#AGDC Presentation
53
New Kind Nation Hahn, Director of Engagement March 6, 2013 Universities in the social era Tuesday, March 5, 13
description
Presentation for the Annual Giving Directors Conference on March 6, 2013.
Transcript of #AGDC Presentation
New Kind Nation Hahn, Director of Engagement
March 6, 2013
Universities in the social era
Tuesday, March 5, 13
Key New Kind Facts
Tuesday, March 5, 13
Key New Kind Facts
Tuesday, March 5, 13
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
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YOU ARE
The Annual Giving Director’s Consortium
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
Tuesday, March 5, 13
YOU ARE
The Annual Giving Director’s Consortium
TODAY WE’LL DISCUSS HOW TO
Discuss how to drive awareness in the social era
Feel free to tweet: #AGDC / @nationhahn
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
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Tuesday, March 5, 13
OUR GOAL FOR TODAY
Tuesday, March 5, 13
OUR GOAL FOR TODAY
Discuss the best way to use social media
Tuesday, March 5, 13
OUR GOAL FOR TODAY
Discuss the best way to use social media
so your University can thrive in the social era
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We live in the social era
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We live in the social era
where groups of people can make the most
impact.Tuesday, March 5, 13
the first internet revolution — access
people find choice
INFORMATION
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INFORMATION
INFORMATIONINFORMATION
INFORMATION
the second internet revolution — create
people find a voice
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today’s internet revolution — connect
people find each other
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In the social era —
social media is a branding tool
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people use technology to make
In the social era —
social media is a branding tool
Tuesday, March 5, 13
people use technology to make human connections
In the social era —
social media is a branding tool
Tuesday, March 5, 13
people use technology to make human connections
people work with each other
In the social era —
social media is a branding tool
Tuesday, March 5, 13
people use technology to make human connections
people work with each otherwhen they share a common passion
In the social era —
social media is a branding tool
Tuesday, March 5, 13
people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to
In the social era —
social media is a branding tool
Tuesday, March 5, 13
people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
In the social era —
social media is a branding tool
Tuesday, March 5, 13
people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
people share information
In the social era —
social media is a branding tool
Tuesday, March 5, 13
people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
people share informationto hold institutions accountable
In the social era —
social media is a branding tool
Tuesday, March 5, 13
WE’RE AWESOME!
you suck
you suck
you suck
you suck
you suck
you suckyou suckyou suck
you suckyou suckyou suckyou suckyou suckyou suck
you suck you suck
you suck
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We asked people about youTuesday, March 5, 13
SyracuseTuesday, March 5, 13
SyracuseTuesday, March 5, 13
How can you use social media?Tuesday, March 5, 13
Social media isAN ARCHITECTURE OF PARTICIPATION
‣ Conversation‣ Connection‣ Relevance‣ Storytelling‣ Brand as reputation‣ Human‣ An invitation to connect
Social media is notTRADITIONAL COMMUNICATIONS
‣ “Just” social‣ One-way communication‣ A fad‣ Busy work‣ Private‣ In a vacuum‣ Dry‣ Young
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Discover Create Connect
How can you use social media?
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Discover
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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Who is your community?
‣ What value can you provide to each other?‣ How do you and your community relate to one
other? How do you engage in other words?
What is your brand?
‣ How does that brand look, act, and feel?‣ What can you celebrate?
Discover
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Kate SpadeTuesday, March 5, 13
Kate Spade
Text
Kate SpadeTuesday, March 5, 13
Create
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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Craft your message
‣ Build a narrative around your brand and mission
Build a presence
‣ Use an editorial calendar for consistent updates‣ Tailor content to suit each platform’s culture
Tell stories
‣ Use multimedia‣ Share your stories and stories from the community‣ Tie each story to your brand message
Create
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Suggested platforms
‣ Facebook — visual, human, holistic storytelling‣ Twitter — real-time updates, news and advice‣ LinkedIn — professional connections, share value‣ Tumblr — visual storytelling‣ Instagram — powerful images (connect to Facebook)‣ Email — content digests, invitation to connect
Create
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Kate SpadeJ. CrewTuesday, March 5, 13
Kate SpadeJ. CrewTuesday, March 5, 13
Kate SpadeJ. CrewTuesday, March 5, 13
Connect
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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Start conversations
‣ Share content that invites conversation‣ Ask your community for opinions, ideas, and stories‣ Listen and respond to your community
Amplify impact
‣ Be a microphone for the community’s successes‣ Create community heroes‣ Act as a catalyst for change
Learn, adjust, and repeat
‣ Note what works and what doesn’t‣ Take feedback into account
Connect
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Cory Booker MAYOR OF NEWARK, NEW JERSEYSOURCE https://twitter.com/CoryBooker
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Tuesday, March 5, 13
SOURCE source
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SOURCE source
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> Who is your community?
> What is your brand?
> Craft your message
> Build your presence
> Tell stories
> Use the right platforms
> Start conversations
> Amplify impact
> Learn, adjust and repeat
How can you use social media?
Discover Create Connect
Tuesday, March 5, 13
Tuesday, March 5, 13
OUR GOAL FOR TODAY
Tuesday, March 5, 13
OUR GOAL FOR TODAY
Discuss the best way to use social media in annual giving
Tuesday, March 5, 13
OUR GOAL FOR TODAY
Discuss the best way to use social media in annual giving
so your organizations and our state can thrive in the social era
Tuesday, March 5, 13
Nation HahnDirector of Engagement@nationhahn
Thank you!
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