about:

Startup Company in Bandung @ April 2009

Focus in Game Development

Founded and Executed by Students

~ Live the fun way ~

Indonesian Game Industry

The Games Decade Begins..!

Arief Widhiyasa – Agate Studio

Choose Your Adventure..!

Legal AspectManagement & Leadership

Self Publishing

Financial Aspect

Industry Ecosystem

About Negotiation

Marketing & Sales

Global & Local Condition

GLOBAL GAME INDUSTRYLatest Condition

about: Game Industry

Global ConditionUS Market

Video Game Sales(billion USD)

Year Growth

05-06 5.7%

06-07 28.4%

07-08 23.2%

08-09 apx. -10.3%

09-10 apx. 21%

Global MarketVideo Game Sales(billion USD)

0

20

40

60

80

2005 2006 2007 2008 2009 2010

Year Revenue Growth

05-06 31.6 8.97%

06-07 41.7 31.96%

07-08 54 29.5%

08-09 apx. 60 apx. 11.1%

09-10 apx. 73 apx. 21.7%

Sources: NPD Group, ESA, MPAA, IGDA, RIAA and IFPI.

Both US and Global Market annual growth is very amazingIt’s always grow exceed 20% (except 2008 crisis)

In Creative Digital, Game Industry has the fastest growth Average income of Game Developer is $72,000/year (US)

This only could mean one thing…

the Market

cost: $100 million

cost: $180 million

Japan’s #1 Richest Person: Nintendo’s Owner

Random Facts

US #2 Richest <30:

Runescape’s Owner

World of Warcraft Subs Monthly Revenue:180 million USD (apx. 1.7 trillion rupiah)

Profitability (vs Movie)1.

2.

3.

?

LOCAL GAME INDUSTRYOpportunities

Market?

Talent?

Capital?

Developer?

Local Industry..?

YES!

YES!

YES!

YES!

Do we Have..?

Locally Monetized? NO..!(majority of Game Publisher is Foreign one)

Maintained? NO..!(we’ve got around 70% talent drain)

Funded? NO..!(even getting loan is hard here…)

Grow? Not Yet….(ironically some company even die…)

SO,.. HOW…?

Surviving on that harsh condition

Our ExperienceFounded @April ‘09

Start Crazy with: 15 people $5 /month 15 hour/day

8.427% rev growth (first 6 month)

(luckily survived)

Our Current State: 72 people 100++ Games 16 Parallel Production Positive Cashflow

Market?

Talent?

Capital?

Developer?

We invade International Market First, and this year we build Local Market

We invested 3-6 months for every recruit,and recruit only one with passion

At first we pushed our overhead pretty far,and now we could get funded by portfolio

Practically we learned managements,and for the long run, we’ve got our culture,and also corporate vision for the legacy

Local Market Condition

Games have been into rural area (*Rental Console Effects*)

Piracy is the main issue to monetize end-user

The only monetized market:

MMO Games : 13 million players$ 40 million / year

Mobile Games : Avg lifetime $8000

Social Games..? (our Exp $24/1000DAU/Day)

LET’S BUILD THIS TOGETHER

Unlimited Possibilities - Game Industry Era is coming

Thank You SO MUCH

Mail Me : clawford@agatestudio.comFollow Me : @clawford