing (affiliate) – Started April 2011• Strategy: Work directly with select publishers on

performance network to drive new customer sign-ups– Offer reduced commissions to publishers but

increased voucher offers to first time consumers

• Results:– Months 1-3 2011 vs Months 4-6 2011 = 91%

increase in new customer acquisitions

Case study – CPC (NI)• Client: Ulster Bank NI• Brief: Generate 1500 Clicks to dedicated landing

page• Duration: 3 weeks• Strategy: Blind network targeting Northern Irish

IP’s. Tailored daily towards the best conversion rate.

• Results:– 2,136,000 Impressions– 1,500 visitors

Case Study - CPC• Client: Buy4Now• Brief: Generate 3000 Clicks to site in run up to

Christmas period• Duration: 8 weeks• Strategy: Blind network targeting female,

entertainment and lifestyle channels. Optimised to ensure delivery was smooth and key business times were available

• Results:– 3,600,000 Impressions– 3000 visitors– Repeat booking for January sales for additional 3000

clicks– PLUS CPL Campaign to drive 2500 Lead in February

Agency Rate Cards

CPA Rates

Cost per Lead (CPL)€2.50- €12

Cost per Click (CPC)

€1.35 - €2.20

Cost per Sale (CPS)3% - 15%

Head of OperationsPatrick Murphy

Network DirectorSanjit Atwal

Publisher DevelopmentDamian Lynch

Technical Supportteam

Account Manager

Sales Director IreDaniel Desmond

Account ManagerNicola O’Reilly

TradeDoubler IE Rob Wilson

Managing Director UK & Ireland