Agency of the future: culture
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Transcript of Agency of the future: culture
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SUEAMSTERDAM
c!"t!#$AS DRIVING FORCE FOR CHANGE
THE FUTURE AGENCY MODEL:
vrijdag 13 april 12
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For us c!"t!#$ is the driving force in everything we do. In the agency of the future top-down management
isn’t the answer.
SUEAMSTERDAM
vrijdag 13 april 12
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It's about cultivating an environment in which people %a&t to excel, collaborate, grow and foremost
contribute to the best work.
SUEAMSTERDAM
vrijdag 13 april 12
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At SUE we believe in c!"t'(at'&g a culture; a culture in which talented teams are facilitated to exercise
their intellect and creativity.
SUEAMSTERDAM
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Our process revolves around ')$a* and the excitement that comes from them.
SUEAMSTERDAM
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We have a work p#+c$**, but we don’t have procedures. We have a strong culture, but no strong
rules.
SUEAMSTERDAM
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We treasure the fact we are !&*ta,"$ because we are always facing new problems - problems that need to be solved, in a smart and creative way. That’s the
business we’re in.
SUEAMSTERDAM
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It needs direction, but with maximum ag'"'t-. It requires going back and forth, trying, improving to
finally coming up with a creative solution that leaves people in awe.
SUEAMSTERDAM
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We don't believe in creative clichés, and especially we don't believe in c#$at'($ $g+*.
SUEAMSTERDAM
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Smart ideas can come from many )'*c'p"'&$* - technology, design, journalism, gaming and behavioural
economics.
SUEAMSTERDAM
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We believe in the power of the collective. We work within multidisciplinary teams that look at challenges .#+/ )'0$#$&t p$#*p$ct'($*, but with a shared
responsibility.
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As long as we get t1$ +!tp!t done within the set timings and budgets.
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We above all truly, truly believe that '&)'0$#$&c$ is a serious crime.
SUEAMSTERDAM
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It’s about paying attention to the "'tt"$ t1'&g* that make a big difference.
SUEAMSTERDAM
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Our commitment is to get people $xc't$). Make them think. Make them smile. Make them see and react.
Make them care and make them eager.
SUEAMSTERDAM
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We will fig1t indifference. We will fight contemplation. We will fight boredom. Life is too short
to not be excited.
SUEAMSTERDAM
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SUE AMSTERDAM@SUEAMSTERDAM
SUEAMSTERDAMvrijdag 13 april 12