Agency Credentials

Who are we?

Red Kite are an independent, student-led integrated communications agency, specialising in advertising and marketing solutions. In order to create outstanding communications for your brand, we recognise that you need to fly higher than your competition.

We strive to provide all our clients with a clear outlook on situations, developing creative and innovative communication strategies to help your brand fly.

Innovative

Creative

Communication

Strategies

We are

Red KiteLet’’s Fly

What do we do?

by utilising the skills of each individual to develop the perfect balance, after all kites do not fly in anything but the perfect conditions.

StrategyWhether you need an international campaign or something more local and closer to home, we can help you to build the best campaign hand-crafted to your business. We recognise that each brand is unique. We carefully craft each strategy using our tried and tested method whilst treating each brand as an individual with specific requirements. This is done through investigating four key areas that cover all bases – market analysis, competitive analysis, target audience analysis and brand audit helping us to deliver greater depth and innovative insights into our clients. We’ve found that this is the most successful mix to establish the basis of an exceptional campaign.

Creative What we can do for your business excites us. We generate creative, effective ideas for all mediums to help your business succeed. We deliver ideas with impact that capture the hearts and minds of the specific audience, with relevance and simplicity.

Media Planning Our media expert will ensure your campaign ticks all the boxes; the right message, at the right time, to the right audiences. She has a track record of finding the best priced media with maximum reach and impact to ensure the best use of budget.

Finally, we deliver results. Return on Investment (ROI) is at the crux of any communication campaign. We provide measurable solutions, which will assist in shaping your future strategies.

Red Kite offers afully integrated service

We strive to provide all our clients with a clear outlook on situations – this is done by interrogating each brief thoroughly to ensure nothing is missed. We believe insights can come from places you least expect, and that to find true value you really have to dig for gold.

Through our individual past experiences, what we know of the world, how we think and behave, we have the ability to offer new and fresh perspectives on your communications issue. Immersing ourselves in the brand and understanding you as a client gives us the ability to step back and look at the situation from above. From here, we have a crystal clear view on the areas of opportunity there are, which allow us to develop a clear communications plan.

What do we do?

We develop creative and innovative communication strategies that guide clients in the right direction – like kites, we break barriers and fly high. From here we can simply critically observe what’s going on below and survey the whole picture.

What do we do?

As you expect, we take keeping abreast of industry knowledge very seriously. Each member of our team has their own specific area of interest to know everything about.

So, for example, our Creative Director keeps a constant eye on all the hottest creative outlets out there, researching everything from advertising, design, art and music, to books, technology and the environment.

Our expertise and knowledge is used to filter all these great examples of creativity and innovation, into real strategies that guide you in the right direction.

Whilst keeping our frame of reference wide and diverse it also allows the team to share and have fun, fuelling our agency energy, which is a vital part of how we operate.

Meet the team

Our friendly approachable team will help you to identify any communications issues, organise these into digestible chunks and provide the solutions to ensure your goals are achieved.

Throughout the whole process we keep you in the loop to help you understand the relevant fundamental issues which are affecting your business in the marketplace today.

Stephanie SwanAccount Director

Stephanie has experience in marketing, advertising and communications studying at Bournemouth University and working agency side in the marketing department for Brand Finance plc, a world leading brand valuation consultancy. At Brand Finance Stephanie was responsible for promoting the full range of intangible services available to clients through a variety of channels as well as creating client proposals and working on live client briefs.

Stephanie has wide range of experiences including designing and creating marketing materials, undertaking market research and analytics and building marketing strategies. Utilising her leadership skills, she successfully

managed a number of events around the world. Directing an international team she led the running of events in Australia, Brazil, Dubai, Munich, Portugal, Singapore, Turkey, UK and USA (New York).

She has worked on both national and global client projects assisting companies in creating strategies to leverage their brand. She has worked across sectors including leading apparel, retail and construction brands. She has also worked with external agencies worldwide including MarketVision (based in Dubai), RedRoute International and VI360 amongst others.

FUN FACT! Stephanie once played Rugby at Twickenham Stadium for the Teddington Minis prior to a Barbarians v Australia tri-nations match.

Meet the team

Sophie HathawayAccount Planner

Sophie’s experience includes working client side at the Walt Disney Company, where her key UK clients included; BSkyB, BBC, ITV, Channel 4, Channel 5, BT and Netflix.

Following the sales process through from beginning to end gave her an in-depth understanding of the workings of the Television and Film Industry. Creating pitch presentations, sales documents and post sale marketing activity tailored to each client means she understands that every client is unique with different requirements and should be treated accordingly. She also worked as a key contact for all regional marketing enquiries across EMEA, providing asset delivery; marketing guidelines best practice documents and merchandise.

Notable work includes the Sky Christmas 2011 advertising campaign where she provided creative input and ensured the strict brand guidelines were adhered to at all times.Her ordered and controlled manner ensured the successful running and organisation of key annual events including co-ordination of the Academy Awards, MIPCOM, MIPTV and various international press junkets.

Prior to The Walt Disney Company, she spent a brief time working agency side in ‘The Store’; a unique retail practice within WPP which offers expertise and initiatives to existing FMCG clients. She focused on forecasting and presenting consumer trends to help the clients navigate through the ever changing landscape of retail. This has provided her with a solid foundational knowledge in the retail sector, enabling her to uncover insights and identify key market trends. It is during her time at The Store that she developed a keen interest and passion for branding and brand communications.

FUN FACT! Sophie has a secret obsession with anything James Bond and has every film on DVD. She even visited the island in Thailand where The Man with the Golden Gun was filmed!

Gemma BannisterCreative Director

Gemma began studying for a degree in Advertising and Marketing Communications at Bournemouth University in 2009, taking a year out during 2011 to work at The Walt Disney Company. She worked with a range of clients across Europe, Middle East and Africa whilst in industry, specialising in ‘channel distribution’ for all Disney-branded live action, animated, movie and pre-school content. She has also worked on briefs for clients such as BBC’s Children in Need, Scream Pubs, Peperami, Bournemouth Arts Festival, and won the challenge set by MTV’s Staying Alive, encouraging young people to get tested for HIV.

Most recently she has become an associate of the Creative Enterprise Bureau, gaining hands-on experience developing a series of poster campaigns for a local business, Grapevine Telecom to display around Bath Rugby Club. From her studies and work experience she has developed a strong interest in the creative industries, particularly advertising. After studying Environmental Communications, she has recently become passionate about how we can use communication to change the world for the better, helping to establish a more sustainable and resourceful way of living.

Gemma spent her time after placement travelling around Cambodia, Vietnam and Thailand, and takes enjoyment attending music festivals and playing piano in her spare time.

FUN FACT! Gemma was a national-level swimmer before coming to university, and even represented England South East at the UK School Games.

Meet the team

Margarita has lived in the UK for the past three and a half years, having spent all her life in a small town in Bulgaria. During her stay here, she spent a year working for one of the world’s leading media agencies, MEC. She gained invaluable experience within media planning and measurement, consumer insight development, international network coordination and account handling working for Sony Ericsson, Colgate-Palmolive, and Citi Bank. The ‘200 years of Citi’ brand campaign she was most heavily involved in won a Gold medal for strategic planning and a Silver medal for collaboration project at this year’s Fresh Awards in Manchester.

Margarita is very curious about diverse cultures and takes great pleasure in meeting and learning from different people from around the world. Throughout the past few years she has been involved within a number of projects that support cultural diversity, such as international students’ society and foreign film screening evenings.

FUN FACT! Margarita is greatly fascinated by numerology and loves apparently random combinations of numbers. She would take a picture of her receipt, if her shopping came to a total of £11.11. She also took a short trip on the 345 bus on 06/07 last year. Some people find it strange.

Margarita DimitrovaMedia Planner

Meet the team

What do we believe?

We believe that communication should be simple, fun and effective.

Here at Red Kite that means crafting interesting, captivating and moving campaigns that really stand out.

We believe great creative ideas are born out of original insights. Therefore, this is at the heart of everything we do.

We believe people are the ones that really matter; therefore we aim to create campaigns that really resonate with them. Our approach is to hand-craft each idea so it is absolutely spot on. We want people to not only notice the campaigns we create for your brand, but interact with them, talk about them and share them. Here at Red Kite, we believe this is the key to ensure your brand soars above the rest.

Like a kite our agency requires the perfect balance to fly. We believe a strategic approach provides the foundation for our work. However, we do not underestimate the power of creativity and an element of fun is evident in everything that we do.

Here at Red Kite, we value the individual, but without these unique skills that are brought to the table we wouldn’t be able to work as a whole to achieve the best results. We aim to get the best out of our employees, nurturing their talents whilst providing them with a safe, fun environment to grow.

Life at Red Kite

For us inspiration comes in all sorts of places. A moving office allows us to stay fresh and full of energy getting a change of perspective everywhere we go. This allows us to look at situations from way above helping to provide all our clients with a clear outlook.

For us, inspiration comes in all sorts of places. Unlike most agencies, we have a ‘moving office’. This allows us to stay fresh and full of energy gathering new perspectives everywhere we go. Our meeting places range from quirky cafés, lavish lunch-spots overlooking the beach, to the ‘hang out’ lounge filled with comfy chairs and brightly splashed coloured-walls.

The working environment we have created here at Red Kite is ideal, allowing us to uncover that perfect insight for your brand and ensuring the campaigns we create, tailored to you, have maximum impact and resonance.

We are a perfectly balanced agency, just like a Kite. Your typical kite has four points, each perfectly in alignment with each other to make sure it flies as high as it possible can. The cross section is where all the points interlink. For Red Kite, this is where the individuals of the agency come together to create something special. Without the cross section, a kite cannot fly.

Although we are a small agency, we have huge power. A kite soars above the world at the perfect pace, not so fast it is uncontrollable and unpredictable but not so slow it loses momentum.

We provide the perfect conditions for your company/brand to achieve its goals and reach its potentials. After all, you can’t fly a kite in anything but the perfect weather conditions.

Our work

We aim to craft interesting captivating and moving campaigns that really stand out. Ultimately we help brands go from..

D&AD New Blood Exhibition

The Client: Bournemouth University

The Brief: “To promote the outstanding work produced by the

advertising students of the Media School through the D&AD New Blood Exhibition in June 2013.”

The Solution:

For more information please visit:http://redkiteadvertising.vpweb.co.uk

Come and say hi!

If this sounds like something you’re interested in please email usRedKiteAdvertising@live.com

tweet us @RedKiteAd

or visit our website http://redkiteadvertising.vpweb.co.uk

We would love to hear from you!