Agency & Alliances Directory

A reference guide of products and solutions

Consumer contacts and insights ConsumerView 6

ChannelView 8 Club Canvasse 9 Link 10

Segmentation Mosaic UK 14 Financial Strategy Segments 15 Delphi for Marketing 16

Location Analytics and Geo-marketing Local Area Data 18 Micromarketer suite 19 Location Analyst 20

Suppression Intact 24

Digital Media Services Alchemy Social 27

Cross Channel Marketing 28 DAS 29

International data coverage 30Bespoke services 31

Our Portfolio

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This guide provides information on the main products that can help your clients identify, understand and keep the right customers. Communicating with them at the right time, with the right message.

The Marketing Suite is a flexible and comprehensive, end-to-end, marketing solution that enables you to create and deliver exceptional customer experiences, drive acquisition and increase loyalty across any channel and device.

Experian Marketing Services intelligently brings brands and customers closer together through the world’s most flexible and comprehensive cloud-based marketing platform.

Built from the ground-up leveraging 30 years of data-driven global marketing expertise, Experian’s customer identity, analytics and cross-channel marketing technologies unite to form the award-winning Experian Marketing Suite.

www.experian.co.uk/marketing-services

The Experian Marketing Suite

Identity managerKnow who your customers are regardless of channel or device

Interactions ManagerCreate and deliver

exceptional experiences, every time

Intelligence ManagerKnow where and how to reach your customers with optimal messages

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Consumer contacts and insights

ConsumerView 6

ChannelView 8

Club Canvasse 9

Link 10

For over 250 clients, ConsumerView provides a definitive and consistent view of the UK adult population, containing accurate cross-channel contact data aligned with in depth insight to drive improved consumer marketing engagement.

All contact data is from trusted sources, with monthly updates ensuring accurate and up to date records for use in your campaigns.

49m names and addresses for enrichment42m names and addresses for prospecting30m email addresses19m mobile numbers10m landline numbers

Reach, Enrich and Engage…With comprehensive cross-channel contact data, ConsumerView enables you to extend the reach of your marketing campaigns. It also helps enrich your understanding of your customers with deep insight into consumer characteristics, lifestyles and behaviours. With over 500 variables and incoporating Experian’s lifestyle (actual) data, ConsumerView can create a 360 degree view of today’s consumer. Its common currency delivers consistent marketing messages to target audiences across

ConsumerViewAll our UK consumer data, in one place

www.experian.co.uk/consumerview

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all channels allowing you to engage with your consumer via: social media, traditional and mobile web, digital display and banner advertising, direct mail, poster sites, affiliate marketing and addressable TV advertising

Propensity modelsConsumer Propensities are a library of modelled propensities for a range of characteristics, chosen from self reported lifestyle surveys and research data. For example, they indicate the likelihood of an individual or household to own a particular product, or use a particular service. 235 modelled propensities are available.

TriggersExperian can provide daily, weekly or monthly life event triggers to identify the right time to deliver a message. These triggers can be based on important life events like moving home or having a baby. Matching this ‘trigger’ with a huge array of consumer insight to help identify the right audience, decipher the right message and deliver this from a cross channel perspective, helping to ensure that at this critical purchasing time your clients’ organisation is front of mind.

iCoderiCoder enables you to enrich your clients customer data by linking it to the 49 million UK individuals available within ConsumerView. iCoder can be accessed in two ways: either an installation to a machine on your own premises, or accessed 24/7 online via Experian’s secure website.

A comprehensive set of linkage keys are appended to your data to enable maximum match rates. These include: • postcode• household• family• address• surname• individual• email address• mobile telephone number

By uploading your clients customer data, and appending licensed ConsumerView variables, iCoder allows you to create insightful customer profiles to help your clients better understand their audience.

Unlock the potential of your clients’ data by filling the gaps and adding more contact points. Begin to understand the individual behind the record. Transform a single contact into multiple access points – enhancing your clients’ multi-channel marketing strategy.

There’s a multitude of contact points that today’s consumers are contactable on. If your client only has one of these pieces, there’s a world of insight and opportunity that is being overlooked.

• Enhance Email or postal addresses with geo-demographic insight.

• Email Prospecting: Open up the online potential of a customer’s offline postal address by combining it with 33 million online email contacts.

• Email & Mobile Linkage: Enrich your clients existing customer records with any of our 500+ lifestyle variables or social-demographic models to add colour and help bring email and mobile data to life.

ChannelViewAll the data we have for your clients’ contacts across every channel

www.experian.co.uk/channelview

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Club CanvasseExperian’s home shopping data co-operative for profitable customer acquisition and retention

Club Canvasse is Experian’s data co-operative for home shopping organisations and direct retailers. For your clients that are members it offers members access to information on the buying habits of over 17.7 million individuals that have purchased from two or more home shopping companies.

This data pool not only provides a unique source of highly responsive names for acquisition campaigns, but it also adds insight to existing customer data so customer management activities can be tailored based on a consumer’s individual purchasing behaviour.

This insight allows marketing offers to be differentiated dependant on how likely an individual is to respond. It also enables marketing spend to be targeted on those individuals who are likely to give you the best return via the most cost-effective channel.

www.experian.co.uk/club-canvasse

Experian Link is intuitive data quality management software that provides the foundation from which organisations can build a consolidated single customer view.

Creating a single customer view for each and every customer can only happen if all data and information about them is integrated and stored, as one consolidated record on your customer database. Marketing communications can then be targeted according to a true understanding of their history with your brand, their service issues and their propensity to buy new goods and services.

LinkExperian’s single customer view solution

www.experian.co.uk/scv

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MEET THE TEAM

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Segmentation

Mosaic UK 14

Financial Strategy Segments 15

Delphi for Marketing 16

Through a combination of Experian proprietary, public and trusted third party data, Mosaic condenses billions of pieces of information into a concise and easy to understand consumer classification. The solution segments the UK population into one of 15 high level groups or 66 detailed types based on their demographic characteristics, lifestyles and behaviours.

BenefitFully enabled across traditional and digital channels Mosaic is a common currency to consistently plan, deploy and measure marketing communications to target audiences.

Flexible technology means that Mosaic can be accessed in whatever way suits your business, from managed service or on-premise software to a web-based API for real time access.

We also have a specialised version of Mosaic available to all public sector clients.

Mosaic UKTHE demographic tool for profiling the UK population

www.experian.co.uk/mosaic

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FSS is Experian’s leading consumer classification focused on understanding the financial behaviour of the whole UK population. With up-to-date consumer insight, underpinned by Experian’s comprehensive data assets, FSS accurately reflects how consumers interact with financial services providers in today’s changing market. FSS’ depth of insight optimises targeting of products and services, maximising the return from customer and prospect marketing activity.

BenefitFSS provides customer insight across different markets including savings, investments, insurance, credit and banking enabling highly targeted marketing to acquire, retain and cross sell across all channels with the same delivery flexibility as Mosaic.

FSS optimises customer value through data driven insight that informs customer retention and cross-sell strategies.

Financial Strategy SegmentsA tool for understanding consumers financial attitudes and behaviours

www.experian.co.uk/FSS

By using delphi for marketing your clients can pre-screen customers to ensure they can afford their products and services

The latest Delphi for Marketing (DFM) is even more accurate in its identification of consumers likely to suffer from payment difficulties, this in turn results in:

• Better identification of the highest risk prospects to ensure responsible lending and reduce the number of declines at application stage.

• Early indicators of financial stress, often before accounts go into arrears, enabling a more proactive approach to marketing pre-screening.

• Improved lifetime profitability of converted prospects as they are less likely to have payment issues during the early stages of the customer lifecycle.

By using delphi for marketing you can pre-screen customers to ensure they can afford your products and services

Delphi for MarketingA credit pre-screening tool that applies a risk score to every individual in the UK

www.experian.co.uk/delphi-for-marketing

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Location Analytics and Geo-marketing

Local Area Data 18

Micromarketer suite 19

Demographics Online 20

Local area data can be used across both the Private (Retail, Property, Leisure, Media, Automotive) and Public Sectors. The analysis of this data can be used for catchment profiling and ranking to:

• Understand previous, current and future demographics • Assess market size, share and supply • Understand media and other behaviours

Examples of counts estimates range from the number of households, the number of adults aged 18+ who drink bottled beer, the estimated weekly spend (£) at Waitrose, etc. The variables are created from c.223,000 Output Areas and 9,700 Postal Sectors.

Delivery methods; Local Area data can be delivered through Experian’s Micromarketer family of software (overleaf).

Local Area DataUnderstand the market in a local area

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Spatial analysis tools that allow you to build maps, network, catchments and drive time analysis. All products in the Micromarketer family suite can provide geographical analysis such as; understanding areas, deriving and ranking catchments, matching segmentation data, and profile customers all with differing levels of complexity profiling. For the more technical user seeking a comprehensive spatial understanding, MMG3 is recommended. On the opposing end of the spectrum, location Analyst is preferred for users with simpler needs.

Benefits• Make informed location decisions• Evaluate local areas to understand potential.• Benchmark performance between your catchment areas• Understand how far your customers come from and plan

the reach of your campaign to cover the right areas.

Micromarketer suiteGeographical analysis for customers with sophisticated needs

www.experian.co.uk/micromarketer

Location AnalystGeographical analysis for customers with simpler needs

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Location Analyst is a web-based tool that enables you to:

• Profile your customers• Import consumer postcodes, segment and profile

this data using Experian’s Mosaic UK consumer classification.

• Define a sales territory or trade area, profile the area and report on this using Experian’s range of local market information.

• Compare and rank areas of the country to identify the concentration of your clients customers by store catchment, local media or postal geography.

• Map and report

Map the location and coverage of your customers, sites and competitors, report on the coverage of products and services; visualise sales territories or trade areas.

Use Location Analyst to:• Understand customers• Find new customers• Benchmark performance• Identify the potential of local markets• Identify the attractiveness of sales or trade areas• Visualise data

www.experian.co.uk/marketing-services/products/location-analyst.html

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Suppression

Intact 24

IntactA simple tool to clean and enhance your data

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Experian Intact is an easy to use, online data cleansing tool providing 24/7 access without any need for any prior technical knowledge, configuration or set up.

Employing a 5-step process Intact;1. Cleans and updates name, address,

age and phone number 2. Validates residency 3. Suppresses those who can’t or won’t respond 4. Matches records to remove duplicates 5. Enhances data with insight to help better

target your customers/prospects

Utilising Experian owned and industry leading suppression files for database cleansing, as well as providing data enhancement services – whereby data attributes including age, marital status, income and a host of geo-demographic information can be appended to your data. In addition, our market leading segmentations; Mosaic and FSS can also be appended through Intact

With the ability to obtain a FREE data audit, and purchase services on a PAYG basis Intact provides a simple to use, convenient and cost effective way to manage your data integrity

www.experianintact.com

Digital Media Services

Alchemy Social 27

Cross-Channel Marketing Platform 28

Digital Advertising Services 29

International data coverage 30

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Alchemy Social is an Experian owned company and a leading Facebook and Twitter API Partner with a flexible, easy-to-use campaign management, reporting and optimization solution that helps marketers scale their programs, make better decisions and acquire high value customers across social networks.

Unlike other platforms, Alchemy Social is built with an intuitive design and open cross-channel architecture, allowing Facebook and Twitter advertisers to use advanced audience personalization, gain meaningful insights and increase their social advertising ROI faster.

Alchemy can help advertisers leverage the power of Experian data across all industries.

In a nutshell, Experian has data on more than 2.3 Billion adult consumers in over 28 Countries. 99.7% Consumers have been profiled, thus understanding this data enables you to reach greater volume of high-value customers more efficiently and grow their social advertising programs to new heights.

We are the only platform owned by a Facebook approved Audience/Data Partner.

Alchemy SocialTool for identifying an audience and deploying campaigns through Facebook

www.experian.co.uk/alchemy

Today’s customers are dynamic, empowered, and hyper-connected. They rely on a variety of devices, communication channels and 24-7 Web access to stay connected to their world at all times. As a result, they expect seamless and co-ordinated customer experiences from their favourite brands, that are both meaningful and relevant to their everyday lives. Organisations must now align their business around the customer by harnessing marketing systems that support end-to-end, co-ordinated and intelligent engagement across all channels.

Your customers see a brand — not a channel.Experian Marketing Services’ cross-channel marketing platform was built from the ground up, with the scale and flexibility to handle the speed and complexities of modern customer interactions. Supported by an outstanding client services team, Experian Marketing Services’ cross-channel marketing platform enables marketers to efficiently plan, execute, optimise and manage cross-channel marketing programmes that deliver truly rewarding customer experiences.

Cross Channel MarketingCommunication and engagement delivery and measurement tool

www.experian.co.uk/crosschannel

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Digital Advertising Services Targeting audiences across all digital channels including display, mobile, TV & video

Experian’s Digital Advertising Services provide best in class audience solutions for brands, agencies, technology platforms (DSP’s and DMP’s) and media owners. We work across direct and programmatic media, in a secure, compliant and trusted way. By linking our ConsumerView database of 49m individuals and 25m households to client or publisher 1st party data, we can reach 99% of the UK’s targetable population. We can help you deploy campaigns to the ‘always-on’ consumer across all digital channels - including display, mobile, TV & video. Our clients and partners work with us for customer acquisition, lookalike modelling, retention, audience extension, CRM targeting, and much more.

www.experian.co.uk/das

Experian utilises an unrivalled breadth and depth of data to help clients develop a detailed and accurate understanding of existing and potential customers. Globally, Experian holds demographic data on more than 500 million individuals in 250 million households and online behaviour data on 25 million internet users across 5 million websites. Experian segments over 2 billion consumers in 30 countries. The Mosaic Global consumer segmentation is a powerful customer insight solution providing organisations with an ability to understand detailed characteristics of customers in each local market.

International data coverageGlobal segmentation and data for international consumers

www.experian.co.uk/mosaic-global

Countries Australia Belgium Brazil Canada Denmark Finland France Germany Greece Hong Kong

India Israel Italy Japan Korea Netherlands New Zealand Norway Poland Rep. of Ireland

Romania Singapore South Africa Spain SwedenUK USA

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Bespoke servicesWe love a challenge

Our army of analysts love nothing more than a challenge! Whether you want to understand the top 10 most popular names by age group and area to print on your soft drink label or take segmentation to the next level we will always try and find a solution to a customer’s problem.

http://www.experian.co.uk/consultancy

Case Study:Occam have worked with Experian

for a number of years to help implement robust business solutions so that we can hit our clients objectives. Occam are viewed by our clients as customer engagement experts and the Experian offering compliments this by ensuring that we have the best tools to empower the right decisions. Their partnership approach ensures that we are able to move quickly and effectively to meet our client’s needs.

Agencies and Alliances - click here

Contact the Team0845 234 03919am - 5pm Monday - Friday

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331. Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham, NG80 1ZZ.

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